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NitroPack Review 2024 – Is It Good For Your WordPress Site?

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Written By: author image Komal Bothra
author image Komal Bothra
Nitropack review

In today’s fast-paced digital world, website speed and performance are critical in delivering exceptional user experiences and driving online success. Slow-loading websites frustrate visitors and negatively impact search engine rankings and conversion rates. That’s where NitroPack comes in.

NitroPack is a cutting-edge performance optimization solution for WordPress that aims to revolutionize website speed and user experience. While NitroPack offers advanced features, it’s essential to consider its pricing and explore alternative options.

In this review, we will explore the fantastic features, unique advantages, pros, and cons of NitroPack and cost-effective alternatives for optimizing website performance.

NitroPack for WordPress: Quick overview


NitroPack is a robust cloud-based plugin that enhances website performance across any Content Management System (CMS). By combining multiple optimization tactics, including caching, content delivery networks (CDNs), image optimization, and code optimization, NitroPack offers an all-in-one solution for achieving exceptional website speed and performance.

The primary goal of NitroPack is to significantly improve page load times, resulting in a range of benefits, such as higher search engine rankings, reduced bounce rates, and increased conversions. With NitroPack, you can provide visitors with a seamless and fast browsing experience that keeps them engaged and satisfied.

Know: How To Optimize Images And Improve Website Speed?

How NitroPack Works in WordPress?

NitroPack leverages several optimization features to enhance your website’s performance:

  • Page/Browser Caching
  • Image Optimization
  • Code Optimization
  • Global Content Delivery Networks (CDN)

By implementing these optimization techniques, NitroPack significantly improves website performance by reducing the workload on web browsers and servers. This, in turn, leads to faster and more efficient content delivery, enabling a seamless user experience for your website visitors.

Learn: 6 Best WordPress Speed Optimization Services

NitroPack Pros and Cons

When considering NitroPack for your WordPress site as a website performance optimization solution, weighing its pros and cons is essential. While the following list provides a summary, we recommend reading our comprehensive NitroPack review for a complete understanding.

NitroPack Pros:

  • Reliable CDN for efficient content delivery
  • Automatic optimization for HTML, CSS, and JS
  • Comprehensive image optimization tools
  • Minor tweaks for improved site speed and Core Web Vitals compliance

NitroPack Cons:

  • Limited customer support
  • Track record of outages
  • Relatively expensive pricing
  • Potential incompatibilities with JavaScript-heavy sites

Related: How To Improve Google PageSpeed On WordPress?

Is NitroPack a Blackhat SEO Hack?


The perception of NitroPack as a “blackhat” or engaging in deceptive practices is a topic of discussion within the online community. While some concerns have been raised regarding the transparency of NitroPack’s methodology and its alignment with real-world performance, it’s essential to approach the issue with an open mind.

Here’s some examples

Is NitroPack Blackhat or Fake or Cheating?

NitroPack – Black Hat SEO speed optimisation plugin

Is NitroPack plugin Black Hat SEO for speed optimization

It’s worth noting that labeling NitroPack as “blackhat” might be an exaggeration, as the extent of their practices may not necessarily meet the strict definition of blackhat techniques. However, valid concerns about their tool’s accuracy and real-world implications exist.

NitroPack focuses on improving scores in Google PageSpeed Insights, but these scores may not always translate to actual website performance. This discrepancy is evident in their core web vitals reports, where they do not consistently pass the test. 

Moreover, specific speed metrics, such as time to first byte (TTFB), may not meet desired standards.

If you choose to use NitroPack, it’s essential to keep the following points in mind:

  • Be cautious with their javascript optimizations to avoid potential site breakage. Ensure you test and verify the compatibility of these optimizations.
  • While NitroPack can boost your page speed score, it does not guarantee a passing grade in core web vitals. Setting up a CRUX report in advance can help monitor your website’s performance.
  • Monitor your keyword rankings using a rank tracker to identify any fluctuations that may occur promptly.

Additionally, consider implementing other recommended optimizations alongside NitroPack to leverage its potential benefits fully.

Ultimately, conducting thorough research, assessing the available information, and making an informed decision based on your specific needs and objectives is crucial.

Read: 10 Fastest WordPress Themes (with PageSpeed scores)

Crucial Features of NitroPack


Advanced Caching

With advanced caching, NitroPack stores assets from your website, such as images and HTML, on a visitor’s computer after their initial visit. This means their browser doesn’t need to request those assets from the server again the next time they come to your site. Utilizing the locally stored assets reduces the workload on the server, resulting in faster rendering of your web pages and improved overall website speed.

Code Optimization

Code optimization is a crucial feature of NitroPack that focuses on reducing the size of your website’s code, including HTML, JavaScript, and CSS. Code minification and compression eliminate unnecessary characters such as white spaces, comments, and line breaks. By streamlining the code, NitroPack enables faster downloading by visitors’ web browsers. The compressed code is sent from the server, quickly transferred to the browser, and efficiently rendered, improving website performance.

