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How To White-Label WordPress In 2023?

How To White-Label WordPress?

White labeling is a way to customize a product or service to reflect your brand instead of the original provider’s brand. You can offer a personalized website experience to your clients without them ever knowing that you’re using WordPress.

White-label WordPress simply means removing WordPress branding and replacing it with your or your client’s branding. 

For example, according to your business aesthetics, you can decorate different pages and areas of your WordPress website, from the login page to the dashboard to your logo. You will still be using WordPress with all its features and utility, but now it will appear in your name.

Let’s take a deep dive into how to white-label WordPress for your clients. From customizing the look and feel of their website to using plugins and creating a custom dashboard, we’ve got you covered.

Benefits of White-Label WordPress 

There are many benefits to white-labeling WordPress for your clients. Firstly, it allows you to offer a fully branded website experience that aligns with your client’s brand identity.

White-label WordPress gives access to hyper-personalization for your clients, making it professional & user-friendly for them. It is a high revenue & low expenditure practice that saves time & money. 

Learn Why Your Business Needs White-Label WordPress Outsourcing?

It also helps you create a consistent brand identity across a site’s front and back ends. As mentioned above, users will see your brand’s logo instead of WordPress’s default one.

Related: How to Fix Slow WordPress Backend?

Another benefit of white-labeling WordPress is that it can save you time and money. Instead of building a website from scratch, you can use WordPress as a foundation and customize it to fit your client’s needs. This can speed up the development process and allow you to take on more clients.

Read: White Label WordPress Development – Everything You Need To Know

Clients don’t want to struggle with themes, plugins, updates, security, and learning how to use WordPress. White-label WordPress also helps impress clients with your WordPress skills and build your professional reputation. 

White-labeling WordPress is a win-win for both you and your clients.

How to White-Label WordPress in 3 Different Ways?

You have a few options for white-label WordPress; you can either use plugins to white-label WordPress or manually change the PHP files & inserting codes in the places wherever your website needs a new identity.

1. Using Plugins

One of the best ways to white-label WordPress is by using white-labeling plugins. These plugins allow you to customize various aspects of WordPress, such as the login screen, dashboard, and menu items.

White-Label CMS Plugin

White-Label CMS Plugin

The best way to white-label your site’s admin area is using the White Label CMS plugin. This plugin offers an easy setup to get started. 

  • Step 1: Go to plugins; in the search bar, type White Label CMS plugin & click install. After the installation is complete, click Activate. 
  • Step 2: Once the plugin is activated, go to Settings > White Label CMS dashboard to configure the plugin settings.
  • Step 3: You can add a developer URL, footer text, and RSS feed. After adding these details, click on ‘Next.’
  • Step 4: You can customize it further by adding your client’s business name & logo. Once you’re done, click on ‘Save.’

In this plugin, you can customize further under five options: 

  • Branding: You can replace WordPress branding with your client’s customized business branding.

Learn About The Components Of Branding

  • Login: Here, you can change the login page’s appearance. Upload a login logo & customize further by changing height, width, background color/image & margins. Save the changes after previewing it live.
  • Dashboard: Clear out the main admin screen (dashboard) by making a customized section as per your client. Click on the ‘Dashboard’, and you will see options to show and hide each panel. Add icons, change headings or enable the ‘Add Your Own Welcome Panel’ option.
  • Menus: Here, you can hide menu items by enabling the ‘Want to hide menus for your clients’ option. To hide a menu, click on the downward arrow to hide it from different users. 
  • Settings: In this section, you can turn off other locations to hide from clients to make things more user-friendly.

Ultimate Dashboard

ultimate dashboard

At times, the client isn’t technically aware of certain things. In this case, seeing too many options in the dashboard can be pretty intimidating.  You can permanently remove unnecessary menu items or widgets in the dashboard to create a personalized experience for your client. 

Learn How To Fix Widget Panel Not Loading In Elementor

A simple way to edit your dashboard is to use the Ultimate dashboard plugin. This plugin can easily customize the menu items or widgets according to your client’s business requirements. 



Slate is a popular white-labeling plugin for WordPress that allows you to create a custom admin theme for your client’s website. This plugin comes with several pre-built color schemes, as well as the ability to create your own custom color schemes. With its intuitive interface, you can quickly and easily change the look and feel of the WordPress admin area, including the login screen, the dashboard, and the menu items.

