A featured snippet is a short sample from a website that appears at the top of the search results on Google in a section referred to as “Position Zero.” The search engine does this to respond to a user’s inquiry as quickly as possible. The material that appears in featured snippets is taken from websites that Google has indexed. Definitions, lists, step-by-step instructions, and tables are the most typical format for highlighted snippets.
What exactly is meant by a “featured snippet”?
Google is constantly experimenting with and adding new features to the pages that display search results (SERPs). The layered appearance that Google currently provides site visitors is unlikely to be familiar to a user who has been using the search engine since its earliest days. The highlighted snippet was the first of many search features that have since become commonplace, like curated recipe links, top articles, and information panels. However, it all began with the featured snippet.
When they were introduced in 2014, featured snippets caused quite a commotion among the search engine optimization (SEO) community. It seemed as if consumers were suddenly going to remain on the search engine rather than visit your website, ranked number one. Google was taking clicks from other websites without permission. That’s not good for the bottom line!
What makes highlighted snippets valuable for search engine optimization?
The sensor used by SEMRush indicates that just 6 percent of SERPs have a highlighted snippet. The click-through rate on a featured snippet may be much greater than the click-through rate on the organic links that display below it. This will depend on the kind of query, the user’s intent, and the material presented in the snippet.
Different kinds of excerpts are shown.
Definitions, lists, step-by-step instructions, and tables are the highlighted snippets that appear the most often. You can probably figure out how they operate just by looking at the names, but just in case, let’s examine each one in a little more depth.
The most prevalent kind of highlighted snippets is explanations or definitions. These are often brief and focus on the text on the page. They are most frequently displayed in response to queries that begin with “What is…” or contain the word “definition.”
In a table of contents or a header tag, they are taken from the ordered or unordered lists on the website. Because of this, it is essential to ensure that you are using correct semantic HTML, which is something that content management systems make easy.
These are typically extracted from ordered lists but can also be removed through header tags, particularly when language such as “Step 1,” “Step 2,” etc., is used. In most cases, these are taken from ordered lists.
You have most likely guessed correctly that these are taken from the tables displayed on the page. Tables are one of the most effective ways to organize complex data for users, and Google pulls them directly from the page to show them in the search engine results pages (SERPs).
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