Image Optimization


NitroPack’s image optimization feature is designed to compress the file size of the images on your website without compromising their visual quality. By reducing the file size, images can be transferred more swiftly from the server to the visitor’s browser. This optimization process contributes to faster page loading times, as images play a significant role in the overall performance of a website. NitroPack ensures that your photos retain quality while minimizing their impact on load speed.

Built-In Global Content Delivery Network (CDN)

NitroPack incorporates a built-in global Content Delivery Network (CDN) to enhance the delivery of your website content to visitors worldwide. By storing your website’s content on a network of servers distributed across different locations, NitroPack reduces the physical distance between visitors and the servers. When someone visits your site, the CDN serves the content from the server closest to their location. This optimization technique minimizes latency, decreases data transfer times, and significantly improves your website’s overall speed and performance.

Know: Best WordPress Speed Optimization Plugins

NitroPack Pricing & Support

NitroPack follows a freemium model, offering both free and premium plans based on pageviews. Here is an overview of their pricing options:

Free Plan

NitroPack provides a free plan that includes basic optimization features for websites with lower pageview requirements.

Premium Plans

  • 50,000 Pageviews Plan: Priced at $17.50 per month, this plan offers 25 GB of CDN bandwidth and advanced optimization features.
  • 200,000 Pageviews Plan: Designed for higher-traffic websites, this plan costs $42.50 monthly and includes 100 GB of CDN bandwidth.

Note: NitroPack also offers annual subscriptions, providing two months free for those who opt for a yearly plan.

All premium plans include the following features:

  • World-class proprietary speed algorithm
  • Automatic Google PageSpeed optimization
  • Advanced caching mechanism
  • Complete image optimization stack
  • HTML, CSS, and JS minification & compression
  • Built-in global CDN

In terms of support, NitroPack provides the following:

  • Free installation and configuration support for premium plan subscribers.
  • Email support to assist with any queries or issues.
  • A comprehensive knowledge base with detailed documentation to help users resolve problems efficiently.
  • A 14-day money-back guarantee for those unsatisfied with the service.

NitroPack aims to ensure that users receive the necessary support and resources to maximize their optimization tool while offering flexibility in their pricing plans to accommodate various website needs and budgets.

NitroPack Alternatives

While NitroPack is a popular choice for website speed optimization, other alternatives offer similar functionality. Here are some alternatives to consider:

Seahawk – unparalleled website optimization

Seahawk sets the bar high by combining cutting-edge technology, hosting expertise, and optimization strategies to deliver unmatched website performance. With our comprehensive approach, our expert team can troubleshoot plugins, reduces bloat, optimizes servers, and offers invaluable advice for long-term sustainability, ensuring your website performs at its peak. Checkout our WordPress speed optimization service.

Fast hosting on Cloudways (or hosting with Redis caching)

Cloudways provides managed cloud hosting services that prioritize speed and performance. Redis caching is a powerful caching mechanism that can significantly enhance website speed.

Related: How To Improve Google PageSpeed On WordPress?

Cloudflare with APO ($5) and for more significant sites, the Pro $20/month plan

Cloudflare is a content delivery network (CDN) that can boost website performance by caching content and serving it from servers closest to the visitors’ geographic location. The Automatic Platform Optimization (APO) feature further improves caching and speeds up dynamic content delivery.


WP-Rocket is a popular caching plugin for WordPress that helps optimize website speed by storing pre-generated versions of web pages for faster retrieval.


Autoptimize is a plugin that combines and optimizes CSS, JavaScript, and HTML files to reduce size and improve website loading times.

Learn: WordPress Performance Optimization To Do Without Plugin

EWWW Image Optimizer

EWWW Image Optimizer is a plugin that optimizes and compresses images on your website without compromising quality, resulting in faster loading times.

Wrap up

Optimizing website performance is crucial for providing a seamless user experience and achieving better search engine rankings. NitroPack offers comprehensive features, including advanced caching, code optimization, image optimization, and a built-in global CDN. These features reduce page load times, improve search engine visibility, and enhance user satisfaction.

Additionally, NitroPack provides flexible pricing options, including free and premium plans based on pageviews, ensuring that website owners of all sizes can benefit from their optimization services. With annual subscription discounts and a 14-day money-back guarantee, NitroPack strives to meet the needs and budgets of its users.

While NitroPack is a reliable choice, it’s essential to consider alternative solutions such as Seahawk, fast hosting, CDNs, caching plugins, and image optimizers, depending on specific website requirements.

Ultimately, by investing in website optimization authentic tools or its alternatives, businesses, and individuals can create faster, more efficient websites that attract and retain visitors, & boost conversions.

Get Ready To Supercharge Your WordPress Website!

Tired of waiting for your website to load? It’s time to get our WordPress Speed Optimization Services.

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