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Best White Label Website Builders For 2024

Best White Label Website Builders

White label website builders are valuable tools that empower individuals and agencies to create stunning websites without extensive coding knowledge. These platforms have revolutionized the web development landscape, focusing on customization, user-friendliness, and SEO-friendliness.

In this article, we will explore the best white label website builders that enable you to craft visually appealing, functional, and SEO-friendly websites. Whether you’re a web designer, a white-label WordPress agency, or an entrepreneur looking to establish an online presence, these platforms offer a range of features and flexibility to suit your unique needs.

Without further ado, let’s dive into the top white label website builders that will empower you to create professional websites that stand out.

What Are White Label Website Builders?

A white label website builder is a platform or software that allows individuals or agencies to create and customize websites without building them from scratch or having extensive coding knowledge. It provides a user-friendly interface and a range of templates, themes, and design elements easily tailored to suit specific branding and design requirements.

The term white label means that the website builder can be rebranded and used as a service under your brand name, allowing you to offer web development services to clients without revealing the underlying technology or platform.

Learn: Why Your Business Needs White-Label WordPress Outsourcing?

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Benefits of Using White Label Website Builders

Using a white label website builder offers several key benefits:

  • Ease of Use: White label website builder are designed with user-friendliness, making them accessible even to individuals with limited technical expertise. They provide intuitive interfaces and drag-and-drop functionality, allowing users to customize templates and elements easily.
  • Time and Cost Efficiency: Building a website from scratch can be time-consuming and expensive. White label website builders streamline the process by offering pre-designed templates and a wide range of features, significantly reducing development time and costs.
  • Customization and Branding: White label website builders allow for extensive customization, enabling users to tailor websites to match their brand identity. The flexibility to create a unique and cohesive online presence is at your fingertips, from colors and fonts to layouts and imagery.
  • SEO-Friendliness: Many white label website builders prioritize search engine optimization (SEO), offering features and tools to enhance website visibility and organic rankings. This includes optimized code structure, meta tags, mobile responsiveness, and integration with analytics tools.
  • Scalability and Updates: White label website builders often provide scalable solutions, accommodating websites of various sizes and complexities. These platforms regularly release updates and improvements, ensuring your website remains up-to-date with the latest web design trends and technological advancements.
  • Customer Support: Reputable white label website builders offer comprehensive customer support, assisting and troubleshooting issues when needed. This support can be crucial, especially for individuals or agencies who may not have extensive technical knowledge or resources.

Know: 15 Best AI Website Builders For 2023

Best WordPress White Label Website Builders

Below are the white label or reseller website builders you can use under your brand.

Note: Pricing and plans are subject to change, so visiting each website for the most up-to-date information is advisable.

Read: 30 Best White-label Digital Marketing Companies


Brizy - WordPress white label website builder

Brizy offers a white label solution for WordPress, allowing you to brand the builder as your own. This feature is perfect for web design agencies and freelancers working with clients. With Brizy PRO, you can replace all branding elements, such as the builder name, support link, builder logo, and about the link.

  • Available with Brizy PRO: To access the White Label options and features, you will need a Brizy PRO license, which is available in the WordPress agency plan.
  • Perfect for client work: Content can be fine-tuned and restricted at the block level, making it more versatile and easier to use.
  • Only visible in session: The WL options are visible only in your current session. If you log out, they will disappear from the sidebar.

White Label CMS

WordPress white label website builder

White Label CMS, the WordPress white label website builder, is designed for developers who want to provide clients with a personalized and less confusing content management system. It serves as a white label website builder tailored explicitly for WordPress.

  • Customize the Login Page: Impress your clients with a branded login page. Add your or your client’s logo, background image, and customize the CSS to create a personalized experience.
  • Customize the Dashboard: Clear the clutter from the dashboard and add your dashboard panel. You can even include your RSS feed to update your clients on your business activities.
  • Control Which Menus Appear for Your Client: With the White Label CMS admin feature, you can hide menus for other users, giving your clients restricted admin access and preventing them from accessing settings that may affect the site.
  • Setup in Seconds Using the Wizard: Setting up a customized dashboard is quick and easy with the White Label CMS Wizard. You can add your branding and client details to get started with a few clicks.
  • Pricing Information: It is available for free.

Note: While White Label CMS offers extensive customization options and a clutter-free dashboard, it’s important to note that some features may require technical expertise to set up and manage.

