1 Best for: Reading Google Analytics 4 on one simple page
OnePageGA, from the WPBeginner team, turns Google Analytics 4 data into a single readable dashboard, with more than 25 ready-made reports for traffic sources, landing pages, locations and devices, plus eCommerce revenue, conversions and funnels. It is a web dashboard rather than a plugin, so there is nothing to install, and it works for several sites at once.
Pros
- GA4 made readable without building reports
- Nothing to install; works with any site that uses GA4
- Multi-site dashboard with eCommerce and funnel reports
Cons
- Not a WordPress plugin: you view it outside wp-admin
- Paid after a 14-day trial
Visit OnePageGA →
2 Best for: Google Analytics reports inside the WordPress dashboard
MonsterInsights is the most popular Google Analytics plugin for WordPress, active on over two million sites. It connects GA4 without code, shows reports in wp-admin, and tracks events such as outbound links, downloads, forms and WooCommerce sales in the paid plans.
Pros
- GA4 set up without touching code
- Reports inside WordPress
- eCommerce, form and event tracking in Pro
Cons
- Free version reports are limited
- Advanced tracking needs a paid plan
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3 Best for: Free, official Google data in WordPress
Site Kit is Google's own WordPress plugin, active on over five million sites. It connects Analytics, Search Console, AdSense and PageSpeed Insights and shows the key numbers from each in the dashboard, for free.
Pros
- Official and free
- Analytics and Search Console side by side
- Per-page stats in the admin bar
Cons
- Reports are basic
- Little event or eCommerce tracking help
Visit Site Kit by Google →
4 Best for: Privacy-friendly analytics stored on your own site
Independent Analytics is a Google Analytics alternative that runs entirely in WordPress. It does not use cookies, stores data in your own database and shows views, referrers, geography and campaigns in a fast dashboard. It is active on over 100,000 sites.
Pros
- No cookies and no data sent to a third party
- Clear dashboard inside WordPress
- Capable free version
Cons
- Data lives in your database, which grows on busy sites
- WooCommerce and campaign features are Pro
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5 Best for: Lightweight, cookieless statistics
Burst Statistics, from the team behind Complianz, is a simple self-hosted analytics plugin active on over 200,000 sites. It can run without cookies, so many sites need no consent banner for it, and it reports visitors, pageviews, bounce rate and goals.
Pros
- Cookieless option that avoids a consent banner for analytics
- Simple, quick dashboard
- Data stays on your server
Cons
- Fewer reports than Google Analytics
- Advanced goals and reports are Pro
Visit Burst Statistics →
