15+ Best Marketing Automation Tools for WordPress in 2024

Are you a WordPress marketer drowning in tedious tasks? Marketing automation tools for WordPress could be your lifesaver! These powerful plugins streamline repetitive processes, saving you time and effort. From email campaigns to social media scheduling, automation handles it all seamlessly. 

Beat your contenders by upgrading WordPress development with automation. Boost productivity, enhance customer engagement, and ultimately drive growth. Every savvy marketer gets these tools to unlock their full potential. Discover the top automation tools to revolutionize your marketing game and propel your small business on WordPress to new heights. 

Why Do You Need a Marketing Automation Tool? (Benefits)

A marketing automation tool streamlines your processes, saves you time, and empowers you to execute more effective, data-driven campaigns. It’s the ultimate ally for any marketer looking to level up their game and drive tangible results.

These tools are invaluable assets, allowing you to:

• Supercharge your SEO strategy by automating keyword research, rank tracking, and on-page optimization tasks. Wave goodbye to manual SEO drudgery.

Read More: Google Keyword Planner: A Complete Guide

• Maintain a consistent, engaging presence across socials with clever social media strategies. Schedule updates in advance, monitor conversations like a pro, and measure performance metrics from one central hub.
• Build stronger relationships with leads through personalized, automated campaigns. Deliver highly relevant content based on their behaviors and interests, nurturing them down the sales funnel.
• Streamline your outreach game by automating efforts to connect with influencers, bloggers, and potential partners. Track progress with ease and continuously refine your approach using in-depth analytics.

Keep Reading: How To Add Google Analytics To Your WordPress Site?

• Automating repetitive tasks can help you reclaim your most valuable resource—time. Instead of getting bogged down in minutiae, focus on high-level strategy and unleash your creativity.
• Make data-driven decisions with comprehensive analytics and reporting at your fingertips, providing clear insights into campaign performance and ROI.
• Foster better team alignment and collaboration by centralizing data and WordPress workflow management within the marketing automation platform.
• Deliver a seamless, personalized experience to your audience at every touchpoint by leveraging behavioral data and automation capabilities to the fullest.

Further Reading: How To Rank For Difficult Keywords And Dominate Your Market?

Top Marketing Automation Tools to Simplify Your Everyday Tasks

From email campaigns to social media scheduling, these tools offer a range of features to simplify everyday tasks, making them indispensable for businesses seeking to stay ahead in the competitive market.

ActiveCampaign

ActiveCampaign offers a robust suite of email marketing automation tools suitable for smaller and mid-sized businesses. Its single-view automation allows marketers to manage tasks seamlessly, audience segmentation for personalized communication, and an easy-to-use automation setup with drag-and-drop functionality. While ActiveCampaign’s marketing automation services are comprehensive and include additional features like machine learning and CRM, the pricing may escalate as your business expands, which could be a drawback for some users.

Main Features:

• Single-view automation
• Audience segmentation
• Easy automation setup

Pricing: 

• Lite: Starts at $9/mo billed annually or $15/month billed monthly (USD).
• Plus: Starts at $49/mo billed annually or $70/month billed monthly (USD).
• Professional: Starts at $149/mo billed annually or $187/month billed monthly (USD).
• Enterprise: Starts at $259/mo billed annually or $323/month billed monthly (USD).

Check This: Best Email Marketing Services 

WP Forms

WPForms is not just your ordinary WordPress forms plugin; it’s a versatile tool that is a powerful ally in your marketing automation endeavors. Its user-friendly interface empowers you to design and deploy visually appealing forms for your WordPress site effortlessly, eliminating the need for technical expertise or coding skills. By leveraging WPForms’ intuitive templates and embedding options, you can easily automate the lead generation process. Simply create custom forms tailored to your specific requirements, embed them strategically across your website, and watch as leads, orders, and valuable feedback pour in, driving your business growth.

Main Features

• Integration: Connect with top marketing platforms for efficient lead tracking and collection.
• Form Types: Design diverse forms, optimizing lead capture.
• Embedding: Flexibly embed forms across your website for enhanced visibility.
• Templates: Access customizable templates to match your branding effortlessly.

