Nathan, the founder of BCL Training, approached us with a website that was not delivering the user experience he needed. His site had a high bounce rate, and visitors weren’t staying long enough to explore the services offered. Nathan shared a new design for the website, created in Figma, and asked us to bring that vision to life. His goal was to create an intuitive, user-friendly platform that better showcased his training programs and retained visitors longer.
The Challenge
Nathan’s main challenge was the high bounce rate on his existing website. The design was outdated and not optimized for modern user expectations, resulting in a poor user experience (UX). Visitors weren’t engaged, which led to them leaving the site quickly without exploring the training services.
With the Figma design in hand, Nathan wanted a full redesign of the site one that was not only visually appealing but also highly functional. He needed a site that would improve navigation, boost user engagement, and ultimately drive more conversions. The challenge, therefore, was to take the Figma design and develop a website that would provide a seamless UI/UX experience, offering ease of use, fast performance, and a modern, attractive design.
Our Approach
To address the challenges Nathan faced, we decided to take a Figma-to-WordPress approach, implementing Elementor as our page builder. Our goal was to create a fully responsive, easy-to-manage website that would elevate the user experience (UX) and user interface (UI) to meet Nathan’s objectives.
🚀 UI/UX Focus:
We began by ensuring the design was user-centric. Using the Figma prototype, we focused on improving site flow and navigation to create a more intuitive experience. We streamlined the layout to highlight the key services and training offerings Nathan wanted to showcase. By simplifying the structure and adding clear call-to-action buttons, we ensured that visitors could easily find the information they needed and were more likely to engage with the content.
🚀 Responsive Design & Performance:
We built the site to be fully responsive, ensuring it would work beautifully across all devices from desktops to mobile phones. Speed and performance were critical, so we optimized images and ensured smooth loading times, resulting in a faster website that kept users engaged.
🚀 Custom Development with Elementor:
Elementor allowed us to customize the design and layout with ease while maintaining complete flexibility for future updates. We integrated interactive elements that would captivate visitors and guide them through the various training programs. Nathan now has a website that not only looks modern but functions flawlessly.
How We Did It
We started by gaining a deep understanding of Nathan’s business needs, especially in terms of driving higher engagement and improving the overall user experience. We reviewed the Figma designs closely to ensure we adhered to the vision, paying particular attention to color schemes, font choices, and layout structure.
Figma to WordPress Development
We began the development by translating the Figma designs into a fully functional WordPress site. Elementor provided us with the flexibility we needed to build custom pages with dynamic elements that fit Nathan’s specifications perfectly. From custom call-to-action buttons to interactive features, we ensured that the design translated seamlessly into the WordPress environment.
UI/UX Refinement
We continually tested the design elements to ensure smooth user interactions. This included optimizing navigation, ensuring a clear visual hierarchy, and making sure that the content was easy to read on all devices. The result was a visually striking website that offers a fluid experience for visitors.
Mobile Optimization & Speed
A key part of the redesign was ensuring that mobile users had a smooth experience. As many people access training information from their phones, we made sure that the site was optimized for mobile responsiveness. We also focused on improving site speed to lower the bounce rate and keep visitors engaged longer.
The Results
The results of the website overhaul were immediate and impactful:
✅ Decreased Bounce Rate:
By focusing on a modern design with clear navigation, we saw a significant decrease in the bounce rate. Visitors were now staying on the site longer, exploring Nathan’s training programs.
✅ Improved User Experience:
With an intuitive UI and streamlined navigation, users found it easier to navigate the site and engage with the content. This enhanced experience led to higher levels of user satisfaction and interaction.
✅ Faster Load Times:
The optimized performance of the website led to faster load times, improving user experience and retention. The smooth, quick-loading pages helped ensure users stayed on the site rather than leaving due to slow speeds.
✅ Responsive and Engaging:
The website now provides an excellent experience across all devices, making it easier for visitors to access training services on the go. The engaging design features and optimized mobile experience played a key role in this success.
Nathan was thrilled with the transformation and confirmed that the new site not only met but exceeded his expectations. The updated design has made a significant difference in both user engagement and overall performance, helping him better connect with his audience and grow his business.
