In the world of digital marketing, Frank Care Marketing, led by David Mance, has always focused on creating impactful and innovative solutions for clients. When their nonprofit client, Keychange, faced a challenge with their outdated website, Frank Care Marketing recognized the need for specialized support. That’s when their trusted partner, Seahawk, stepped in to lend their expertise.
Problem Statement
Keychange, a nonprofit care home serving the older population across southern England, was facing a significant digital challenge. Their website, while functional, had become outdated in terms of both design and user experience. With a mission to provide compassionate care for older people, Keychange needed a website that reflected its core values and offered an intuitive, user-friendly experience. The primary issues were:
Outdated UI: The website’s user interface (UI) no longer resonated with the modern expectations of visitors, making navigation cumbersome and hindering the overall user experience.
Need for Enhanced Functionality: The client wanted to introduce additional functionality to improve the site’s usability, including features that could better support their mission of providing care and information to a diverse audience.
Frank Care Marketing recognized that a fresh and dynamic website could help Keychange improve their digital presence and better serve their community.
The Solution
Seahawk’s approach to solving these challenges was both methodical and effective:
Figma to WordPress Conversion: They provided a detailed Figma design for the new site, which served as the foundation for the redesign. Our developers meticulously translated the pixel-perfect designs into a fully functional WordPress site.
Preserving SEO & Metadata: While enhancing the site’s look and functionality, seahawk ensured that the previous metadata and SEO ranking were maintained. This was crucial to ensure that Keychange’s online presence and search visibility were not negatively impacted during the transition.
Post-Intervention Outcomes
- Modernized User Interface: The new website design was not only visually appealing but also more intuitive, making it easier for users to navigate and find essential information.
- Improved User Experience: With a streamlined and functional layout, Keychange’s website became more accessible and welcoming for visitors. This shift helped improve engagement and satisfaction for users across all demographics, particularly older individuals who benefit from a simple and clear interface.
- SEO Retention: Thanks to careful attention to SEO practices during the migration, Keychange maintained its search engine rankings, ensuring that their digital visibility remained strong.
Client Satisfaction: The feedback from Frank Care Marketing was overwhelmingly positive, especially regarding the ease of use and improved aesthetic appeal of Keychange’s website. The new functionality aligned perfectly with their goals, and the site was far more aligned with the nonprofit’s mission and vision.
Conclusion
The collaboration between Frank Care Marketing and Seahawk showcases the importance of leveraging trusted partnerships in tackling complex digital challenges. By combining the trust of Frank Care Marketing with the technical support from Seahawk, Keychange’s website was revitalized with a modern, functional, and accessible design that serves its audience better than ever before.
This project serves as a reminder that the right partnerships can transform challenges into successful solutions, helping organizations grow and thrive in today’s digital world.
Get a Website that Serves, Engage, and Inspire
Don’t let an outdated website hold you back. You need a digital presence that supports your goals and strengthens your impact.
