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Top 5 Best Practices to Optimize Your Google Ads Campaign

Updated on
Written By: author image Komal Bothra
author image Komal Bothra

Advertisements are one of the most important aspects in the process of expanding the reach of any product. In today’s virtual era, Google ads are an extraordinary option to promote your products with a user-friendly and widespread infrastructure.

Also, there are some popular practices to optimize your google ads, so that they bring you the best result. Let’s take a look at the top 5 google ad optimizing practices –

  • Boost Your Quality Score by Increasing CTR: 
    Click-Through Rate (CTR) and Quality score are two important aspects for the better reach of your google ads. Even if you get good traffic from your ad, you will not be benefitted without achieving an industry standard. You have to pay a certain cost to google for every click on your ad. And, that cost per click is affordable only if the quality score of your ad is high.
    You can use any good google ads analyzer to examine and improve the quality score of your ad.
  • Look After Impression Share:
    The data content of your google ad is like its spine. The worth of the ad is determined by its content, especially its impression share. Better quality of data and impression share increase the optimization and expansion capability of your ad campaign. You can get good impression share data by adding the column Search Lost IS in ad groups and keyword reports. It will let you know the percentage of time your ad didn’t show up because of low budget and poor ranking. Then you can work on getting good impression share for a better campaign. You will also become able to find out your missing advertising market corners and can make an action plan to capitalize on that area.
  • Find Good Keywords:
    Any good content over the internet gets good reach because of its relevant and well-researched keywords. The keywords are needed to be selected with a good keyword bidding strategy that will determine how your keywords are going to be alike from the final phrase. A good keyword match can give you a better conversion rate and affordable customer acquisition costs, while a wrong keyword match will destroy your entire campaign.
  • Set A Good Ad Optimization Strategy:
    There are several points to look after while maintaining and developing an ad campaign. Without a proper strategy and good optimization tools, it will become a nightmare to maintain a great google ad campaign. So, you should use efficient google ad optimization tools along with having a proper plan, to look at the important data points of your ad campaign and to improve them consistently.
  • Good Management Of Every Aspect:
    Maintaining an ad campaign requires a lot of processes such as setting the main goal of the campaign, determining its target audience, the prime focus of its content, detailed research for keyword and content structure, etc. Well-organized management is mandatory to get all the processes to run smoothly. It will bring deep focused efficiency in each section of the campaign.

These are the main 5 steps you have to take to optimize your google ad campaign. At Seahawk Media, we have experts with years of experience in all these fields, to serve you. To know more about and to avail our services, feel free to contact us. Also, visit our blog page for more information on various web products.

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