Cameron of My Generator Plus came to us with a challenge: the existing static website was limiting. The site combined all its services into one page, making it hard for users to find detailed information. As the business expanded, it needed a more dynamic, service-specific solution that would better communicate value to its audience.
The Challenge
Cameron’s static website didn’t offer the flexibility to showcase individual services clearly. The merged structure created confusion for visitors and prevented the business from highlighting the full scope of its offerings, resulting in missed opportunities and user drop-off.
Our Approach
To solve this, we recommended a complete website redesign using WordPress Elementor and Custom Post Types (CPT). This approach gave Cameron the freedom to present each service with dedicated pages, tailored content, and easy-to-manage backend functionality.
Our focus areas included:
- UI/UX Strategy: We designed a clean, user-friendly layout that makes it easy for visitors to navigate and explore services in depth.
- Custom Post Types: Services were separated using CPTs, allowing for scalable content management as the business grows.
- Elementor Integration: Using Elementor, we ensured that Cameron can easily make edits without technical assistance.
- Responsive Design: The site works beautifully across all devices, offering a consistent and smooth experience.
How We Did It
- WordPress Elementor Build: We built the site from the ground up using Elementor for flexibility and visual control.
- CPT Implementation: Each service was structured with its own page using CPT, making content more discoverable and easier to manage.
- Performance Optimization: We ensured fast load times and optimized site performance for a better user experience.
Get a Website That Grows With You
From simple updates to showcasing all your services, we’ll help you build a flexible website that works for your business.
Building Trust and Partnership
From the first discovery call, we worked closely with Cameron to understand the goals and pain points. Clear communication and transparent collaboration helped us shape a solution that not only met but exceeded expectations. Cameron had full visibility throughout the project, and we provided strategic guidance every step of the way.
Our Culture, Team, and Process
At Seahawk, we believe in solutions tailored to each client’s needs. Our multidisciplinary team of designers, developers, and strategists worked in sync to deliver a scalable website for My Generator Plus. With a process grounded in clarity and adaptability, we ensured the outcome matched Cameron’s vision.
The Results
- Service-Specific Structure: Each service now has its own dedicated space, improving clarity and user navigation.
- Flexible Content Management: Cameron can easily update content without relying on developers.
- Improved UX: The clean layout and intuitive flow increase engagement and reduce bounce rates.
- Mobile-First Experience: The site adapts seamlessly across devices for a consistent experience.
🚀 Outcome: A Dynamic, User-Centric Website
With the new WordPress site, My Generator Plus is positioned for growth. Cameron now has a flexible platform that highlights the services of the company, effectively powered by a strong partnership and thoughtful execution.
