Café StayWoke is a unique idea that was conceived by the combined efforts of three culinary experts. They wanted to create a welcoming space that served good food and provided a warm ambiance to facilitate meaningful conversations. StayWoke is just that – a neighborhood café that serves fine gourmet food in a cozy and casual setting where one can hang out with their friends for hours.
The flavors have been specially picked to make the most delectable amalgamation of global influences and traditional ingredients. Their vision is to make the familiar more exciting and the unfamiliar more approachable with their exquisite gourmet cuisine. Thus, the menu features bold flavors curated with rustic finesse by a skilled team of chefs.
Problem
With such a fresh and honest concept of “gourmet casual” food and high-quality service, this upscale café required a web presence that could be in line with the uber-cool theme of the place and the contemporary cuisine they were serving. Further, they needed a novel brand positioning on different social media and search engine platforms to build awareness and to highlight their unique menu in this competitive industry.
Solution
The Web and SEO teams at Seahawk worked closely with the client to finalize the functionalities and the design of the website. After rigorous brainstorming, we created an intuitive website on WordPress with separate gallery and menu pages to highlight their star delicacies and raise brand visibility. A stellar strategy formulated by our Social team made the brand popular on social media.
- We came up with a vibrant website that showcased the café’s ideology and menu with perfection.
- It was given a quirky and fun design to garner the attention of the young target audience.
- After extensive research, we ran a spectacular social media campaign on various platforms to boost awareness and increase engagement.
- Our SEO team worked hard to elevate the brand’s ranking on all search engines.
- Different sub-pages were created as per the client’s recommendation.
- The site’s performance was regularly monitored. It was updated as and when required.
Results
The results were as brilliant as ever! The website was designed perfectly to attract the right clientele which helped the business to grow manifolds. Moreover, the well-planned social media strategy was flawlessly executed to popularize the brand on all major social media channels which encouraged customers to make online orders. All this greatly enhanced the revenue generation and kept Café StayWoke a step ahead of its tough competition.
