Hapdel is a new entrant in the burgeoning online grocery market and is already making waves in Patna, where it has been launched at an early stage.
Offering essential services, daily groceries, and farm-fresh fruits and vegetables, Hapdel has partnered with several local service providers and traders to procure the orders and conducts its operations with the help of state-of-the-art technology and logistics.
Over time, the company aims to expand its network across India, leveraging the expertise of its skilled and experienced professional business partners and in-house team.
The Challenge
Hapdel already had a mobile application and required an adequate web presence to popularize the brand name and attract buyer traffic across search engines with the help of high-quality, keyword-rich content.
The primary purpose of the website was to share details about the products listed on the app, aiming to establish a strong presence in the Patna market and be the best of its kind.
They also required a streamlined social media strategy and advertising campaigns to popularize the app, encourage downloads, and promote the services offered online.
Our Approach
Seahawk brainstormed with the client to understand the core requirements and strategy to move forward with the brand’s mission and scope.
Our team worked closely with the client’s development team to develop and integrate a new WordPress website with the app. Posting on social media, running ad campaigns, and implementing SEO initiatives significantly increased the app’s popularity and resulted in increased traffic to the site.
- We began by developing an intuitive WordPress website and integrating it with the mobile app to promote our services.
- While the coronavirus pandemic led to countrywide lockdown and halting of many essential services, Hapdel continued its operations in the city of Patna, complying with all government precautions and protocols, thereby building goodwill.
- Through creative branding and social media initiatives, we ensured that the client established a strong presence across social media platforms.
- We also ran ads on the website and successfully generated around 90% of the app downloads through PPC campaigns on Google, Facebook, Instagram, and TikTok. This helped in getting over 18,000 app downloads in a span of 40 days.
- Implementing keyword-rich and authentic content on the site, in the form of informative and educational blog posts, helped increase search engine rankings and traffic.
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The Result
The combined results of social strategizing, advertising campaigns, SEO initiatives, and web development made the site and app launch a resounding success.
The order volume has increased amazingly, and the business has experienced a significant boom since launch. The website is informative, intuitive, and displays clear instructions regarding app usage.
Final Thoughts
Seahawk played a key role in helping Hapdel establish a strong digital foundation that supported its growth goals from day one. By delivering a well-integrated WordPress website, strategic SEO, and performance-driven advertising, we helped the brand gain visibility, trust, and traction in the competitive online grocery space.
Through close collaboration and data-driven execution, our services enabled Hapdel to boost app downloads, increase order volume, and build lasting goodwill in the Patna market. The result is a scalable digital ecosystem that positions Hapdel for continued expansion across India.
