Founded in 2007, RetailNext is the first in-store analytics platform specifically designed to address the evolving retail landscape. Hundreds of top retailers and brands worldwide trust RetailNext for their in-store analytics. Additionally, it was awarded the Best Company by Entrepreneur 360 in 2017.
With its presence in more than 90 countries and over 200 employees, it has achieved rapid growth and expansion in the past decade. RetailNext set out to create the best web experience for customers who are already on board or want to join.
RetailNext partnered with Seahawk to design a website that aligns with its mission to enhance the shopper experience by providing retailers with valuable insights. Seahawk assigned its best team, led by Ryan and Gautam, along with our design and development teams in Poland and India.
The project was divided into 5 phases:
- Discovery & Objective Setting
- UI Design
- Contentful Development
- Project Reflection & Launch
- Growth
The Challenge
Getting found online was a major challenge for RetailNext, and they had previously worked with two other local website design companies. Still, they failed to deliver a custom website that reflected their brand’s vision. That all changed when they chose Seahawk for redesigning their website.
The RetailNext team partnered with Seahawk to develop a strategic direction that would help solidify their position as the leader in in-store analytics platforms and communicate a leadership position to differentiate RetailNext from other in-store analytics platforms.
They needed a website that was both classic and modern, unique to their brand, and would stand out from the crowd.
Our Approach
The project’s goal was to design & build RetailNext, a world-class, award-winning website, as one of the fastest-growing franchises. To achieve this, we divided the project into five phases.
Discovery and Objective Setting
The project kick-off began with a discovery of everything relating to the RetailNext brand as a whole. We studied their brand story and voice extensively. We also did a full data audit of their analytics and built a findings report with insights.
This phase of the project also involved setting objectives. Ryan and Gautam scoped out the project in ClickUp by stages to ensure it stayed on track and we met our goals. We not only wanted to achieve our goals for completion but to deliver the best results, even if it took love and patience.
UI Design
When Seahawk takes on a project, we don’t take it lightly and pride ourselves on designing with intent. Everything we do in design is meant to drive conversion and evoke emotion, even simple things like elements and photo selections.
This phase was indeed a lengthy process, but we wanted to make sure RetailNext got to see many design directions and takes from different designs. We assigned 3 of our best UI designers to make a couple of creative suggestions. In total, we did about five custom designs in various directions. We ended up honing on one of them by our designer Mateusz.
Development
We started by showcasing illustrations drawn by Maria in Illustrator for the hero image, and using Mateusz’s design, Dawid began working on realizing it in Sketch.
To further enhance the website’s performance, Seahawk implemented rigorous site speed optimization techniques.
Through advanced optimization strategies such as image compression, minification of CSS and JavaScript files, and leveraging browser caching, we achieved significant improvements in RetailNext’s website loading speed and overall performance. These optimizations ensured a faster and more seamless browsing experience for users, reducing bounce rates and increasing user engagement.
RetailNext chose Contentful CMS for their 30-subpage project. It happens to be one of the most popular CMS on the market today. Since they are most familiar with it, we were able to use Contentful.
Our internal team began development after receiving the Sketch files from Dawid. After Mateusz created the design system and home page, Martina created and developed all 30 subpages’ HTML in Contentful CMS, which were super-optimized.
Project Reflection and Launch
After a thorough QA, we launched RetailNext! It was an inspiring event, as this was one of the straightforward and big projects we have enjoyed working on.
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The Result
The redesigned RetailNext website delivered a modern, distinctive digital presence that reflected its leadership in in-store analytics. Improved performance, clearer messaging, and refined visuals strengthened brand credibility.
The new experience increased engagement, reduced bounce rates, and positioned RetailNext as a trusted, innovative global retail technology partner for enterprise clients.
To Sum Up
Through close collaboration and strategic execution, Seahawk transformed RetailNext’s digital vision into a scalable, high-performing website. The project demonstrated the value of thoughtful discovery, intentional design, and optimized development. Together, these efforts created a future-ready platform that supports growth, communicates authority, and elevates the shopper analytics narrative globally.