Pricing: 

• Elite: Normally $599.00, $299.50/year
• Pro: Normally $399.00, $199.50/year
• Plus: Normally $199.00, $99.50/year
• Basic: Normally $99.00, $49.50/year

More Information: Top 15+ Best WordPress Web Design Agencies 

All-in-One SEO

AIOSEO is primarily known as a powerful SEO plugin for WordPress, but it also offers robust marketing automation features to streamline various marketing tasks. With AIOSEO’s automation functions, users can automate repetitive tasks, optimize their website’s SEO performance, and improve their overall marketing efforts. AIOSEO allows users to set up automated SEO audits, schedule content updates and optimizations, and even automate social media sharing for enhanced visibility and engagement.

Main Features:

• Automated SEO audits to identify and fix website optimization issues.
• Scheduled content optimizations to ensure that website content remains fresh and relevant.
• Social media automation for automatic sharing of new content across various platforms.
• Workflow automation to streamline marketing processes and improve efficiency.

Pricing:

• Elite: Normally $3,750, $1,500/mo (billed annually)
• Pro: Normally $2,500, $1,000/mo (billed annually)
• Plus:
  • Normally $1,250
  • $500/mo (billed annually)

• Basic:
  • Normally $625
  • $250/mo (billed annually)

Also Check: Complete SEO Checklist (Infographic Guide)

If you are unable to configure the AIOSEO plugin or find it difficult, we are here to help! Our team of experts has made the necessary switch to AIOSEO and is now available to provide personalized assistance and ensure you get the most out of your SEO efforts with it.

OptinMonster

OptinMonster is a leading automated marketing software known for its prowess in lead generation and conversion optimization, making it the go-to WordPress popup plugin as well. This versatile marketing automation tool empowers users to capture leads effectively and convert website traffic into subscribers or paying customers with ease. Ideal for blogging websites, eCommerce websites, marketing agencies, and small businesses seeking marketing automation solutions to capture leads, reduce abandoned carts, grow their email list, and enhance website conversion rates.

Main Features

• Range of lead generation tools
• High-converting templates
• Powerful exit-intent technology
• Automated smart triggers

Pricing:

• Growth: Normally $74/mo, $29.97/mo (billed annually);
• Pro: Normally $49/mo, $19.97/mo (billed annually)
• Plus: Normally $37/mo, $14.97/mo (billed annually)
• Basic: Normally $12/mo, $4.97/mo (billed annually)

Discover More: HIPAA Compliance for eCommerce: All You Need to Know 

Hubspot

HubSpot is a leading marketing and sales software company offering sales and inbound marketing solutions. Within its Marketing Hub, numerous marketing automation features are designed to streamline lead segmentation, lead management, and email automation. HubSpot also offers additional features such as custom reporting and A/B testing and its Enterprise plan provides advanced features like smart reporting and multi-touch revenue attribution. While HubSpot offers comprehensive marketing software, its pricing may be higher compared to competitors.

Main Features:

• Lead segmentation
• Lead management
• Email automation

Pricing:

• Basic – $50 per month 
• Professional – $800 per month
• Enterprise – $3,200 per month

Uncanny Automator

Uncanny Automator is a WordPress marketing automation plugin designed to streamline workflows effortlessly, eliminating the need for coding. Serving as a bridge between WordPress and various web applications, it facilitates seamless integration of third-party apps with WordPress plugins, ensuring smooth automation of tasks. Ideal for individuals aiming to automate their website processes and cut down on development costs, Uncanny Automator caters to bloggers, eCommerce store owners, small businesses, marketing agencies, and anyone managing multiple plugins.

Main Features:

• 400+ automation triggers and actions
• Integrates with WordPress plugins and third-party tools
• Button-triggered actions
• Delayed/scheduled actions

Pricing:

• Pro: Normally $199, $149/year
• Business: Normally $349, $249/year
• Agency: Normally $599, $399/year

Find Out: 15 Best WordPress Plugins for Successful Affiliate Marketers 

Seedprod

SeedProd is a top-notch page builder for WordPress, doubling as powerful automation software to gather leads even before your website goes live. With SeedProd, you can effortlessly craft landing pages, coming soon pages, custom 404 pages, and more, all designed to captivate your audience and drive engagement. It’s perfect for individuals launching a new website, building landing pages, or revamping their WordPress site, offering an array of marketing automation solutions without requiring coding expertise. SeedProd comes equipped with features like countdown timers, opt-in forms, and seamless integration with email marketing services, making it a must-have tool for businesses of all sizes.

