Joe Hand Promotions is a global leader in live sports and entertainment, known for bringing fans together in bars, restaurants, and casinos across the U.S. From small local venues to large casinos, the brand creates memorable experiences around major events like UFC and boxing.
As online event pass sales increased, Joe Hand Promotions needed a website that could better showcase its services and support smoother purchases. They partnered with us to redesign their site and improve usability, engagement, and conversions.
The Challenge
Joe Hand Promotions’ existing website was outdated and not built to support modern buying behavior. The platform made it difficult to promote services clearly or sell event passes efficiently.
The main challenges included:
- Poor user experience for browsing and purchasing event passes
- Unclear service presentation for venue owners
- Navigation that did not guide users effectively
- Low engagement across key pages
Our Approach
We followed a structured process to ensure the redesign aligned with business goals and user needs.
We began by understanding Joe Hand Promotions’ requirements, with a strong focus on event pass sales and service visibility. Based on this, we designed a modern, responsive UI that matched the brand’s energy and scale.
The homepage layout was created to highlight key offerings and guide users naturally through the site. Once approved, we extended the design across subpages to maintain consistency.
To support online sales, we integrated WooCommerce and customized product pages and checkout flows for event passes. The site was developed on a staging environment, followed by thorough testing to ensure performance, responsiveness, and stability across devices.
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The Results
The redesigned website delivered strong improvements across usability and conversions.
- Easier navigation and clearer paths to purchase event passes
- Increased engagement and higher conversion rates
- Improved presentation of services for venue partners
- Seamless WooCommerce-powered checkout experience
Final Thoughts
Joe Hand Promotions now has a modern website that reflects its leadership in live sports and entertainment. The new platform makes it easier for venue owners and fans to explore services, purchase event passes, and engage with the brand. With improved design, functionality, and performance, the website now supports business growth and delivers a better experience for every user.
