Moz first created the statistic known as Spam Score in 2015. The company’s Director of Data Science, Dr. Matt Peters, developed it, indicating how spammy Google may see a specific subdomain.
One of the most significant differences is that Spam Score is not included in Google’s algorithm; instead, it is a statistic created by Moz. Nevertheless, the score is helpful since it may be used as an additional signal to make better-informed judgments about SEO.
When it was initially made available, Spam Score analyzed a website operating 17 different spam signaling variables, which Moz referred to as “spam flags.” As the technology developed, Moz introduced more ‘flags’ that indicate the presence of spam signaling variables. As a result, there are now a total of 27’spam flags,’ which we will discuss later.
The total of these warnings is summed up into a single score that reflects the likelihood that Google will take action against a particular website. The more red flags a website receives over time, the higher its Spam Score will be, and the greater the likelihood that Google will see the website as spammy.
The value of a low Spam Score for SEO
The value of a Spam Score lies in the fact that it gives you access to two vital pieces of information, namely:
- How potentially spammy visitors may see the subdomains of your website.
- How potentially spammy the subdomains of links that connect to your website may seem to potential visitors.
- It demonstrates that merely having a lot of thoughtless backlinks on your website (also known as spammy backlinks) might cause more damage than benefit to your link profile.
- In addition to all of these factors, the Spam Score offers a reliable framework that enables you to determine the quality and spamminess of a single website. Moreover, you won’t run the risk of Google penalizing your site if you do it this way.
How does it work?
In general, the workings of Spam Scores are not too complicated to comprehend on a fundamental level.
The functionality of Spam Score itself is limited to the level of a subdomain, as opposed to that of whole pages or root domains. According to Moz, this is because the vast majority of spammy links seem to be related to the subdomain level.
It indicates that even if a person has a Spam Score considered relatively high, it is only relevant to their subdomains. It does not imply that the rest of their website is filled with spam.
A few points of interest regarding the Spam Score
It may come as a surprise, but every website on the Internet has at least one spam flag; thus, there is no need to get too concerned if your website has more than one.
Even if you use one of these flags, it does not necessarily guarantee that search engines will consider your site spam (otherwise, every page on the Internet would be labeled as spam). It is also essential to remember that this score only applies to subdomains; thus, you should not get alarmed if you are presented with a Spam Score right away.
Because the Spam Score is accumulated, a website will not start sending out potentially harmful signals until its total number of spam flags grows. To put it another way, the likelihood of a subdomain being regarded as spam increases proportionately with the number of spam flags that point to it.
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