Main Features:

• Easy drag-and-drop page builder
• Versatile templates for various page types
• Countdown timers and opt-in forms for lead generation
• Seamless integration with email marketing services

Pricing:

• Basic: Normally $79, $39.50/year
• Plus: Normally $199, $99.50/year
• Pro: Normally $399, $199.50/year
• Elite: Normally $599, $239.60/year

Read a Comparison: Elementor Vs SeedProd: Detailed Comparison

Funnelkit

FunnelKit (formerly WooFunnels) is a versatile and cost-effective funnel builder designed for WordPress users. It simplifies the creation of conversion-optimized WooCommerce checkout, opt-in, landing, and thank you pages, along with one-click upsells. With pre-designed templates and a user-friendly interface, FunnelKit empowers store owners to enhance WooCommerce checkout conversions and attract and retain customers effectively through marketing automation.

Main Features:

• Enhanced WooCommerce Checkout: Optimize checkout pages to boost conversions and increase average order value effortlessly.
• Rule-based Upsells: Implement strategic upsell offers to maximize revenue and guide users towards completing their purchase journey.
• Marketing Automation: Integrate automated strategies into your sales funnel to re-engage abandoned users and maximize conversion rates effectively.

Pricing:

• Basic: $129/year
• Plus: $299/year
• Professional: $399/year
• Elite: $599/year

Keep Reading: Best WooCommerce Wishlist Plugins

Retainful

Retainful is a highly regarded email automation WordPress plugin recognized for its user-friendly interface and strong automation capabilities. Its quick and easy configuration of automation workflows enables users to set triggers and wait conditions promptly, ensuring timely and effective email communications.

Main Features:

• Quick Configuration
• Intuitive Editor
• Precise Segmentation
• Referral Integration

Pricing:

• Growth: $49 per month
• Starter: $19 per month
• Essential: $9 per month
• Free: Perfect for startups.

UpdraftPlus

While UpdraftPlus is primarily recognized as a backup and restoration plugin for WordPress, it also plays a crucial role in marketing automation. Marketing automation involves streamlining repetitive tasks, such as data backup and restoration, to enhance efficiency and productivity. With UpdraftPlus, businesses can automate the backup and restoration process, ensuring the safety of valuable data without manual intervention.

Main Features:

• Scheduled and manual backup options
• Flexible backup scheduling
• Website migration or cloning
• Expanded remote storage options

Pricing:

• Enterprise (unlimited): $195.00/year
• Agency (up to 35 sites): $145.00/year
• Business (up to 10 sites): $95.00/year
• Personal (up to 2 sites): $70.00/year

Drip

Drip specializes in eCommerce CRM and marketing automation. With Drip, your small business can personalize communications, customize workflows, and segment your audience effectively. Pricing increases based on the number of contacts, with custom plans available for larger lists. While Drip offers a 14-day free trial and in-house expert guidance, its pricing model may not appeal to all users due to increased costs as contact lists grow.

Main Features:

• Personalization
• Customizable workflows
• Audience segmentation

Pricing:

• $39 per month.

For –

• Up to 2,500 contacts
• Unlimited email sends
• Onsite campaigns
• Email support

TrustPulse

TrustPulse is a robust WordPress marketing automation tool meticulously crafted to elevate your website’s social proof. With TrustPulse, you can create dynamic notifications that showcase real-time activity, such as recent purchases or sign-ups, effectively instilling confidence and trust in your brand among visitors.

