Every once in a while, it’s good to check in with the health of our company. It’s important to see how far we’ve come, where we currently are, and what we hope for the future. With only four months left of the year, it’s a good time to start reflecting on if your current assets reflect your future goals. If you feel like you’re at the point of a refresh, we’re here for you. If you’re not sure if you’re at that point, here are a few telltale signs your business needs a website redesign.
Your Site Doesn’t Reflect Your Future
We as humans don’t stay stagnant. We’re constantly learning and growing. While there may be growing pains along the way, in the end, we’re fortunate for the growth we are strong enough to endure. The same goes for business. If your website seems to have lost its former luster simply because it doesn’t align with your future goals, that is the first and most pertinent reason why you should get a website redesign. A website is often one of the first touchpoints a new client will ever encounter with your brand. Make sure your website reflects you in the best possible manner.
You Changed Your Name
Maybe you started off with an all-female brigade of brilliant designers. However, a handful of years later, you’ve had the opportunity to meet amazing male designers you’d like to add to the team. If your business name was undeniably feminine like Babydoll Bombshell Designs, you may want to rethink your name, along with your website. Your previous branding (voice, website colors, fonts) for Babydoll Bombshell probably won’t reflect your new business vision and with that, comes a clean slate in the form of a brand-new website redesign.
Your Mission Has Changed
As your business grows, you may notice that the mission you set out to achieve has blossomed into something bigger, something more narrow, or something more heartfelt. Let’s say you started a clothing company and after having much success, you want to incorporate a give-back strategy. You could use this time to rethink your mission and conduct a website redesign that allows users to choose a charity of their choice that will be the recipient of a portion of their sales.
Your Customers Aren’t Happy
Having your own business means having to manage customer feedback. While you should definitely take the time to give yourself a pat on the back when you receive radiant reviews, you should also take into consideration authentic feedback when it comes to your website. If you keep receiving comments saying your website is difficult to use or navigate, it may serve you well to do a website redesign, especially if you are noticing that the lack of functionality is losing you potential sales.
You Want To Incorporate New Systems
You should consider a website redesign if you want to integrate new systems. If you own a restaurant and are now considering integrating food delivery systems and going full force with your email marketing efforts, a website redesign could help with the ease of use. Sure, you can tack on each of these systems onto your current website, but doing so could leave you with a “lipstick on a pig” appearance. If email marketing and food delivery are two core strategies you want to focus on in the long-run, building a website that supports these functions will be the best thing for your business and your customers.
Plunging into a full website redesign might sound daunting, but if it better aligns with your goals and can have a positive influence on the future of your business, it is 100 percent worth it. Lucky for you, our team of GoDaddy Pros know how to work with you on what you want and deliver results that exceed your expectations. For more info on website redesigns using WordPress as a CMS, contact Seahawk today!