As the second largest search engine in the world, Bing is an essential piece of the puzzle when it comes to SEO. While many businesses focus their efforts on Google, neglecting Bing can be a costly mistake – especially since Microsoft’s search engine powers 28% of all searches in the US alone.
To ensure you’re not missing out on valuable traffic (and customers), we’ve put together this ultimate guide to Bing SEO. In it, you’ll learn everything you need to know about optimizing your website for Microsoft’s search engine – from the basics of on-page optimization to more advanced techniques like schema markup.
So if you’re ready to get your website to the top of Bing’s search results, let’s get started!
The Basics Of On-Page Optimization
Before we dive into more advanced SEO tactics, let’s quickly go over the basics of on-page optimization. These are the foundation upon which you’ll build your Bing SEO strategy.
1. Do your keyword research
As with any other type of SEO, keyword research is essential to success on Bing. To find the right keywords for your website, start by brainstorming a list of relevant terms and phrases for your business.
You can then use a tool like Ubersuggest to get ideas for related keywords that you may not have thought of.
Once you have a list of potential keywords, it’s essential to do some further research to find the ones that are most likely to help you achieve your SEO goals. Look at factors like search volume, keyword difficulty, and click-through rate (CTR) to identify the keywords that will be most effective for your website.
2. Optimize your title tags and meta descriptions
After selecting the right keywords, you must ensure they are included in your title tags and meta descriptions. These elements appear in the search results, so it’s essential to ensure they are well-written and have the keywords you want to target.
Your title tag should be no longer than 60 characters, and your meta description should be no longer than 160. Both of these elements should be unique, relevant, and descriptive. In addition, be sure to include your keywords in the title tag and meta description to improve your chances of ranking in the search results.
3. Optimize your content
To rank well in Bing, it’s essential to have high-quality, keyword-rich content on your website. When creating new content, be sure to include the keywords you want to target. However, don’t stuff your keywords into your content; use them naturally and sparingly throughout the text. In addition, make sure your content is well-written and informative; no one wants to read a poorly written article that doesn’t offer any new information.
4. Promote your content
For your content to rank well in Bing, you need to promote it. One way to do this is through social media. Share your content on social media sites like Twitter and Facebook, and include links to your website. You can also promote your content by guest blogging on other websites or by submitting articles to directories.
5. Optimize your website for Bing
Ensure your website is optimized for Bing by using the correct keyword density and including the right keywords in your titles and metatags. In addition, your website should be easy to navigate and have a clean design. A well-optimized website will help ensure that your content is found by Bing and ranked highly in the search results.
Following these Bing SEO tips can improve your website’s visibility and traffic. Optimizing your website for Bing is a smart way to reach a new audience and grow your business.
Contact an SEO expert if you need help optimizing your website or content for Bing. They can help you create a winning strategy that will get your website noticed by Bing and improve your search engine ranking.