If you operate an agency, purchasing a WordPress maintenance subscription is an excellent method to make more cash for your business. It is simply a technique in which customer websites are monitored and maintained to guarantee they function appropriately. They are created to keep the WordPress websites of your customers updated and upgraded.
Why Should You Be Selling WordPress Maintenance Plans?
There is no indication that the demand for WordPress websites will decrease soon. That said, getting new customers won’t be challenging for those who provide high-quality design and development services and do a good job marketing them. As time goes on, you’ll discover that balancing the demands of an ever-increasing number of customers and resources becomes more challenging. Maintaining a steady flow of new clients while satisfying their needs will likely strain your company’s resources. This is where a white-label agency offering WordPress maintenance plans can help!
What Components are Included in the Most Fundamental WordPress Maintenance Plans?
The beauty of WordPress website maintenance plans is that they can be customized to meet the requirements of individual customers while still allowing you to focus on your areas of expertise.
1. Upgrades to WordPress’s core software, as well as plugins and themes
It is essential to execute routine maintenance on all WordPress components if you want your customers’ websites to run efficiently and remain secure. Because this is a time-consuming task for the customer, most WordPress support plans include it as an essential service option. In addition, it requires maintaining frequent upgrades to the core, plugins, and themes (of course, you should always automate backups before applying an update!).
2. Regular website backups
Using a plugin, which is quite user-friendly, you can quickly automate backups regularly, which is another typical component of a WordPress maintenance plan. Your customers can still access and retrieve their information even after a catastrophe if you perform regular backups, limiting the harm a damaged website may do.
3. Protection and safety services
Despite its undeservedly poor image for inadequate security, WordPress is, in reality, a very secure platform to work with. However, because of its popularity, hackers are drawn to it like moths to a flame, and a significant portion of users do not have sufficient technical knowledge to comply with recommended security standards on their websites.
WordPress maintenance plans only focus on monitoring potential vulnerabilities at the primary level; issue resolution is typically reserved for more comprehensive packages.
4. Troubleshooting and other forms of technical support
Even though the WordPress community and developers provide fantastic support, most of your customers will be non-tech professionals who will rely on you for assistance with finding technical answers. Therefore, make a strategy for how you want to provide customer support as part of your website maintenance plan; for example, would you employ support tickets, phone options, email, and live chat?
5. Web hosting and related services
You could think that providing customer hosting management is beyond the purview of your agency’s services. If a customer does not have the necessary technical abilities to tackle this matter on their own, however, they will most likely prefer that you do it for them. Even if they have the necessary skills, the management and maintenance of their servers are still a distraction from their day-to-day company activities.