Wasabi Sushi Bar is one of the largest sushi chains in Geneva, and it serves the most authentic and savory sushi delicacies. Their mission is to serve customers high-quality and authentic sushi meals with the freshest ingredients and professional preparation techniques. The place is known for its modern interpretation of classic sushi dishes, which keep the essence of Japanese flavors intact and aim to expand their reach across audiences.
Problem
With such authentic Japanese vibes and classic touch to the Sushi delights, this upscale sushi bar required a web presence that would do justice to the theme of the place and to the authentic Japanese cuisine they are serving. Moreover, they required a novel brand positioning across social media channels and needed promotion across search engines to popularize their sushi chain in Geneva and elsewhere to broaden the scope of business and cuisine offered.
Solution
Based on extensive discussions with the client, we came up with branding ideas for Wasabi, created an intuitive and vibrant e-commerce website, and designed a menu interface where customers can visit and smoothly place their orders. With the help of marketing and SEO initiatives, we changed the outlet’s search rankings to bring the brand to the forefront.
- Our team worked on branding initiatives for Wasabi to enhance its social media presence and better brand recall.
- We further worked on marketing automation and launched mobile apps for iOS and Android platforms so that people could download the apps, place orders, and earn loyalty points for future benefits.
- We created a rewards system through which customers could earn points while placing an order and receive deals and offers in the future.
- With centralized menu management and marketing automation, we placed the brand on the frontline and encouraged customer visits.
- Since the sushi chain is based out of Geneva, the website has been developed in both French and English with translation to help capture a wider market.
Result
With a user-friendly website and intuitive interface, an online ordering facility, and user-friendly functionalities, the brand stands out from the competition and is truly one of a kind, offering the choicest sushi delicacies online.
Marketing and promotion activities, coupled with adequate SEO efforts, increased Wasabi’s brand value. The new website and content helped the brand climb up search engine rankings and expand its reach.
