Your customers already ask you for things that are not hosting: “can someone build my site”, “my checkout is broken”, “move me off my old host”. Most hosts answer with a knowledge base link and lose the revenue to a freelancer. A white-label pro services catalog lets you say yes, keep the relationship, and earn a margin without hiring a services team. This guide covers how to set it up.
What “white-label pro services” means for a host
You sell a defined menu of professional services (site builds, fixes, migrations, speed work, SEO, redesigns) under your own brand and price. A partner team fulfills the work. The customer sees your logo, your invoice, and your support channel. The partner sees a ticket.
This is different from a marketplace or an affiliate link. You own the customer, the pricing, and the quality bar. The partner owns the labor.
Step 1: Pick the catalog
Do not launch with forty services. Start with the five requests your support team already sees most. For most WordPress hosts that list is:
- Site migration to your platform (the highest-leverage service, because it brings a new hosting customer with it).
- Fix my site: a single-issue repair with a fixed price and a defined turnaround.
- Starter website build: a 5-page site from the customer’s content, delivered in a set number of days.
- Speed and Core Web Vitals tune-up.
- Malware removal and hardening.
Add a monthly SEO retainer and a redesign tier once the one-off services are flowing. Pro Services ships with a catalog like this already defined, with scope documents you can publish as-is or edit.
Step 2: Set pricing and margin
Each service has a wholesale cost from the fulfillment partner. You set the retail price. A few rules we have seen hold up across hosts:
- Keep fixed prices for fixed scopes. “Fix my site, $X” converts far better than “from $X”. Put anything that needs scoping behind a quote request.
- Target 35 to 50 percent gross margin on one-off services. Lower than that and the support overhead eats it; higher and conversion drops.
- Price migrations at or near zero if you want growth. The margin is in the hosting plan, not the move.
- Do not undercut your agency customers. If agencies resell your hosting, publish services at prices they can still mark up, or exclude agency accounts from the catalog.
| Service | Scope style | Typical turnaround to promise | Pricing style |
|---|---|---|---|
| Migration | Fixed (one site, one domain) | 2 to 5 business days | Free or flat |
| Fix my site | Fixed (one issue) | 1 to 3 business days | Flat |
| Starter build | Fixed (pages, revisions capped) | 7 to 14 business days | Flat |
| Speed tune-up | Fixed (checklist) | 3 to 5 business days | Flat |
| Redesign / custom | Scoped | Per quote | Quote |
Step 3: Put the catalog inside the panel
Services sold from a marketing page convert poorly because the customer has to leave what they were doing. Services sold from the moment of need convert well. Place offers:
- On the WordPress install screen (build, migration).
- In the ticket deflection flow, when a customer types “broken”, “hacked”, or “slow”.
- On the site health or performance view (speed tune-up).
- In the renewal and upgrade flows (SEO, redesign).
Pro Services provides an embeddable catalog and order form so the service request is created inside your panel, not on a third-party site.
Step 4: Fulfillment and quality control
This is where white-label either works or collapses. Insist on:
- A written scope per SKU shared with the customer at order time, so “fix my site” cannot drift into a rebuild.
- Status visibility for the customer and your support team: ordered, in progress, waiting on customer, delivered.
- A revision policy (usually one round) and a documented escalation path when a customer is unhappy.
- Staging before production for anything that touches a live site.
Seahawk fulfills Pro Services orders with the same team that has delivered thousands of WordPress builds, fixes, and migrations, and that acquired WP Services to productize this catalog. Your customers never see a Seahawk email address.
Step 5: Billing
Two models work:
Host-billed. The order appears on the customer’s hosting invoice. You pay the partner wholesale monthly. Best for customer experience and for bundling services into plans. Requires an integration with your billing system (WHMCS, Blesta, HostBill, or custom).
Partner-billed, host-branded. The partner’s checkout runs under your branding and remits your margin. Faster to launch, slightly weaker ownership of the customer record.
Either way, decide refund policy, failed-delivery policy, and tax handling before the first order, not after.
What to measure
- Attach rate: orders per 100 new WordPress installs.
- Migration-led signups: hosting customers acquired because the migration was free.
- Repeat purchase rate: a customer who buys a fix and then a speed tune-up is a customer who will buy a retainer.
- Support deflection: tickets that became orders.
Next step
Pro Services is Seahawk’s white-label professional services platform for web hosts: a ready catalog, in-panel ordering, wholesale pricing, and fulfillment by the team behind WP Services. If you want to see the catalog and margin sheet before committing, ask for a walkthrough.