Atikur Rahman Tonmoy, CMO at weDevs, on SEO and Marketing Strategies in the Open Web Era | WP Legends

In this episode of WP Legends, we sit down with Atikur Rahman Tonmoy, Chief Marketing Officer at weDevs, to explore how modern SEO, content marketing, and product-led growth are shaping success in the open web era.

Atikur shares his experience of scaling global WordPress products while navigating constant changes in search, user behavior, and digital marketing channels. His journey reflects a deep understanding of how marketing, product, and community work together in open source ecosystems.

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Building Global WordPress Products Through Marketing

Atikur explains how weDevs grew products like Dokan, WP User Frontend, and other popular tools by focusing on long-term value rather than short-term growth tactics. Content, education, and trust have always been at the center of their strategy.

Instead of chasing algorithm updates, the team focuses on solving real problems for users. When products deliver genuine value, visibility follows naturally.

Strong marketing starts with strong products.

SEO in a Rapidly Changing Search Landscape

The conversation dives into how SEO has evolved from keyword targeting to topical authority, intent matching, and experience-driven content. Atikur discusses the importance of understanding user journeys and aligning content with real needs.

With AI-powered search becoming more common, Atikur emphasizes that authenticity, expertise, and helpfulness matter more than ever. Search engines reward content that demonstrates real understanding and practical experience.

Marketing in the Open Web Ecosystem

Open source brings unique challenges and opportunities. Atikur shares how weDevs balances free users with premium customers while maintaining transparency and community trust.

He highlights the importance of documentation, onboarding, and ongoing education to convert users into long-term advocates.

The Role of Data and Experimentation

Marketing decisions at scale require constant testing and learning. Atikur explains how data-driven insights guide campaigns, content performance, and conversion optimization.

Rather than relying on assumptions, the team uses real user behavior to refine messaging and improve outcomes.

The Future of SEO and Product Marketing

Looking ahead, Atikur believes SEO and marketing will continue to blend with product development. Marketers who understand products deeply will have a competitive advantage.

The open web will continue to reward brands that prioritize users over algorithms.

Fun Rapid Fire Round

To wrap up the episode, Atikur joins our rapid-fire segment, where he shares his favorite SEO metric, the biggest marketing mistake he sees teams make, and advice for marketers working in the WordPress ecosystem.