What Is A Watermark?


Watermarks are a common sight on photos on the web and in print. They are used to identify the owner of an image and prevent visual content theft.

Most watermarks are simple text or logo images placed over a photo’s top. They are usually transparent, not wholly to obscure the image beneath them.

Watermarks can be created in various ways, but most commonly, they are added to photos during editing. Some software programs have built-in watermarking tools, and many free and paid watermarking services are available online.

When choosing a watermark, it is essential to ensure that it is large enough to be easily seen but not so large that it distracts from the photo. The watermark should also be placed in a location that will not be obscured by cropping or other changes to the photo.

A well-chosen watermark can help to protect your photos from unauthorized use. But remember that even with a watermark, it is still possible for someone to steal your image and use it without your permission. For this reason, it is always best to register your photos with a copyright office or service, such as the U.S. Copyright Office or Getty Images, before sharing them online or in print.

Why Use a Watermark?

Watermarks are an easy way to protect your photos from being stolen. Placing a watermark on your images can make it much more difficult for someone to steal them. Watermarks can be used on both the web and in print and customized to include your name or logo.

How to Create a Watermark?

There are a few different ways to create a watermark. You can use Photoshop or other photo editing software to add a watermark to your photos. You can also use online tools like Watermarquee.com or PicMarkr.com. 

To create a watermark using Photoshop:

  1.  Open the image in Photoshop.
  2.  Click on the “Layer” menu at the top of the screen and select “New Layer.”
  3.  A new layer will appear in the “Layers” palette. Double-click on this layer and rename it “Watermark.”
  4.  Select the “Text” tool from the toolbar (it looks like a T). 
  5.  Click on the image where you want to add your watermark text. 
  6.  Type in your watermark text and choose a font and color. 
  7.  To make the text more visible, you can add a drop shadow effect by clicking on the “FX” button at the bottom of the “Layers” palette.

Benefits of Using a Watermark

There are many benefits to using a watermark on your images. A watermark can help you identify an image’s owner and prevent visual content theft. When someone attempts to steal your vision, they cannot remove the watermark without damaging it. This makes it easy to track down the offender and take appropriate action. Watermarks can also deter would-be thieves from trying to steal your pictures in the first place.

Tips for Adding and Placing Your Watermark

There are a few things to keep in mind when adding and placing your watermark: 

  • Make sure the watermark is visible but not too intrusive. You want people to be able to see it, but you don’t want it to take away from the overall look of the image. 
  • Try to place the watermark in the same spot on every photo. This will help people recognize it as your mark and make it less likely that someone will try to crop it out. 
  • Choose an easily readable font if you’re using a text watermark. Script fonts may look pretty, but they can be hard to read at a glance. 
  • Consider using a logo or other graphic instead of just text. This can be more eye-catching and difficult to remove without affecting the rest of the image.


Watermarks are an invaluable tool for protecting visual content online and in print. They provide a simple way to identify the creator of an image without detracting from its aesthetic value. With more and more people creating digital artwork, watermarking is becoming increasingly important as it helps protect creators’ hard work from being stolen. Whether you are a professional photographer or enjoy sharing your photos with your friends, using watermarks can help ensure that your images remain yours.

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