Does your team struggle to keep marketing materials consistent and easily accessible? If so, you’re not alone. Studies show that up to 80% of marketing content goes unused by sales teams simply because they can’t find it. Even worse, nearly half of marketers admit to creating assets that get lost in the shuffle, leaving them undiscovered and underutilized.
The consequences? Wasted time, additional costs to recreate lost assets and frustrated teams. This inefficiency not only drains productivity but can also impact your bottom line. That’s where Brand Asset Management Software comes in to save the day.
In this guide, we’ll explore what brand asset management tools are and the essential features they offer and highlight the top 20 solutions available in 2025.
So, let’s get started.
Understanding Brand Asset Management Software?
Think of brand asset management software as your digital headquarters for all things brand-related. It’s a centralized platform where you can store, organize, and manage essential assets like logos, images, videos, and documents.
The real beauty of this tool, you may ask? It ensures everyone on your team has access to the most up-to-date, approved versions of these assets. This consistency is key to maintaining your brand’s integrity across every touchpoint—whether it’s a social media post, an ad campaign, or internal communication.
Need to find a specific logo or share an approved video? A brand asset management tool makes it effortless with powerful search and sharing features. Plus, it lets you enforce brand guidelines, control who can access what, and ensure compliance—all while keeping everything running smoothly.
In short, it’s a game-changer for improving efficiency, safeguarding your brand’s identity, and ensuring your creative efforts truly shine.
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Why You Should Use Brand Asset Management Software
When it comes to managing your brand effectively, Brand Asset Management (BAM) software can be a game-changer. Whether you’re a brand, agency, marketing team, or creative professional, these tools offer a range of benefits that streamline processes and elevate your branding efforts.
Let’s explore why BAM software is worth considering:
1. Improved Brand Consistency
Imagine having all your branding materials consistent and up-to-date across every channel. With BAM software, this becomes effortless. By centralizing assets, you ensure your brand integrity is never compromised and that guidelines are seamlessly implemented.
2. Increased Productivity and Efficiency
How much time does your team waste hunting for files? With BAM software, those days are over. A centralized platform allows teams to quickly locate and utilize assets, freeing up hours for creative and strategic work instead of redundant tasks.
3. Enhanced Collaboration
Gone are the days of emailing files back and forth. BAM tools bring your team together on a single platform equipped with integrated collaboration tools. This makes it easier for teams to work efficiently, whether within or outside your organization.
4. Cost Savings
Duplicating work or creating unnecessary assets can be a drain on resources. BAM software reduces this by efficiently managing and reusing existing assets. This means fewer costs for new content creation and more savings for your business.
5. High-Quality Output
Collaboration features within BAM tools typically result in higher-quality work. When your team works seamlessly, they can better focus on reaching key performance indicators (KPIs) and delivering excellent results.
6. Better Security and Control
With access controls, version tracking, and centralized storage, BAM software ensures that only authorized users can access sensitive brand materials. This protects your assets from misuse, loss, or infringement.
7. Streamlined Processes
BAM software simplifies workflows with built-in review, approval, and collaboration features. These tools enable your team to work more effectively on brand-related tasks while keeping everyone aligned.
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8. Improved Content Planning
By centralizing all assets, you gain a clearer view of your content needs. This helps in planning more effective campaigns and understanding exactly how many assets are required to meet your goals.
9. More Consistency Across Campaigns
With all assets available in one place, adhering to brand guidelines becomes second nature. This consistency translates to stronger brand recognition and trust across your audience.
10. Direct Contribution to Your Bottom Line
When your team works more efficiently, assets are better managed, and costs are reduced, the positive impact on your bottom line is undeniable. BAM software is not just a tool—it’s an investment in your brand’s long-term success.
Now, you do understand, right? With BAM software, your team will have everything they need in one centralized location. This translates to thousands of hours saved, improved collaboration, and a brand that shines consistently across every touchpoint.
Thus, it’s pretty much clear that BAM software isn’t just a luxury—it’s a necessity for any brand looking to thrive.
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20 Best Brand Asset Management Software Solutions
Now let’s look at some of the best picks for brand asset management software solutions:
Brandy: Our Best Pick for Brand Asset Management Tool
If you’re looking for a reliable and efficient way to organize and manage all your brand essentials, Brandy is the answer. As a leading Brand Asset Management tool, Brandy offers a centralized platform where you can store everything that defines your brand—logos, colors, icons, fonts, and more.
At its core, Brandy is like a well-organized digital home for all your brand-related assets. It allows businesses to store, manage, and share brand essentials seamlessly.
Why Choose Brandy?
