In today’s era, more than half of the world is now practically run by social media. Did you know? The average person spends 2 hours, 25 minutes a day on social media apps. Social media is necessary for business marketing strategy. With 4.48 billion people are active on social media platforms, this is an excellent place for businesses to attract and retain potential audiences, engage with their customers, and find out what they are saying about their business.
Suppose you’re a business owner and want to survive & get recognition in this fast-paced and competitive market. In that case, it is essential to select your social media platforms wisely and get your social media game right.
To make social media strategies more manageable & easier, there are various tools available in the market that offer post creation, publishing, and more. Out of hundreds of social media marketing tools, Hootsuite and Sendible are the two most popular platforms that we come across when choosing the best social media marketing tools.
But which one should you use? Here, we will strive to make your choice easier by comparing these two platforms and recommend which one you should prefer more.
Before we dive in, let’s know What Sendible and Hootsuite are about.
Started by Garvin Hammer in 2009, Sendible is one of the leading social media management platforms that help businesses elevate their brand story on social media and manage social media more effectively for their client. The platform allows you to manage multiple accounts in one centralized hub and execute a winning social media game plan for various brands at scale. With the help of Sendible, you can coordinate and manage your social media strategies for multiple brands and clients. It offers a dashboard that makes it very easy to post and schedule social media content. The tools also offer good opportunities for tracking messages on social networks and analyzing your web content. Sendible indeed generates a report from your actions on social networks.
One of the best things about Sendible is its smooth interface – it’s easy to navigate & use.
To put it simply, Sendible analyzes each of your social media channels for new posts & monitors audience engagement to advance your social media marketing strategies & help your business or brand grow.
Created by Ryan Holmes in 2008, Hootsuite is another social media productivity tool or system that allows you to create marketing campaigns from A to Z from a single dashboard that you can share with your entire team.
Initially, it was named as BrightKit and only featured Twitter integration. In 2009, it was renamed Hootsuite, and Facebook and LinkedIn were incorporated. Hootsuite is the perfect platform to manage for small your social media presence, especially for SMEs. With the help of Hootsuite, you can publish posts across multiple platforms simultaneously. From creating content to responding to comments on your social media pages, you can perform all these tasks on Hootsuite.
Now, let’s go ahead and check below to see the detailed comparison between Sendible vs. Hootsuite.
From a pricing perspective, Hootsuite and Sendible both offer the same price for the entry-level. But, Sendible is much more cost-effective for small agencies or larger companies.
Sendible is available from € 24 per month. There are four packages available: individual entrepreneurs, start-ups, development agencies, and large companies. For all offers, it is possible to subscribe for the year, but here are the price details:
Hootsuite offers four different prices. Either way, a 30-day trial is included to get you familiar with the tool. Here are the pricing plans:
Sendible is full of tools and functionality, but most of them require a good subscription.
Arguably the best side of this platform is the integration of emails and SMS; you can create email marketing campaigns, place a newsletter signup widget on your blog to recover subscribers. Sendible also has a range of newsletter templates to choose from.
One of the unique features is the ability to send SMS to your customers. However, you will need to purchase SMS tokens if you send more than 100 messages in a month.
At the team member level, the number depends on the price you want to put. Each subscription has its user limit, but you can add more members for an additional monthly fee. The Lite subscription allows you to generate two branded reports, which means you can apply your company logos or slogans to the reports before sending them to your customers. These reports detail stats for any social media account, from click-through growth to sleek graphs that show how many likes your Facebook pages are receiving over some time.
Their development department allows professional users to perform more complex tasks, such as setting up a Sendible API, or affiliating the Sendible white label app, to offer it to customers as if it were their own.
List Of Features
The most prominent feature of HootSuite, and perhaps the nicest, is Bulk Scheduling, which allows you to set up a list of scheduled posts in a CSV file and then upload it to the interface. This option saves you from manually posting messages every day and preventing you from forgetting to post.
The second unique feature that makes this tool so popular is the app registry. In it, you can add other social networks and marketing tools, but of course, this function involves additional costs.
Another great feature is the potential behind the search system. Already you can set up a search feed very quickly, but if you want to take it even further, you can use Twitter settings to place location targets at the end of your query. By doing this, you can focus your attention on a specific area.
List Of Features
Sendible has gone to great lengths to provide you with loads of information so that you don’t need to contact them every time you get stuck. This includes a comprehensive knowledge base, lots of video tutorials, and two video training to help you thoroughly master the platform.
They offer email support to their customers, with a response time ranging from 12 to 48 hours, depending on your subscription.
Chat is only available with the Advanced and Pro subscriptions, and phone support is limited to the Pro subscription only.
Telephone support is based in the UK and USA, but you will need to pay for a long-distance call if you live outside these two countries.
They also provide their Twitter and Facebook info on the site, so you can also use these ways to contact them if you want.
Hootsuite offers a good variety of support options for its customers and a dedicated Twitter account for all major languages. They also have a knowledge base section full of video tutorials and written guides to help you get the most out of this tool.
The only slight downside is that there is no phone support. However, HootSuite makes up for it with its live chat; you will therefore have the same service without the cost of a phone call.
By selecting your subscription, you will check a few more options, such as HootCare or University. HootCare prioritizes you over their 24/5 customer service, and you can expect a response within 4 hours when you submit a ticket. HootSuite University is an educational program to take, which entitles you to a recognized certification in the industry.
We recommend you choose Sendible over Hootsuite for your social media strategies.
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