Having a website allows you to reach people all over the globe (online). On the other hand, local SEO focuses on increasing your ranking inside your immediate geographic region. Especially today, amid the COVID-19 epidemic, when individuals attempt to approach you more often online than IRL, it is worthwhile to invest in it. In this section, we will describe what local SEO is and then direct you to more in-depth readings to assist you in making your website findable in your region.
Optimizing a website for use in a particular geographic region is called “local SEO.” For example, suppose you own a local company such as a store, restaurant, or agency. In that case, you want your website pages to rank well for the search queries conducted by people in your audience’s geographic area.
When you optimize your local company’s website, one of your primary goals should be to ensure that customers quickly locate you online and offline. Even if you may not receive any visitors inside your facility at the moment, you are still aiming your marketing efforts toward an audience in the same geographic region.
Need help optimizing your website for local SEO? We offer local SEO services through white-label SEO.
How does local SEO work?
When you optimize your website for local searches, one of your primary goals is to communicate to Google, using various signals, that your company operates in a particular region and is interested in being discovered by consumers in that region. The ground rule these days is that if you have a correct location in an area or city, it is far the simplest thing to promote for search engines. This allows you to develop local landing pages and assist customers in locating your store by providing a store locator on your business website.
One of the most significant aspects of your website is the appropriate markup for the Local Business Schema, which will help you make it appear to Google that you have a local company and what area(s) you service. This markup is one of the most crucial aspects of your website. This may seem like it requires a lot of technical knowledge, but thankfully, a plugin can handle everything independently. Our plugin will automatically generate the correct Schema markup based on the information you provide about your company; all you will need to do is add a few details.
What’s the difference with Local SEO?
Local SEO is a sub-discipline of search engine optimization. It seeks to get better ranks in specific geographic locations, such as cities or regions, in contrast to traditional SEO, which focuses on achieving higher results for the pages of your website in searches that do not have a local component. A local audience often performs these searches. Simply glancing at the query, Google can get a good idea of whether or not the user is trying to find a “solution” to his issue in his local area.
These search phrases are especially intriguing for small companies since most small firms cater to a local audience while providing their services or goods. Therefore, investing in an SEO plan that focuses on local ranking variables is something you should do if you want to rank well for searches specific to your area.
For more information on how we can help you with local SEO, check out our managed SEO service offerings.