Gary Vaynerchuk preaches that “content is king, but context is God”. This is so true in today’s online ecosystem. Brands providing value through content and establishing themselves as thought-leaders are winning big. One of the most important formats for content is blog. Google puts rules in place to make sure the blogs with the most views, time spent on page and engagement get ranked. Sharing value is everything when it comes to blogging because today’s consumer craves engaging long-form content to celebrate and share.
So, to say the least, content is at the forefront of the digital landscape and the world’s largest brands are utilizing WordPress as the center of their distribution strategy. Fortune 500 companies using it include eBay, Best Buy, and UPS. Personal brands and major tech companies also using WordPress are Gary Varynerchuk, Jay-Z, Katy Perry, The Rolling Stones, IBM, Samsung, and TechCrunch. There is a long list of the heavy hitters (notable users) that have launched websites developed on WordPress CMS (content management system). Today, more than 75 million websites are choosing WordPress. 55% of the top 1 million most visited websites in the world prefer to use WordPress as their CMS. So why is every major brand taking the WordPress route?
Blogging and SEO
Writing a WordPress blog post is as simple as creating a word document. Marketing teams around the world are using WordPress for its ease of use and user-friendly dashboard. Admins can easily assign roles to team members to contribute to the blog. When contributors post, editors will be notified and can approve the post to be published. There is no better way to scale your content strategy than WordPress. Curating content on a WordPress blog can increase your visibility and SEO ranking because Google’s algorithm ranks thought leaders at the top.
WordPress sites have evolved from just web pages with writing on them. Agencies like Seahawk Media are designing immersive digital experiences for brands. Content is simply not enough these days. You need to have content that provides value encapsulated in an immersive digital experience.
There is no better way to do this than WordPress. There are plenty of page builders out there like Muffin Builder, Beaver Builder, Divi, and Elementor. Gutenberg is now being developed as a part of WordPress core to make the blog editing experience more intuitive. The best part about page builders is that they don’t require a degree in coding. It definitely helps to know some PHP, HTML, and CSS, but you can ultimately create decent pages in WordPress using the builders if you know what you’re doing. Granted, there is a learning curve so it is best to hire an agency if you want a professional site or don’t have the time to learn.
Abundance of Plugins and Integrations
If you can think of it, it can probably be done on WordPress. For brands needing integrations or advanced functionality, WordPress has a long list of plugins and widgets to choose from. Plugins and widgets are easy to install and work effectively. All you have to do is check the reviews and active installs to determine if you should use one. Millions of developers around the world can build plugins and widgets for WordPress because it is open source.
WordPress is Open Source
Open source means software is free and non-proprietary. Thousands of CMS developers around the world contribute to and support WordPress. This allows for more customization, flexibility, and freedom. With WordPress, you can modify and distribute code without any associated licensing costs.
So ask yourself… What’s not to love about WordPress?