Brandy is packed with features that cater to modern brands, creative teams, and agencies. Here’s what makes it exceptional:
- Supports 30+ File Formats
Brandy supports a wide range of file types, including PNG, SVG, JPEG, PDF, and more. Whether you’re managing digital icons or presentation files, Brandy keeps everything in one place for easy access.
- Effortless File Sharing
Sharing brand assets with teammates, clients, or vendors is incredibly simple. Generate shareable links with just a few clicks and collaborate efficiently.
- Built-In File Conversion
Brandy saves time and hassle by offering built-in file conversion. Convert assets to different formats directly within the platform, eliminating the need for external tools.
- Centralized Brand Essentials
From your logo variations to color palettes and fonts, Brandy ensures all your brand essentials are stored in one secure, organized space.
- User-Friendly Interface
With its intuitive design, Brandy makes it easy for anyone to navigate and manage brand assets, regardless of technical expertise.
- Enhanced Security
Brandy ensures your brand assets are secure, with permission settings to control who can access and share files.
- Scalable for All Business Sizes
Whether you’re a small startup, a large corporation, or an agency, Brandy offers flexible solutions to meet your needs.
Brandy Solutions
At Brandy, we’ve got something for everyone:
- Designers & Creatives: Tired of hunting for assets? Keep all your designs organized and ready to share.
- Marketing Teams: Launch campaigns faster with a central hub for all your brand materials.
- Agencies: Juggling multiple clients? Manage all your brands in one place and wow your clients with how organized you are.
- Enterprises: Keep global teams on the same page with consistent branding, secure access, and collaboration tools that scale with you.
and many more…
Pricing:
Brandy offers flexible pricing plans to suit different needs:
- Free Forever: Perfect for small teams or individuals, this plan is completely free and includes 1 brand space, 1GB storage, 20 assets, unlimited editors, and handy features like shareable brand links, metadata tagging, and smart exports. Start with Free Forever or upgrade anytime!
- Pro ($5/month): Need more? The Pro plan comes with unlimited assets, 50GB of storage, private brand spaces, and white-label options.
- Business ($35/month): Ideal for growing teams, this plan includes 10 brand spaces, 100GB storage, sub-collections, and feature prioritization.
- Agency ($50/month): Designed for agencies, it offers 25 brand spaces, 200GB storage, deep white-label customization, and branded login portals.
- Enterprise (Custom Pricing): Tailored for larger organizations, this plan includes custom storage, brand data insights, advanced permissions, and white-glove setup.
Brandy doesn’t just store files—it transforms the way you manage your brand. By centralizing brand essentials, simplifying workflows, and ensuring consistency, it empowers businesses to focus on creativity and growth rather than logistical headaches.
Artwork Flow
Looking for a smarter way to manage your brand assets? Artwork Flow is another AI-powered, cloud-based Brand Asset Management (BAM) software that caters to businesses of all sizes. Whether you’re a small business or a large enterprise, Artwork Flow helps you organize, store, and share brand assets effortlessly.
Key Features of Artwork Flow
- Error-free and On-Brand Creatives
- Hassle-Free Asset Sharing
- Powerful Search Options
- Version Control
- Creative Scaling
- Creative Intelligence
Pricing:
Plans start at $39/month, offering an affordable way to streamline your brand management process.
If you’re looking for a modern, AI-driven tool to take the hassle out of managing brand assets, Artwork Flow is a solution worth exploring.
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GoVisually
GoVisually is a digital asset management tool tailored for creatives and agencies. It simplifies the process of managing, reviewing, and approving designs, enabling seamless collaboration between teams and clients.
Key Features of GoVisually
- Real-Time Collaboration: Collaborate on designs in real-time, leave comments and annotations, and communicate directly via in-app messaging.
- Effortless Organization and Search: Keep all your assets in one place and easily find them using robust search and filtering tools.
- Version Control: Quickly access or revert to previous versions of designs without losing track of updates.
Pricing:
- Solo Annual: $20/month
- Solo Individual: $25/month
- Team Annual: $10/month
- Team Monthly: $12/month
For creatives and agencies looking for streamlined workflows and collaboration, GoVisually offers a simple and effective solution.
Brandfolder
Brandfolder is a powerful BAM tool that helps marketers manage and distribute digital assets while providing valuable insights into their performance.
Key Features of Brandfolder
- Advanced Search Functionality: Quickly find assets using keywords, tags, or metadata, ensuring no time is wasted.
- Analytics and Reporting: Track asset usage, monitor access, and gain insights into how your brand assets are performing.
- Seamless Integrations: Connect Brandfolder with tools like Adobe Creative Suite, Slack, and Trello to streamline workflows.
- Custom Branding: Deliver a personalized experience to clients and stakeholders with tailored branding options.
Pricing:
Brandfolder offers customized pricing based on your needs. Contact them for a quote.