Know: Top 5 White-Label SEO Service Providers 2023


WordPress white label website builder

Branda is a free white-labeling plugin by WPMUDEV designed to replace or modify WordPress branding elements on the back and front ends. With Branda, you have complete control over customizing various aspects of your WordPress site to match your brand identity. Branda’s main features are:

  • Full Branding Customization: Customize branding elements such as the login screen, admin bar, dashboard, footer, cookie notice, and more. You can easily change the logo, typography, colors, and styles to align with your brand.
  • Custom Email Notifications: Create and manage custom email notifications and templates. You can take charge of the messages sent from your WordPress site for different events, ensuring a consistent brand experience.
  • Flexible Tracking Code Integration: Insert tracking codes anywhere on your site using Branda. You can easily add analytics and tracking scripts without additional plugins or manual code editing.
  • Import and Export Settings: Seamlessly import and export white-labeling settings across different WordPress sites. You can streamline the setup process and ensure consistent branding across your projects.


Branda is free, making it an accessible option for customizing and white-labeling your WordPress branding.


  • Versatile tools for customizing front-end branding elements.
  • All features are free, allowing you to enhance your brand without incurring additional costs.


  • Branda does not include user-role management functionality.


Cusmin - white-label-website-builder

Cusmin is a premium WordPress white label website builder designed to empower you with complete control over customizing your clients’ admin panel and login page. With its wide range of features, Cusmin lets you personalize the WordPress dashboard to match your brand identity. Features of Cusmin are:

  • Personalized Admin Menu
  • Custom Admin Bar
  • Multi Configurations and Security
  • Custom Dashboard Widget
  • Branding Colors
  • Branded Login Page
  • Remove Post-Type Meta


Cusmin is a premium plugin, and a valid license key is required to use it. Pricing information can be found on the Cusmin website.


  • Extensive customization options for the WordPress admin panel.
  • Multi-configuration support for managing different client settings.
  • Enhanced branding and personalized user experience for clients.


  • Cusmin is a premium plugin and requires a license key for usage.


GoHighLevel - white label website builder

GoHighLevel is a comprehensive white label website builder that goes above and beyond to help you improve customer relationships and supercharge lead generation. It offers an all-in-one solution for managing your agency, delivering exceptional client results, and streamlining your operations.

User-Friendly Website Creation and Customization

Designed with user-friendliness, GoHighLevel empowers you to create stunning websites that reflect your brand identity. The platform’s intuitive interface allows you to easily customize templates, add engaging content, and optimize your site for maximum impact.

Automation and Workflow Management

One of the standout features of GoHighLevel is its robust automation capabilities. From automated responses to workflow management, you can streamline your processes and save valuable time. The platform also offers multi-channel data collection, ensuring you have a holistic view of your customers’ interactions and preferences.

Customizable Branding and White Labeling

With GoHighLevel’s customizable branding options, you can effortlessly white label the platform and present it as your own to clients. This enhances your professional image and establishes trust with your customers.

Additional Features for Enhanced Agency Success

In addition to website building, GoHighLevel offers a range of other features to optimize your agency’s performance. These include a CRM system for efficient customer management, scheduling clients and appointments, creating landing pages, and sending broadcast emails and text messages. It even integrates seamlessly with Facebook for targeted advertising campaigns.

Pricing Plans for Every Agency’s Needs

Choose from three subscription plans:

  • Agency Starter ($97/month or $972/year)
  • Unlimited ($297/month or $2,976/year)
  • Pro ($497/month or $4,968/year) white label mobile app and custom Zap upgrades
  • Zap upgrades are priced at $497 per month or $4,968 per year.

Learn: Ultimate White Label SEO Guide For Agencies

Top White Label Website Builders


Wix - white-label-website-builder

Wix is a well-known website builder offering convenient solutions for website builders and clients. It is widely recognized for its simplicity, customization options, and user-friendly interface.

Partner Program and Branding Opportunities

While Wix is not a white label solution by default, there are opportunities to partner with Wix and add your brand spin. By joining the Wix partner program, you can earn points and access a comprehensive backend environment that helps you build professional websites.

Exclusive Benefits for Wix Partners

As a Wix partner, you gain exclusive benefits such as a 20% revenue earning share, the ability to receive reviews and feedback from clients, comprehensive service and support from Wix, and the opportunity to join the Wix marketplace.

Pros and Cons

While Wix offers excellent features and support from professional developers, it’s important to note that it is not a proper white-labeling solution and may have limited profit potential compared to other options.

Pricing Information

Regarding pricing, the details of the Wix partner program are not transparently available. It is recommended to contact the Wix team for comprehensive information on their pricing system.

Explore: How To White-Label WordPress In 2023?



Squarespace is a powerful white- label website builder tool designed to help small business owners build a viable online platform and increase sales. In 2004, Squarespace aimed to provide solutions for individuals with limited website development knowledge.