Main Features:

• Real-time social proof notifications
• Ideal for e-commerce websites
• Automated tracking of recent activity
• Advanced customization and targeting options

Pricing:

• Basic: Normally $9/mo, $5/mo (billed annually)
• Plus: Normally $17/mo, $10/mo (billed annually)
• Pro: Normally $34/mo, $19/mo (billed annually)
• Growth: Normally $50/mo, $39/mo (billed annually)

Did You Know? – How to Promote Your WordPress Plugin or Theme to Increase Sales

Salesforce

Salesforce is primarily recognized as a comprehensive CRM solution, known as Salesforce Customer 360, yet it also offers powerful marketing automation tools to streamline processes. One standout feature is its capability to integrate CRM with marketing, sales, IT, eCommerce, and customer support services, ensuring a personalized customer experience across all touchpoints.

Main Features:

• Seamless integration with CRM
• Automated emails
• AI-powered chat
• Cloud-based customer data management

Pricing:

• Starter Suite: $24/user/month
• Professional: $80/user/month (billed annually)
• Enterprise: $165/user/month (billed annually)

Read a Comparison: Google Bard Vs. ChatGPT: Exploring The AI Chatbots Capabilities

Get Response

GetResponse is an email marketing platform serving customers across 183 countries. With solutions in autoresponders, conversion funnels, dynamic landing pages, webinars, and email marketing, The focus is on streamlining marketing automation, including email sequence automation for improved engagement, lead scoring to identify qualified prospects, customized workflow templates for unique business processes, recommended product automation for customer acquisition, visitor and customer tracking, and email personalization. 

Main Features:

• Email sequence automation
• Lead scoring
• Customized workflow templates
• Recommended product automation

Pricing:

The basic plan costs $15 per month, but the price varies depending on the features and contact list size.

Read More: Impact of Chatbots on WordPress Websites

Zapier

Zapier is an online automation tool that links various apps like Gmail, Slack, and Mailchimp, among others. While it doesn’t perform tasks independently, Zapier enables you to automate actions across different software platforms. With Zapier, you can create Zaps workflows to transfer information between your web apps automatically. For instance, you could connect Google Ads to Salesforce to directly add new leads from your ad campaigns into your CRM. Key features of Zapier include its extensive range of integrations, offering connectivity to thousands of web apps, an intuitive interface for easy setup and management of automation, conditional logic through Zapier Paths for creating sophisticated workflows, and task automation to streamline processes such as data entry and email notifications.

Main Features:

• Extensive range of integrations with over 2,000 web apps
• Intuitive interface for easy setup and management of automation
• Conditional logic (Zapier Paths) for creating sophisticated workflows
• Task automation to streamline processes like data entry and email notifications

Pricing:

• Free: ₹0 /mo
• Professional: ₹1,693.13 /mo
• Team: ₹5,844.22 /mo
• Enterprise: Request a quote.

Read More: How to Set up Push Notifications to Your WordPress Store?

How to Choose the Right Marketing Automation Tool for Your Business?

With so many options, you need to find the marketing automation tools that match your business needs. 

Here’s how to go about it:

• Get clear on what you need: Identify the key marketing activities you want to automate, such as email campaigns, nurturing leads, managing social media, or tracking analytics.
• Think about future growth: Pick a tool that can grow with your business, handling more demand and complex needs as you expand.
• Check if it plays nice with your other tools: Make sure the marketing automation tool integrates smoothly with other software and platforms you use, like your CRM, email marketing service, or e-commerce site.
• Keep it user-friendly: Look for an intuitive interface and good support resources to make your team’s learning and use easier.
• Don’t skimp on reporting: Robust reporting and analytics is crucial for measuring your campaigns’ performance and making smart data-driven calls.
• Mind your budget: Compare pricing packages to find an affordable solution with your desired features.
• Try it before buying: Take advantage of free trials or demos to get a hands-on feel and ensure it checks all your boxes.

Keep Reading: How to Create Custom Login & Registration Page in WordPress?

Conclusion

To wrap up, adopting powerful marketing automation tools tailored for WordPress can be a game-changer for your business. Conduct a thorough assessment of your requirements, factoring in scalability and user-friendliness. Take advantage of free trials to test-drive potential solutions before committing. Once you’ve identified the ideal fit, immerse yourself in the world of automation to streamline tedious tasks, foster meaningful customer connections, and gain a competitive edge. By harnessing these cutting-edge tools, you’ll unleash new levels of productivity, engagement, and growth potential as a marketer.