Third-party tags are small code pieces placed on a website to collect data. The third party then uses this data to compile reports or provide services to the website owner. Common examples of services that use third-party tags include website analytics, advertising, and social media sharing buttons.
While third-party tags can help provide these services, they can negatively impact website performance. This is because each time a page with third-party tags is loaded, the browser has to request and download the code from the external server before it can continue loading the rest of the page. This can add significant delays, especially if multiple third-party tags are on a single page. If you’re not careful, third-party tags can even compromise your security.
There are a few things that WordPress site development professionals can do to minimize the impact of third-party tags on performance:
- Choose wisely which services to use and only implement those that are necessary.
- Load third-party tags asynchronously so that they don’t block other elements from loading.
- Minimize the number of HTTP requests using tag management solutions that combine multiple tags into one request.
What are the consequences of a slow site?
A slow site can have several consequences, including decreased traffic and conversions and negatively impacting search engine rankings. In addition, slow loading times can lead to frustrated users who are less likely to return to the site in the future.
There are a few different ways that third-party tags can impact performance.
- One way is by increasing the page load time. This happens because the browser has to wait for the third-party server to respond before it can continue loading the page. The longer the response time, the longer the page will load.
- Another way that third-party tags can impact performance is by causing jank. Jank is when the page appears to stutter or jerk while loading. This happens when the browser has to pause what it’s doing to process a third-party tag, which can make for a very unpleasant user experience.
- If the tag is placed at the head of the page, it can delay the page rendering.
So, while third-party tags don’t always impact performance, they can certainly do so in some cases. If you’re concerned about your page’s performance, it’s worth looking at your use of third-party tags and seeing if there are any that could be causing problems.
Third-party tags can have a significant impact on the performance of your website. If you are not careful, they can slow down your site and cause problems for your visitors. However, if you use them wisely, they can be a valuable asset to help improve the quality of your site. Make sure to research and choose tags that will benefit your site rather than hurt it.
At Seahawk Media, we can help you select and implement the proper third-party tags for your website to improve performance and avoid potential problems. We will also work with you to ensure that your website is well-optimized and running at its best. Contact us today to learn more about our services and how we can help you improve your website performance.