In this episode of WP Legends, we talk to Josh Kohlbach, the founder of Rymera Web Co, about building innovative WooCommerce tools that help store owners grow and thrive. From launching Wholesale Suite to streamlining workflows with Advanced Coupons, Josh has played a key role in making WooCommerce more powerful and user-friendly.
He shares the journey of starting small, thinking big, and scaling sustainably offering valuable insights for WordPress product creators, agency owners, and eCommerce entrepreneurs alike.
Watch the Episode
The Start of Rymera
Josh shares how Rymera Web Co started as a small project and gradually evolved into a WooCommerce powerhouse. He talks about the motivation behind creating tools specifically tailored for store owners and how the idea took shape.
Landing the First Customers
Early traction didn’t come easy. Josh reflects on how he attracted his first users, built trust, and used that momentum to grow his product line with a focus on real-world needs in eCommerce.
The Concept of AdTribes
Josh introduces AdTribes, a lesser-known yet important concept that played a part in Rymera’s evolution. He explains how it connects to digital marketing and product building for WooCommerce users.
Building a Team and Managing It
As the business grew, so did the team. Josh talks about hiring, managing a remote team, and building a company culture that thrives on clarity, autonomy, and shared goals.
Shopify vs WooCommerce
The episode touches on the inevitable comparison between Shopify and WooCommerce. Josh explains where WooCommerce shines, especially when it comes to customization, flexibility, and open-source power.
Balancing Workload as a Founder
Managing multiple products, teams, and strategies isn’t easy. Josh shares how he structures his days, prioritizes work, and avoids burnout while keeping the business moving forward.
Embracing AI in eCommerce
Josh dives into how Rymera is exploring AI both internally for development and externally for users. From smart automations to personalized features, AI is becoming a natural part of their growth strategy.
Attending Events and Staying Connected
Whether it’s WordCamps or niche eCommerce events, Josh emphasizes the importance of staying connected with the community. These experiences often spark ideas and lead to valuable collaborations.
A Fun Movie Recommendation
In a lighter moment, Josh drops a movie recommendation that reflects his personality and approach to leadership a reminder that even founders need downtime.
Biggest Challenges Faced
From scaling infrastructure to supporting thousands of users, Josh doesn’t hold back in discussing the tough parts. He shares lessons learned from growing pains and how they shaped better decisions over time.
The Million-Dollar Question
When asked what he would change if starting over, Josh offers a raw and insightful answer every founder should hear. It’s all about focusing early, solving one core problem really well, and listening to users.
Connect with Josh on Social Media
To wrap up, Josh shares where listeners can follow him and keep up with Rymera’s latest tools and updates in the WooCommerce space.
Get Featured on WP Legends
Are you a plugin creator, WordPress entrepreneur, or someone building something cool in the WP space? We’d love to share your story on WP Legends.