Known for its eCommerce features, simple section-based editor, and professional-looking templates, Squarespace offers a user-friendly website-building experience.

Features for Seamless Website Creation

Squarespace offers a comprehensive community support system, organized calendars, support for beta tests, and an excellent range of features to enhance your website. Its global recognition ensures reliability and accessibility.

Pros of Squarespace

Squarespace stands out for its ease of use, unlimited storage and bandwidth, and library of over 110 all-purpose templates. All plans include a free SSL certificate for added security, and the robust eCommerce platform empowers businesses to sell products online.

Limitations and Cons

While Squarespace offers many advantages, it does have some limitations. Design flexibility can be limited compared to other platforms, and it is not a fully white-labeled solution, meaning that your branding may not be entirely customizable.

Pricing Options

Squarespace does not have a free plan but provides a 14-day free trial. Paid plans include Personal ($12), Business ($18), Online Store Basic ($26), and Online Store Advanced ($40).



Weebly is an impressive website builder that caters to smaller companies and website freelance designers. With Weebly, you can easily rebrand the platform to align with your business without any upfront costs.

Weebly offers a design platform that provides free templates and hosting, making it accessible to users. The intuitive drag-and-drop builder and the availability of the Weebly back-end editor enhance the website-building experience.

Features for Seamless Website Management

Weebly offers robust features such as Ecommerce support for online stores, comprehensive client permission settings, easy-to-use drag-and-drop builder, complete code control for website customization, and the added benefits of free hosting and SSL certifications. The shared admin access rights enable efficient collaboration.

Pros and Cons

Weebly provides numerous free features, shared website administration, access to excellent codes, branding controls, and a great client portal experience. However, it may not be suitable for larger agencies seeking advanced capabilities.

Pricing Information

Weebly offers a free basic-use plan and affordable pricing options for more advanced features. The Personal plan starts at $10/month, the Professional plan is $12/month, and the Performance plan is $26/month.

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Duda- white-label website builder

Duda is an impressive website builder that enables users to create professional websites and online stores. With its white-label program designed for teams and agencies, Duda offers powerful tools to enhance branding and customization.

With over 450,000 businesses relying on Duda worldwide, it has gained recognition for its user-friendly interface, utilizing simple templates and a drag-and-drop editor to create responsive and high-quality websites.

Duda is particularly popular among freelancers and agencies seeking to design multiple sites. Users can choose from various templates and customize them according to their preferences. Additionally, Duda provides hosting services for your website.

Features for Seamless Website Management

Duda offers a variety of features, including landing pages for lead generation, email notifications, client dashboards for customer management, preview capabilities, easy editing, and client login screens.

Pros and Cons

Duda provides a range of templates, the ability to sell sites under your domain name, email notifications and updates, extensive guidance and FAQ support, and a suite of impressive white label features. However, it may lack some advanced functionality, and there may be limitations with its support system.

Pricing Information

Duda offers a free trial for users to explore its features before purchasing. Pricing is based on functionality per site, with plans available at $14, $22, or $44 per month. Additionally, custom plans are available for larger companies.

Know: Best Corporate Website Themes For 2023

Choose the Right White Label Website Builder!

White label website builders offer a user-friendly and efficient solution for creating professional websites and online stores. Throughout this blog, we explored some of the best options available, including WhiteLabel CMS, Branda, Cusmin, Brizy, GoHighLevel, Wix, Squarespace, Weebly, and Duda. These platforms provide a range of features and pricing plans to cater to diverse needs and budgets.

Whether you’re an white label agency, small business owner, or freelance designer, these white label website builders offer the tools and flexibility to build impressive websites without extensive coding or technical expertise. From customizable templates to drag-and-drop editors, they make the website creation process accessible and convenient.

While each platform has unique strengths and limitations, it’s important to consider your specific requirements and goals when choosing the right website builder. Evaluate design flexibility, eCommerce capabilities, pricing, and customer support to make an informed decision.

White Label Website Builders FAQs

What is the best white label website builder?

Several popular white label website builders are available in the market, each with unique features and benefits. However, the best white label website builder is subjective and depends on the specific needs and requirements of the user. Some popular options include WordPress, Wix, Squarespace, and Weebly.

How do I create a white label website?

First, choose a platform that offers white labeling options to create a white label website. Then, customize the website with your own branding, logo, and content. You may also need to purchase a domain and hosting for your website.

Can I white label WordPress?

Yes, WordPress can be white labeled. Various plugins and themes allow you to remove all WordPress branding and customize the website with your own branding.

Can I white label Wix?

Yes, Wix can also be white labeled. Like WordPress, you can use Wix’s white labeling tools to remove their branding and add your branding to the website.

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