Whether you’re managing a small team or a global brand, Brandfolder provides the tools you need to optimize your asset management.
Bynder
Bynder is a feature-rich Brand Asset Management system designed for agencies, marketers, and creative teams to centralize assets and maintain brand consistency across channels.
Key Features of Bynder
- Search and Filters: Organize and locate assets effortlessly using advanced search and filtering capabilities.
- Access Control: Restrict access to specific assets, ensuring only authorized users can view or edit them.
- Easy Asset Sharing: Share content internally or externally with expiration dates and track sharing history for complete control.
Pricing:
Bynder provides customized pricing based on your business requirements. Contact them for a quote. For businesses aiming to maximize brand value and ensure consistency, Bynder is a trusted solution.
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Filestage
Filestage is a cloud-based online proofing software that takes asset review and approval to the next level. It’s designed to streamline workflows and eliminate the chaos of endless email chains, making it an ideal tool for small marketing teams and global organizations alike.
Key Features of Filestage
- Centralized Review Platform: Upload and share almost any type of brand asset, assign review teams, and manage the entire review workflow in one place.
- Automated Notifications: Keep your team on track with automated reminders for tasks and deadlines, ensuring nothing slips through the cracks.
- Enhanced Collaboration: Leverage collaboration tools that allow teams to leave comments, suggest edits, and approve assets in real time.
Pricing:
- Free: $0/month – 2 active projects, 2 GB storage.
- Basic: $109/month – 10 active projects, 1 TB storage.
- Professional: $299/month – 25 active projects, 3 TB storage.
- Enterprise: Custom pricing – Tailored solutions.
All plans include unlimited team members, files, versions, and reviewers.
Ziflow
Ziflow is a creative collaboration and digital asset management tool that simplifies how agencies and brands store and collaborate on assets.
Key Features of Ziflow
- Major and Minor Versions: Ensure you’re always working with the right version and stay compliant with brand guidelines.
- Pixel-Level Version Comparison: Easily spot even the smallest differences between asset versions.
- Centralized Feedback: Consolidate all feedback in one place, eliminating the hassle of scattered comments.
Pricing:
- Personal: Free
- Business: $40/month
- Enterprise: Custom pricing
Canto
Canto is a brand management software that helps you centralize and organize your brand assets, offering customization for unique branding needs.
Key Features of Canto
- AI-Driven Search Tools: Quickly locate assets with intelligent filters and facial recognition technology.
- Link Sharing Features: Share assets with team members or external partners through customizable content portals.
- Access Control and Usage: Secure brand assets with permissions, watermarks, and version control.
Pricing:
Canto offers customized pricing. Contact them for a quote.
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IntelligenceBank
IntelligenceBank is a comprehensive asset management tool that provides visibility and control for teams to efficiently store, tag, search, and share brand assets.
Key Features of IntelligenceBank
- Automated Tagging: Use AI technology to automatically tag and organize assets for easier management.
- Search Tools: Personalize searches using custom filters and metadata fields.
- Asset Distribution: Easily share assets in various sizes via email, social media, or public portals.
Pricing:
Starts at $5,250/year.
Dash
Dash is a BAM tool that makes organizing and locating brand assets quick and easy with AI-powered tagging and custom field creation.
Key Features of Dash
- Attribute Rules: Customize how assets are tagged and organized based on your team’s specific needs.
- Personal Collections: Organize assets for specific projects or campaigns.
- Folders: Store various asset types in one place for easy access.
Pricing:
Starts at $59/month.
Imagekit.io
Imagekit.io is a lightweight BAM tool that centralizes your brand assets and simplifies the process of managing creative resources.
Key Features of Imagekit.io
- Folders: Easily organize assets into folders for better management.
- Custom Metadata: Create asset organization methods with custom metadata and tags.
- Filters: Quickly locate the right asset with advanced filtering options.
Pricing:
$49/month.
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Stockpress
Stockpress combines traditional file management with digital asset management, offering a streamlined platform for creative, marketing, and product teams.
Key Features of Stockpress
- Tagging: Organize assets with bulk tagging, AI tagging, and custom tags.
- Collections: Visually organize assets in a hierarchical folder structure.
- Search and Filters: Quickly find assets using keywords, tags, and other metadata.
Pricing:
- Start: $89/month
- Grow: $225/month
- Establish: $425/month
Extensis
Extensis Connect is a digital asset management (DAM) platform tailored to small and medium-sized businesses, offering affordable BAM tools for marketing and design teams.
Say goodbye to endless searches for files and avoid back-and-forth communication by using one centralized platform to manage your digital assets. Extensis Connect also integrates with Extensis Portfolio to manage images, videos, and documents and Suitcase Fusion to manage your entire font collection.
