Case Study: Syndeo Figma to WordPress Development

Michael Benko of Syndeo came to us with a website falling short of his expectations. The site was built on an online template called Share Tribe, which limited his ability to make any front-end changes. As his business grew, he realized he needed a platform that offered more flexibility and control over the design and content updates. This limitation prevented him from fully managing the site and making the necessary updates to engage visitors and keep up with his evolving business needs.

Michael shared his vision for a more customizable website and asked us to convert his Figma design into a fully functional WordPress site. His goal was to have a platform that would allow him to make changes easily, while also providing a modern, user-friendly experience for his visitors.

The Challenge

Michael’s main challenge stemmed from the limitations of his existing website, which was built on Share Tribe. While the template had served its purpose initially, Michael soon found that it didn’t allow for any front-end changes. This lack of flexibility meant he couldn’t make necessary updates or adjustments to keep his site fresh and aligned with his growing business needs. As a result, he was left with a website that was difficult to manage, restricting his ability to engage with visitors and present his services in the best possible light.

Our Approach

To address the challenges Michael faced, we decided to transition his website from the restrictive Share Tribe platform to a more flexible and scalable WordPress solution using these approaches:

🚀 UI/UX Focus:
The first step was to ensure the design was aligned with Michael’s goals and brand vision. Working from his Figma prototype, we focused on improving the overall site flow and navigation, simplifying the user experience for his visitors. By maintaining a clean and user-friendly design with UI/UX we ensured that the layout made it easy for visitors to find and engage with the content. Clear call-to-action buttons were integrated to guide users through the site and make interaction more intuitive.

🚀 Responsive Design & Performance:
Performance and mobile optimization were key priorities. We made sure the website would work seamlessly across all devices from desktop to mobile. Given the importance of keeping visitors engaged, we optimized the site’s speed, ensuring that images loaded quickly and pages performed flawlessly. This helped improve the user experience and reduce bounce rates, making it easier for visitors to stay on the site and interact with the content.

🚀 Custom Development with WordPress:
By building the website in WordPress, we were able to bring Michael’s Figma design to life while giving him full control over the content. The transition from Share Tribe to WordPress not only allowed for greater design flexibility but also made it much easier for Michael to update and manage his website.

How We Did It

To tackle Michael’s challenges and provide him with a better website experience, we approached the project with a focus on flexibility, usability, and performance.

Figma to WordPress Conversion

We began by taking Michael’s Figma design and seamlessly converting it into a WordPress website. WordPress was the ideal platform due to its customization capabilities, ensuring Michael could easily make future updates and have full control over his site’s functionality.

User-Centric Design

Our priority was to enhance the user experience by simplifying navigation and improving site flow. We ensured the layout was intuitive, with clear calls to action and streamlined access to important content. This new structure helps visitors find what they need more efficiently, boosting engagement and reducing bounce rates.

Optimized Performance & Speed

Michael’s previous site suffered from slow load times, which we addressed by optimizing the backend. By reducing image sizes, implementing caching, and improving the overall technical setup, we enhanced the website’s performance. This resulted in faster load times, better user retention, and improved SEO rankings.

Seamless Mobile Experience

Recognizing the increasing importance of mobile users, we optimized the site for mobile responsiveness. Whether viewed on a smartphone or tablet, the design adapts to ensure an effortless experience without compromising on aesthetics or functionality.

The Results

The results of the Figma-to-WordPress conversion were clear and impactful for Michael and Syndeo. Here’s how the website transformation benefited them:

✅ Enhanced Site Flexibility & Control
By moving from Share Tribe to WordPress, Michael now has full control over his website’s front-end, allowing him to make changes and updates easily. This has given him the flexibility he needed to continuously improve and adapt the site without relying on third-party services.

✅ Improved User Engagement
The newly designed site, built with a user-centric approach, has led to a smoother experience for visitors. With a more intuitive layout and better navigation, users are engaging more with the content, spending more time on the site, and exploring services they may have missed before.

✅ Faster Site Performance
Thanks to the optimization techniques used during the rebuild, the new WordPress site performs significantly better. Faster load times have helped keep visitors on the page and reduce bounce rates, improving overall site engagement and user satisfaction.

✅ Mobile-Friendly & Responsive Design
Recognizing the growing importance of mobile users, we ensured the new website was fully responsive. Whether accessed on a smartphone, tablet, or desktop, the site now offers a seamless experience, keeping visitors engaged and encouraging them to take action, no matter the device.

Michael was extremely pleased with the outcome. The conversion from Share Tribe to WordPress has transformed Syndeo’s website into a highly functional, flexible, and engaging platform that continues to evolve with the needs of his business. The seamless integration of the Figma design into WordPress now allows Michael to manage his site with ease and confidence.