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Choosing The Best Website Builder For Your Brand

Nowadays, there are tons of website builders available out there. So many, in fact, that it can be hard to choose between them. So let’s compare three of the most popular ones: WordPress, Squarespace, and Wix.

WordPress

WordPress is the world’s most popular website builder. It’s an open source software which means that you can use it for any purpose, and that you have the freedom to customize it to your needs. The platform is extremely flexible and allows you to be creative, and create almost any kind of website.

Pros

So customization and flexibility are two of the biggest pros, but another big one is SEO. WordPress has plugins available to make search engine optimization a breeze, which is an important way to make sure that your content actually gets seen. Another pro is that the content management system is pretty user friendly. WordPress makes it easy to navigate through content as well as organize and store it.

Cons

Now, no platform is perfect, so a drawback to WordPress is that design and customization can have a bit of a learning curve. But lucky for you, there are tons of experts available to help with that, including the Seahawk team.

Squarespace

Let’s talk about Squarespace. Squarespace is a popular platform that allows you to easily build and manage websites using their servers. 

Pros

Squarespace is known for its elegant, clean templates. Installing them is also pretty user-friendly, even for beginners.

Cons

Unfortunately, those themes allow for little customization, and you usually need a ton of high-quality imagery to really make the most of those templates. As far as pricing, Squarespace offers pricing that may seem convenient at first, but actually winds up being more on the expensive side compared to most of its competitors, including WordPress. And lastly, SEO is not as strong as other website builders. There are some workarounds to get advanced SEO tactics in place, but it’s not as simple as a plugin like on WordPress.

Wix

Wix is an all-inclusive website builder that lives on their servers, as well. They’re advertised as a free website builder, but keep in mind that for many features, including custom domain, you will have to pay a monthly fee.

Pros

Easily the biggest Wix pro is its easy, drag and drop design. Most anyone can learn to create a Wix site, which is why many people choose to use it. Also, Wix does offer a free plan, but it will have a Wix subdomain, which doesn’t give off such a professional impression.

Cons

Speaking of professional, many of Wix’s themes are not quite as impressive as those available on other website builders. The starter Wix plan also leaves ads on your site, even though it’s a paid plan. Bigger plans end up being more expensive than its competitors. And like Squarespace, Wix leaves a bit to be desired when it comes to SEO. So, it can be fine for a personal website, but might not be the best for businesses truly looking to make a mark for themselves online.

Overall

Overall, these three platforms offer unique advantages and drawbacks. However, we trust WordPress the most when it comes to building and designing beautiful websites for our clients for a number of reasons:

  • It allows us to customize websites specifically for what our client needs
  • SEO features and plugins allow our clients to rank for the terms they want to be known for
  • The platform is user-friendly so clients can update blogs, images, or anything else they need to pretty easily

Looking for a redesign or new website?

We are a Marketing & WordPress company dedicated to building custom websites with WordPress, hosted by GoDaddy. Learn more and contact us here!

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