Key Features of Extensis
- Centralized Asset Management: Easily organize and retrieve your brand assets with powerful search and tagging tools.
- Integration with Other Tools: Connect with Extensis Portfolio and Suitcase Fusion for complete brand asset management.
- Scalability: Assign an unlimited number of users to easily scale as your team grows.
Pricing:
Extensis offers customized pricing. Contact them for more information.
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Filecamp
Filecamp is an affordable, cloud-based DAM and file-sharing solution designed to organize all your brand assets like images, videos, and documents.
With powerful tagging and search features, Filecamp helps you find your assets quickly. It also supports unlimited users on all plans, making it easy to scale as your business grows. Whether you’re looking for a DAM, media library, or file-sharing solution, Filecamp is a reliable choice.
Key Features of Filecamp
- Tagging and Search: Easily organize and locate assets with smart tagging and search tools.
- Scalability: Add unlimited users on all plans for seamless growth.
- File Sharing: Share brand assets securely with team members or external partners.
Pricing:
Filecamp starts at $15/month.
MarcomCentral
MarcomCentral centralizes your brand assets and offers efficient ways to organize, find, and share files. It uses AI-powered metadata tagging to automate asset organization and helps track usage across all assets.
MarcomCentral also offers a distributed marketing platform, making it easy to customize and share your brand and marketing content.
Key Features of MarcomCentral
- AI-Powered Tagging: Automate metadata tagging for efficient organization and retrieval.
- Customizable Sharing: Easily share and customize brand content with team members or external partners.
- Usage Tracking: Keep track of asset performance and usage.
Pricing:
MarcomCentral offers customized pricing. Contact them for a quote.
MerlinOne
MerlinOne is an AI-powered BAM platform that simplifies asset management with features like facial recognition, visual similarity AI, and auto transcoding for videos and audio.
MerlinOne automatically applies relevant metadata, saving time on manual tagging and organization, especially for image-heavy brands. The intuitive interface makes it easy for teams to start using the platform without prior training.
Key Features of MerlinOne
- AI-Powered Automation: Automatically apply metadata to assets, saving time.
- Facial Recognition: Use AI to recognize faces and similar images for better asset organization.
- Auto Transcoding: Automatically convert video and audio assets to the right format.
Pricing:
MerlinOne offers customized pricing. Contact them for more information.
Percolate
Percolate is an enterprise-level platform designed to optimize content and brand operations, streamlining the entire content marketing lifecycle from strategy to execution.
Percolate helps marketing teams produce high-quality content faster while efficiently managing assets for better performance. If you need an all-in-one tool to manage content and assets across your organization, Percolate is the platform for you.
Key Features of Percolate
- Comprehensive Content Management: Manage all aspects of content creation, from strategy to execution.
- Efficient Asset Management: Streamline the organization and access to brand assets.
- Improved Content Production: Produce more content faster and at a higher quality.
Pricing:
Percolate offers customized pricing. Contact them for a quote.
Publitio
Publitio is a cloud-based brand management system offering secure video streaming, domain-level protection, and detailed analytics with flexible pay-as-you-go pricing.
Key Features
- Domain-Level Protection: Secure assets with domain-specific access.
- HLS Video Encryption: Secure video streaming with encryption.
- Detailed Analytics: Track content performance and customer preferences.
- Pay-As-You-Go: Scale storage and bandwidth as needed.
Pricing:
Pay-as-you-go, contact for details.
Aprimo
Aprimo centralizes brand asset storage and collaboration, streamlining workflows and ensuring assets are organized, reviewed, and approved efficiently.
Key Features
- Advanced Search: Quickly find assets.
- Approval Workflows: Ensure assets are reviewed before use.
- Version Control: Keep assets up-to-date.
- Collaboration Tools: Annotate, comment, and manage tasks.
Pricing:
Custom pricing, contact for details.
Widen Collective
Widen Collective helps marketing teams organize, share, and track digital assets across various formats with powerful AI-driven features and automation tools.
Key Features
- Centralized DAM: Store all assets in one platform.
- Supports Multiple Formats: Preview and store various asset types.
- AI-Powered Auto Tagging: Automatically add metadata.
- Content Transformation: Convert assets to different formats.
- Version Control: Keep assets updated across platforms.
Pricing:
Custom pricing, contact for details
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Wrapping Up
Choosing the right brand asset management software is essential for keeping your brand consistent, organized, and scalable. Each tool on this list offers unique features tailored to different business needs, so there’s something for everyone—whether you’re a small team looking for simplicity or an enterprise in need of advanced functionality.
Explore your options, consider your goals, and pick the solution that fits your workflow best. Happy managing!
