Nathan Latka is a serial entrepreneur with a top business podcast, an investor in B2B Saas companies, and a bestselling author of the book – How to Be a Capitalist Without Any Capital: The Four Rules You Must Break To Get Rich’.
Problem
With a bustling digital empire, Nathan wanted an agency to manage his digital assets adequately and his brand name optimized for better engagement and awareness.
Solution
Seahawk Media brainstormed with Nathan to devise a systematic plan and get the website ready and align the web and social media presence in accordance with Nathan Latka’s reputation, brand image, and influence.
- We planned and organized all the digital assets and promotional assets online to build Nathan Latka’s brand image and presence.
- We conducted SEO activities and managed his blog to increase traffic and build brand awareness.
- Optimization of Nathan’s YouTube channel and growth hacking initiatives were undertaken to increase engagement and followers.
- We designed the YouTube thumbnails and Nathan’s book launch teasers to build up excitement and anticipation.
- We also managed the SaaS Metrics Guide, worked on the product hunt campaign and designed the SaaS magazine.
Results
- With a plethora of digital optimization and management activities undertaken, we build awareness for Nathan Latka’s brand and book – ‘How to Be a Capitalist Without Any Capital: The Four Rules You Must Break To Get Rich’.
- With the optimization of YouTube videos, we increased viewership and engagement.
- We build excitement for Nathan’s book with launch teasers and conducted various promotional efforts to make it viral.
