Joe Hand Promotions, our recent client, is the global leader in live sports and entertainment. They specialize in bringing fan communities together in bars, restaurants, and casinos for an experience that remains a beautiful memory.
Joe Hand Promotions has been bringing live sports like UFC and boxing to places all over the U.S., from small bars to big casinos. Their goal is to create exciting spaces where fans can come together and enjoy the action.
As more people started buying event passes online, they needed a better way to show off their services. That’s when they came to us for help. We redesigned their website to make it easier to use and more engaging for their customers. Let’s see how we did it all.
What Was The Problem?
It’s important to understand the problem statement when dealing with a client project. A successful project is one where you can identify the problem, resolve it, and then derive expected results.
If we talk about Joe Hand Promotions, they faced a challenge with their outdated website. The platform wasn’t optimized for selling event passes effectively, nor did it have a streamlined way to publish its services to users. The key problems they needed to solve included:
- A user-friendly design that could easily promote and sell event passes.
- Better navigation and a more intuitive layout to highlight their services.
- Improved customer engagement on the site, particularly for venue owners looking to book live sports events.
What Process Did We Follow?
Now, once the problem is defined, it’s significant to follow the set process for the project and streamline everything from development to design. To meet the goals set by Joe Hand Promotions, we started with a deep understanding of their requirements. At Seahawk, our process for Custom UI design follows a structured approach:
- Intake Response: We first gathered details about their specific needs, focusing on the sale of event passes and service publications.
- Design Phase: Our design team created a fresh, modern, and responsive UI tailored to Joe Hand Promotions’ brand. The layout emphasized easy navigation, engaging visuals, and a streamlined purchase process for event passes.
- Client Approval: After designing the homepage, we shared it with the client for approval. Upon receiving feedback and final sign-off, we moved to the next phase.
- Development: Our development team took the approved design and began coding the website on a staging server. We developed subpages using the approved homepage layout to maintain design consistency across the site.
- WooCommerce Integration: As the client needed an online store to sell event passes, we integrated WooCommerce, customizing the product pages and checkout flow based on their specific requirements.
- Final Approval: After completing the development, we sought the client’s final approval, ensuring that all design and functionality elements aligned with their vision.
- Quality Assurance (QA): We rigorously tested the site to ensure it was bug-free, responsive on all devices, and performed optimally both before and after launch.
- Launch: With everything in place, we coordinated with the client to launch the new website on their server, bringing the fresh UI to life.
What Were the Results?
The newly designed website provided Joe Hand Promotions with a modern, high-performing platform that met all their requirements. The results included:
✅Improved User Experience (UX): The site’s new structure allowed for easier navigation, with users now able to quickly find and purchase event passes.
✅Increased Engagement: The fresh design helped captivate the audience, leading to a higher conversion rate for event pass sales.
✅Streamlined Service Publishing: Joe Hand Promotions now has a clear and efficient way to showcase its services, drawing in more venue partners.
✅WooCommerce Optimization: The integration of WooCommerce enabled seamless event pass purchases, providing a user-friendly experience from product selection to checkout.
Conclusion
Joe Hand Promotions now has a website that not only showcases their leadership in live sports and entertainment but also provides an excellent user experience for venue owners and sports fans alike. The Custom UI redesign improved the overall aesthetic and functionality, helping them sell event passes efficiently and better connect with their target audience. This project was a testament to our ability to design and develop custom websites that drive business results.
