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A Complete Guide To White-Label SEO

A Complete Guide To White-Label SEO

Running a digital marketing agency and want to expand your offerings to include SEO services? Partner with a white-label SEO provider!

With white-label SEO, you can outsource your entire SEO process and focus entirely on other aspects of your digital marketing business. You can ensure your clients receive the best SEO services while saving time and money. Moreover, you can provide your clients with customized solutions tailored to their specific needs.

With a white-label agency, you can leverage the expertise of your partner SEO provider to deliver high-quality and effective SEO campaigns. In addition, it will allow you to position yourself as a full-service digital marketing agency, offering a one-stop solution for all marketing needs.

What is White-Label SEO?

White-label SEO is a service an agency offers to another company, usually a digital marketing company. The digital marketing company then rebrands the SEO services as its own and provides them to its clients.

White-label SEO is a business-to-business model that allows digital marketing companies to offer a full suite of services without having to invest in the necessary staff and expertise. The white-label SEO provider remains anonymous and works behind the scenes, while the reseller (digital marketing company) takes credit for the SEO work.

Read: Best WordPress SEO Agencies

How Does White-Label SEO Work?

While the specific details of white-label SEO arrangements can vary, below is an overview of how white-label SEO works. The terms, pricing structures, and levels of support can also differ depending on the agreement between the company and the white-label agency.

Here’s how white-label SEO typically works:

Partnership Terms and Branding

A digital marketing company (client) partners with a white-label SEO company or service provider. They agree on the terms, pricing, and scope of services. The company integrates the SEO services into its own brand. This means the client’s brand name, logo, and identity are applied to the reports, deliverables, and communication with the end clients.

SEO Service Delivery

The white-label SEO provider executes the actual SEO work for the clients. This includes keyword research, on-page optimization, link-building, creating content, technical SEO, and monitoring performance.

White-Label Reports

The white-label SEO agency provides regular reports and updates to the company. They customize the reports and deliverables with the company’s branding and logo. The company then relays the information to its clients. These reports typically highlight vital metrics like website rankings, website traffic, and the overall progress of the SEO campaigns.

Sales and Communication

The company markets and sells SEO services to its clients, usually as part of a broader digital marketing or website development package. They act as their client’s primary point of contact, handling all communications and support related to SEO services.

Customer Support

The company is responsible for managing customer support and handling any queries or issues their clients raise. The white-label SEO agency may provide assistance and guidance to the reseller (digital marketing company) as needed.

What’s Included in White-Label SEO Services?

White-label SEO services typically include a range of activities and deliverables. Some SEO providers may offer additional or specialized services based on the company’s client’s needs. However, while specific offerings may vary among providers, some common elements included in white-label SEO services are as follows.

Consultation and Strategy

The white-label SEO provider will offer guidance and recommendations on the overall SEO strategy. They will identify opportunities for improvement and provide insights into industry trends and best practices.

Keyword Research and On-Page Optimization


They will identify relevant keywords and phrases that users search for and optimize the target website’s content accordingly. They will also help with on-page optimization. This includes optimizing individual web pages to improve their visibility in search engine result pages. This may involve optimizing meta tags, headline tags, content structure, internal linking, and keyword placement.

Related: Complete GuideTo Creating Meta Descriptions

Technical SEO

They will ensure that the website is technically optimized for search engines. This can include activities like optimizing website speed, mobile responsiveness, URL structure, XML sitemap creation, and robots.txt optimization.

Content Creation

They will help develop high-quality and keyword-focused content for the website, including blog posts, articles, infographics, and videos. Content is often optimized to align with the target audience and search engine algorithms.

Read: How To Add ChatGPT To WordPress

Local SEO

They will implement local SEO strategies to improve the website’s visibility in local search results for branded keywords. This includes optimizing Google My Business listings, managing online reviews, NAP data, and optimizing local citations.

Link Building


Acquiring high-quality and relevant backlinks or external links from reputable websites to increase the authority & credibility of the target website is also a part of white-label SEO services. This may involve outreach, guest blogging, content marketing and promotion, and directory submissions.

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Analytics and Reporting


They will provide regular reports and analysis on website performance, keyword rankings, organic traffic, and other relevant engagement metrics. These reports help track the progress of the target website and demonstrate the value of SEO services provided.

Benefits of Using White-Label SEO Services

White-label SEO services offer several benefits for digital marketing agencies. Here are some of the key advantages.

Expert SEO Specialization

White-label SEO providers are typically specialized agencies that focus solely on SEO. By leveraging their expertise, digital marketing agencies can offer high-quality SEO services without having to build an in-house SEO team. This allows digital marketing agencies to focus on their core competencies while delivering excellent SEO results to their clients.

Quality Assurance

Reputable white-label SEO providers have a track record of delivering top-notch results. They have experienced professionals who stay updated with the latest SEO trends, techniques, and best local SEO practices. By partnering with them, digital marketing agencies can ensure their clients receive actionable SEO services that drive tangible results.

Branding and Client Retention

White-label services allow digital marketing agencies to maintain their brand identity and establish themselves as full-service providers. The clients receive SEO services under the agency’s name, fostering trust and brand loyalty. This helps in client retention and opens up opportunities for cross-selling and upselling.

Scalability and Flexibility

White-label SEO services are scalable & flexible, which makes it easy for digital marketing agencies to handle SEO projects of varying sizes and complexities. Whether it’s a small business or a large enterprise client, agencies can tap into the resources and capabilities of white-label providers to meet client demands.

