If you’re looking to drive more organic traffic to your website, keyword research is an essential step in the process. With the right SEO tools, you can identify which keywords are most likely to bring in quality visitors and optimize your content accordingly. But with so many available options, how do you know which keyword research tool to use? We’ve got you covered – read on to discover the five best keyword research tools in 2023, including some free options!
The Basics of Keyword Research
Before using any keyword research tool, one must understand the basics of keyword research. This will help you get the most out of the tools and better decide which keywords to target.
What is a Keyword?
A keyword is a word or phrase someone might use to search for something online. For example, someone looking for a new car might search for “best cars 2023” or “car reviews.”
How Are Keywords Used?
Keywords are used in search engines like Google and Bing to help people find the websites and information they’re looking for. When you do keyword research, you’re trying to find the right keywords that people are using. This helps you to optimize your website and content to rank well in the search engines.
Why is Keyword Research Necessary?
Keyword research is essential because it helps you understand what people are searching for online. This allows you to create content that is more likely to be found by your target audience. Thereby, leading to more traffic and conversions.
Top Keyword Research Tools for 2023 (Free & Paid)
Here are some of the top keyword research tools that are ideal for both beginner and advanced SEO users.
Google’s Keyword Planner
The Google Keyword Planner is a free tool to help you with your keyword research. It allows you to see how often specific keywords are searched for and estimates the amount of traffic you could get from them.
The Google Keyword Planner is especially helpful when creating content and optimizing your website. It can help you identify keywords related to your topic and provide suggestions for other topics you may want to write about. You can also use it to determine how competitive a keyword is. This can let you know if it’s worth targeting.
Using the Google Keyword Planner, you can ensure that your content and website are optimized for the right keywords to appear higher in search engine rankings. This means more people will find what they’re looking for on your site. Thereby, improving your chances of making sales or generating leads.
Read: How To Rank For Difficult Keywords And Dominate Your Market
Google Search Console (GSC)
Google Search Console is another free tool that helps you with keyword research and provides data such as how many clicks and impressions you’re getting for your particular website. Apart from troubleshooting indexing issues with your site you can use GSC for your keyword research and content planning.
Serpstat
Serpstat is a paid keyword research tool that provides detailed information about any keyword, including its search volume, CPC, and competition level.
It also provides insights into what kind of content is performing well in search engine rankings and which keywords drive the most website traffic. This information can help create more effective SEO campaigns that increase organic search visibility and improve click-through rates from SERP results.
Serpstat offers comprehensive backlink analysis tools and data about AdWords advertising campaigns. Overall, Serpstat is an incredibly powerful tool for keyword research. It allows users to identify profitable opportunities within their niche or industry quickly. It’s also an excellent way for marketers to stay up-to-date on trends. Additionally, it can help them find new opportunities for growth in their digital marketing efforts.
Read: Top 7 Rank Tracking & Keyword Manager Tools
Moz Keyword Explorer
The Moz Keyword Explorer is a paid keyword research tool that allows you to find new keywords and track their performance over time.
It can be used to find related terms and phrases, uncover untapped opportunities, and understand your customers’ best questions. The Moz Keyword Explorer gives you access to billions of keyword search results from various sources. This includes Google Ads, survey data, market research studies, and more.
With this tool, you can quickly identify high-volume keywords with low competition that will help drive traffic to your website or blog. It also provides insights into which pages on your site rank well for specific keywords so you can optimize those pages further. Combined with its intuitive interface makes it one of the most powerful tools in any SEO arsenal.
Semrush
Semrush is a paid all-in-one marketing suite that includes a keyword research tool, among other features.
Its keyword research tool includes various features to help you analyze and select the best keywords for your website or blog. You can use it to find out what keywords competitors use and determine the most effective for your efforts. It also provides a detailed analysis of how well specific keywords perform in organic search results. Plus, it provides their estimated cost-per-click (CPC) value.
Semrush offers insights into keyword trends, allowing you to quickly adjust your strategies based on these insights. Finally, with its extensive database of over 40 million domains and 140 million primary keyword terms, Semrush is an excellent tool for finding the right words to bring visitors directly to your site.
Related: SEMrush Vs Ahrefs
More Keyword Research tools:
Further reading: Your 6-Point Website SEO Checklist
Choose the Right Keyword Research Tool!
The keyword research tools outlined above are the best and offer various features to help you identify profitable keywords. Whether you’re just starting your SEO journey or expanding on more established efforts, these tools provide a great way to improve your campaigns and get better results. Moreover, some of them even offer free versions. So, beginners can use these without having to make any financial commitments. No matter what stage of SEO you’re at, one of these keyword research tools will be sure to give you the edge when finding the perfect keywords for your website or blog.
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