WPBakery is turning 15, and it’s celebrating the way builders would want it to: with a sale, a look back at what’s changed, and a clear signal of what’s coming next.
The WPBakery Birthday Sale 2026 runs from May 11 to May 25 and brings some of the steepest discounts the plugin has offered on lifetime licenses. If you build on WordPress, whether for clients, agencies, or your own projects, here’s what’s in the campaign and why it matters.
15 Years of Powering WordPress Websites
Few WordPress tools have lasted 15 years and are still actively used at scale.
Since its launch in 2011, WPBakery has powered more than 6 million websites worldwide. The plugin has evolved alongside every major shift in WordPress, from the classic editor era to the block editor world, while keeping its core focus intact: making it easier for non-technical users and experienced developers to build pages without writing code.
The campaign theme this year, “Built by Builders. For Builders,” reflects exactly who has kept WPBakery running for a decade and a half. Freelancers managing client handoffs, agencies running dozens of projects at once, developers who need flexibility without fragility — these are the people WPBakery has been built around.
What’s on Sale and How Much You Can Save?
The birthday sale covers three license categories, each discounted separately.
The biggest opportunity is for lifetime licenses. Discounts scale with the number of sites, so agencies and high-volume developers get the most out of this window.
Here’s the full breakdown on lifetime license discounts:
- Single site license — 10% off
- 5-site package — 20% off
- 10-site package — 30% off
- 20-site package — 40% off
- 20+ site custom plans — up to 50% off
Every lifetime license includes one year of premium support, access to WPBakery AI, and access to the Template Library. You pay once and use it forever, with free updates included.
Support Plus subscriptions and Theme Integration licenses are also part of the sale, making this a good time to upgrade existing setups or lock in extended coverage at a lower price.
Why Lifetime Licensing Still Makes Sense?
Recurring SaaS fees have become the default across most tools, so a lifetime license model stands out.
With WPBakery, there are no monthly fees or annual renewals to stay on the software. Once you have a license, you keep access to updates, and your sites continue running without any dependency on keeping a subscription active. For agencies managing long-term client sites, that stability carries real value.
WPBakery AI and the Template Library are now bundled across all license tiers, meaning newer buyers get more out of the tool from day one than users did even two or three years ago.
A Look Back and a Look Ahead
Alongside the sale, WPBakery is running a dedicated social campaign called “15 Years of WPBakery Change Logs,” revisiting key product milestones including workflow improvements, compatibility updates, and the evolution of visual building on WordPress.
The campaign also points toward what’s coming next, including WPBakery 9.0, which signals the product is still in active development rather than maintenance mode.
Raitis Sevelis, Head of Product and Business Development at WPBakery, put it plainly: “Fifteen years in WordPress is not a small thing. A lot has changed in that time, but builders still want tools that help them work faster, stay flexible, and keep projects manageable in the long term. That’s what WPBakery has focused on from the start.”
How to Get the Deal Before May 25?
The sale is live now and ends on May 25, 2026. No coupon code is needed. Visit wpbakery.com/birthday-sale to apply discounts automatically at checkout based on the plan you select.
If you’re already a WPBakery user, this is also a good time to upgrade to a higher-tier license if you regularly build across multiple sites. The per-site cost drops significantly on the 10, 20, and bulk plans, especially at current sale pricing.