Access to Advanced Tools and Technology


SEO requires various tools and software to analyze data, track performance, and optimize websites. White-label providers often have access to these premium SEO tools. So, digital marketing agencies can leverage these resources without investing in expensive subscriptions or licenses.

Cost-effective Services

Lastly, having an in-house SEO team can be costly. Hiring, training, and managing a team of SEO professionals requires significant investment. Thus, by partnering with a white-label SEO provider, digital marketing agencies can eliminate these costs and offer SEO services immediately, saving time and money.

Read: Your 6-Point SEO Checklist For 2023

What to Look for in a White-Label SEO Service Provider?

When choosing a white-label SEO service provider, it’s important to consider several factors. Here are some key things to look for.

Customizable Solutions

Look for a provider that offers customizable SEO solutions. A one-size-fits-all approach may not be effective. Thus, choose a provider that understands your clients’ industries and can tailor SEO strategies accordingly.

Experience and Comprehensive Services

Look for a provider with a proven track record and substantial experience in the SEO industry. Check their portfolio, case studies, and client testimonials to gauge their expertise. Also, consider a provider that offers a wide range of SEO services. This includes keyword research, on-page optimization, in-depth SEO audits, internal link building, and content creation. This will ensure you can meet all your clients’ SEO needs under one roof.

White-Hat SEO Practices and Transparency


Ensure that the provider follows ethical and white-hat SEO practices. Black-hat SEO techniques can lead to short-term gains but may result in severe Google penalties in the long run. Furthermore, a good white-label SEO provider should offer transparent reporting and regular updates on the progress of your SEO campaigns. Make sure they provide detailed reports that cover key metrics.

Related: SEO Practices To Avoid In 2023

Scalability and Partnership Flexibility

If you plan to expand your SEO services, consider a provider that can scale its operations to accommodate your growing needs. Check if they have the infrastructure and resources to handle multiple clients and deliver consistent results.

Likewise, evaluate the provider’s flexibility in terms of partnership models. They should offer white-label solutions that allow you to rebrand your services. Also, consider if they provide the option for month-to-month contracts or long-term commitments based on your requirements.

Communication and Support

Effective communication is crucial in any business partnership. Choose a responsive provider who communicates clearly, and offers exceptional customer support. They should be available to address your queries and concerns promptly.

Seahawk’s White-Label SEO Services

Seahawk provides a comprehensive range of white-label managed SEO services tailored to individual business needs. Our services include keyword research, on-page optimization, link-building, analytics tracking, competitor analysis, content gap analysis, backlink analysis, and technical SEO fixes. With our reseller-friendly SEO services, businesses can gain maximum visibility on search engines and increase their revenue.

Read: The Complete Guide To Website Findability

Some of the white-label SEO services we provide include:

  • Keyword Research: We conduct keyword research to identify relevant short and long-tail keywords that can drive organic traffic to the target website. This involves competitor analysis and analyzing search volume.
  • On-Page Optimization: We ensure the website is aligned with the targeted keywords through on-page optimization. We optimize various on-page elements such as meta tags, header tags, alt text, URLs, and content.
  • Off-Page Optimization: We develop and implement off-page SEO strategies, including link-building and content promotion. This can help enhance the target website’s authority and reputation on search engines.
  • Reporting and Analytics: We provide regular reports that can help digital marketing agencies to track their SEO campaigns’ progress. We also measure key performance indicators (KPIs) and ROI to make data-driven decisions for further optimization.

Read: Best SEO Plugins For WordPress


Overall, white-label SEO provides a mutually beneficial partnership where the digital marketing company can expand its service offerings and revenue streams while the white-label provider delivers high-quality SEO services.

White-label SEO services provide digital marketing agencies with expertise, cost savings, scalability, and quality assurance. They also help increase branding opportunities and make it easy for agencies to focus on their core competencies.

SEO is a dynamic field, and search engine algorithms continually evolve. Thus, choose a reliable provider who stays updated with industry trends, Google algorithm changes, and best SEO practices. They should be proactive in adapting their strategies to ensure ongoing success.

Grow Your Online Presence With White-label SEO Services

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What’s the Difference Between White-label SEO and SEO Reseller?

White-label SEO refers to a service provided by an SEO agency to another company, which can then rebrand and resell the service as its own. The agency remains anonymous, and the company takes credit for the work.

On the other hand, an SEO reseller is a company that acts as a middleman between the client and the SEO agency. They sell SEO services on behalf of the SEO agency, but the agency’s brand is disclosed to the client. The reseller earns a commission for each sale made.

Can a White-label SEO Service Provider Help You With Local SEO?

Yes, a white-label SEO service provider can assist with local SEO. Local SEO optimizes a website to improve its visibility on the local search engine result page. White-label SEO agencies typically offer a range of local SEO services, which they can tailor to target specific geographic areas. 

They can optimize Google My Business profiles, enhance local citations, and implement location-specific keywords. By leveraging their expertise, businesses can improve their website’s local visibility and attract more targeted traffic from local searches.

What’s the Cost of White-label SEO Services?

The cost of white-label SEO services can vary depending on the scope of work, the project’s complexity, and the client’s specific needs. Generally, white-label SEO services are offered on a subscription or retainer basis. The monthly fees can range from a few hundred to several thousand dollars.

Some agencies may also offer pricing based on the number of keywords or the level of competition in the target market. It is best to consult with the white-label SEO service provider to get customized quotes based on your requirements.

What SEO Tasks Can They Help You With?

White-label SEO service providers can assist with a wide range of SEO tasks. This includes keyword research, core web vitals, on-page and off-page SEO, technical SEO, link-building, 10x content creation, local SEO optimization, and niche SEO.

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