AG Custom Admin


AG Custom Admin is a powerful white-labeling plugin for WordPress that allows you to completely customize the WordPress admin area. You can add your own logo, change the login page background, and even create a custom favicon for your client’s website. In addition to branding, AG Custom Admin also allows you to customize various aspects of the admin area, such as the dashboard widgets, the footer text, and the color scheme.

Admin Menu Editor

Admin Menu Editor

Admin Menu Editor is a versatile white-labeling plugin for WordPress that allows you to easily customize the admin menu. With this plugin, you can hide, rearrange or rename the menu items to create a more personalized experience for your clients. Another useful feature of Admin Menu Editor is the ability to create custom menus based on user roles. This means that you can give your clients access to only the menu items they need while hiding the more technical or complex aspects of WordPress.

If you want to make sure that clients don’t see any edit files, open wp-config.php, and add:

define( ‘DISALLOW_FILE_EDIT’, true ); 

and hit save. 

2. Manually White-Label WordPress

Manually white-labeling WordPress means editing your installation’s functions.php file. In this method, you can control every aspect of the changes you wish to make. For example, if you just want to change the logo, you can do that. 

Even though this can look cool, doing this without expertise can cause damage to the website. 

How to Whitelabel WordPress
How to White-Label WordPress

How to Edit Functions.php File?

Before you edit the functions.php file, make sure you take a backup of your website & files to prevent any data loss. 

To edit functions.php files, you can either do it from CPanel‘s file manager or a WordPress plugin like WP File Manager. 

You can also find your functions.php file in your /public_html/ directory.

Manually White-Label the WordPress Login Page

The login screen is the first impression of your professionalism, as it is the first thing your clients see. 

Start by changing the login URL to a customized one per your client. 

Next, you can step to change the default WordPress logo with your client’s branding. 

An easy way to do this is with the plugin Custom Login Page Customizer by LoginPress. With the help of this plugin, you can change the URL, background color, logo, etc., to give your clients a customized effect as per their business. 

3. Take Help From Professional Experts for WordPress White-Label 

Are you looking for white-label WordPress services? You are at the right place! As an industry leader in WordPress services, Seahawk also offers white-label WordPress services to help businesses scale.

With our WordPress white-label service, you can get a fully branded and customized website experience for your clients without any of the hassle or technical know-how.

We have a team of experienced WordPress professionals who can help you create a fully customized and functional website that meets your client’s needs while also providing ongoing support and maintenance.

Professional White-Label WordPress Agency

Hassle-free and reliable white-label WordPress service to make your clients happy


In summary, white-labeling WordPress can be a great way to add value to your client’s websites and create a more personalized experience for them. By using white-labeling plugins like AG Custom Admin, Slate, and Admin Menu Editor, you can easily customize the look and feel of the WordPress admin area to match your client’s branding and preferences. Apart from using plugins, you can also manually white-label WordPress by using the processes mentioned above.

However, if you’re looking for a more comprehensive and hassle-free solution, you may want to consider using Seahawk’s white-label WordPress. Contact us now to get started!


Why should I white-label WordPress?

White-labeling WordPress allows you to offer a custom-branded solution to your clients, making it easier to promote and sell your services. It also helps to establish your brand’s identity and credibility in the market, while providing a seamless experience for your clients.

How do I white-label WordPress?

White-labeling WordPress involves customizing the WordPress dashboard with your branding, such as your logo, color scheme, and other design elements. This can be done using a variety of methods, including custom code, plugins, or third-party services.

Are there any plugins that can help with white-labeling WordPress?

Yes, there are several plugins available that can help with white-labeling WordPress. We have mentioned details about plugins like White label CMS, Ultimate dashboard and, Slate to help you understand how these plugins help with white label WordPress

Will white-labeling WordPress affect its functionality?

No, white-labeling WordPress will not affect its functionality or performance. The changes made to the appearance and branding of the platform do not alter its core functionality.

What is the difference between white-labeling and rebranding in WordPress?

While white-labeling involves customizing the WordPress platform to make it appear as if it was created by the reseller, rebranding involves completely changing the branding of a product or service, including its name and logo.

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