Co-citation is a metric used by SEO professionals to measure the strength of relationships between websites. It is generally accepted that sites with solid co-citation are more likely to rank higher on SERPs.
Several factors can influence co-citation. This includes the number of links between two sites, the anchor text used in those links, and the overall popularity of both sites. However, perhaps the most critical factor is the content itself. If two sites share similar or identical content, they are more likely to be seen as authoritative sources on that topic. They will therefore be more likely to rank highly for relevant keywords.
While co-citation isn’t a guarantee of high rankings, it is certainly something you must consider when planning an SEO strategy. Creating content that is likely to be co-cited with other authoritative sources can help to improve your site’s ranking potential and ultimately drive more traffic to your site.
What is Co-citation in SEO?
Co-citation is the concept of two or more websites being cited together as an authoritative source on a topic. This can be considered an “implicit link” in that there is no actual link between the sites, but they are seen as related due to their content.
Google and other search engines use citation analysis as one of many factors when determining how to rank websites. So, if your site is co-cited with other high-quality websites, it is likely that it will also be seen as a high-quality source of information and therefore be given a higher ranking.
Ways to Increase the Number of Co-citations
There are several ways to increase the number of co-citations your website receives. One is to create high-quality content likely to be cited by other websites. Another is to reach out to other websites and ask them to cite your content.
If you can increase the number of co-citations your website receives, your website’s ranking in search results will likely improve. This can lead to more traffic and more customers for your business.