RetailNext is a global leader in in-store analytics, helping retailers understand shopper behavior through data-driven insights. Founded in 2007, the platform operates in over 90 countries and supports hundreds of leading retail brands worldwide.
As the company scaled rapidly, RetailNext needed a website that reflected its leadership position and delivered a strong first impression to new and existing customers.
Our goal was simple: To design a modern, high-performing website that clearly communicates RetailNext’s value and authority in retail analytics.
The Challenge
RetailNext struggled with online visibility and brand differentiation. Previous design partners failed to deliver a website that reflected the company’s vision or market leadership.
The key challenges were:
- Outdated website design
- Weak brand differentiation
- Poor online discoverability
- Need for a modern and unique visual identity
- Performance and speed limitations
Our Approach
We partnered closely with the RetailNext team and followed a structured, phase-based approach.
We began with discovery to understand the brand, voice, and data insights. This helped shape clear objectives and a strong foundation for design and development.
Next, our UI team explored multiple design directions focused on clarity, trust, and conversion. The final design delivered a clean, modern look aligned with RetailNext’s leadership position.
For development, we used Contentful CMS to support scalability across more than 30 subpages. The site was built with performance in mind, including speed optimization through image compression, code minification, and caching.
Throughout the process, we ensured smooth collaboration, quality checks, and consistent execution from design to launch.
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The Results
The redesigned website delivered strong improvements across branding, performance, and usability.
- Modern website aligned with RetailNext’s leadership status
- Improved site speed and performance
- Clear messaging and stronger visual identity
- Scalable CMS setup for future growth
- Positive internal and stakeholder feedback
Final Thoughts
This project highlights the impact of strategic design and performance-focused development. RetailNext now has a website that reflects its global presence, supports growth, and clearly positions the brand as a leader in in-store analytics.
