Clean Juice

Clean Juice was founded in 2014 by Kat & Landon Eckles in Lake Norman and opened its first location in Birkdale Village. At Clean Juice, they all believe wholeheartedly in a HEALTHY BODY & STRONG SPIRIT and aim to provide the opportunity to use Clean Juice to apply this to your everyday life.

They now have over 100 retail shops and are one of the fastest-growing franchises in the United States today! Oh, and not to mention the only USDA organic certified juice company.

With such rapid growth and expansion, Clean Juice set out to create the best mobile and web experience for its millions of customers.

Clean Juice partnered with Seahawk Media to design a website and mobile app aligned with its mission to make the world healthier. Seahawk assigned its best team, the project led by Jake Geller, and our design and development teams in Poland and India.

The project was divided into 5 phases:

• Discovery & Objective Setting
• UI Design
• WordPress Development
• Project Reflection & Launch
• Growth

The Challenge

Clean Juice had an excellent mobile app but needed a new, professional website to complement it. Nowadays, brands can appear inconsistent across platforms, and it’s crucial to maintain a unified front to build customer trust.

The original Clean Juice website was quite clunky, slow, and cookie-cutter. Their technical SEO was also not properly configured, and they didn’t have a content publishing infrastructure with WordPress.

Overall, they lacked a high-performing, well-designed, SEO-optimized, mobile-friendly custom WordPress website. The Clean Juice Marketing Team partnered up with Seahawk to create the best website in the industry.

Our Approach

The project’s goal was to design & build Clean Juice, a world-class, award-winning website, as one of the fastest-growing franchises. To achieve this, we divided the project into five phases and assigned some of our industry-leading UI designers, developers, and project managers to each phase.

Discovery & Objective Setting

The project kick-off began with a discovery of everything relating to the Clean Juice brand as a whole. We studied their brand story and voice extensively. We also did a full data audit of their analytics and built a findings report with insights.

Seahawk Head of Growth Jake Geller, who was also the first-ever Clean Juice employee and coined the term “CashewLatte,” led the project. Geller’s in-depth view into the founding of Clean Juice and his now-working-closely with their marketing team allowed him to draw critical insights that would drive the project forward.

One of those insights led to a change on the site’s menu page, which instantly netted them 30% more online revenue. He and our SEO team conducted an in-depth audit that would shape the website’s entire functionality and flow.

This phase of the project also included objective setting. Geller scoped the project in ClickUp by stages to ensure it stayed on track and we met our goals. We not only wanted to achieve our goals for completion but to deliver the best results, even if it took love and patience.

UI Design

When Seahawk takes on a project, we don’t take it lightly and pride ourselves on designing with intent. Everything we do in design is meant to drive conversion and evoke emotion, even simple things like elements and photo selections.

This phase was indeed a lengthy process, but we wanted to make sure Clean Juice got to see many design directions and takeaways from different designs.

We assigned 5 of our best UI designers in Poland to make a couple of creative suggestions. In total, we did about ten custom designs in various directions. We ended up honing in on one of them by our designer Arkadiusz Spiralski.

There were a few versions they liked that used soft colors and pastels, but overall, the sentiment was toward a simple, eclectic, and modern design that leveraged white marble counters, which are known as cleansing stones.

The photography throughout the site would be a mix of lifestyle and clean, white marble countertop photos showcasing their products.

WordPress Development

Clean Juice chose a page builder they were familiar with, Divi. It’s one of the most popular WordPress page builders on the market today.

Since they are most familiar with it and Seahawk is a WordPress page builder agnostic, we were able to use Divi and still strip out the clunkiness of their old site, fine-tune everything, and enhance the design with smooth micro-interactions.

Sanjay, our UI Developer, started leveraging the HTML/CSS modules in Divi, converted the high-quality custom designs provided by Arkadiusz Spiralski from Figma, and imported them into the Divi Builder.

Along with making all pages pixel-perfect, we set Clean Juice up for success with Gutenberg blog editing capabilities and publisher accounts for their team to produce content at scale.

We also set up a proper URL, category, and permalink structure, and established redirects for the links that needed to be changed. We strive to keep the site as lightweight as possible by using only a few essential plugins.

Project Reflection and Launch

After a thorough QA, we launched the Clean Juice site on their servers! It was an inspiring event, as this was one of the best projects we have enjoyed working on.

We met with their marketing team to review the project and made some minor tweaks. We also established a plan for reporting and content strategy, and set up dashboards to provide complete visibility into the status of their site.

Growth

As discussed with the Clean Juice team, we began executing the growth plans post-launch, including SEO and content strategy work. Using the dashboards, LinkedIn shoutouts, and expert reviews and opinions, we monitored how users perceived the content and website.

The Result

The new Clean Juice website delivered a fast, cohesive, and visually refined experience across devices. Improved UX, technical SEO, and WordPress infrastructure boosted performance and scalability. Strategic menu optimization increased online revenue by thirty percent, while the modern design reinforced brand trust, consistency, and Clean Juice’s mission of healthier living.

In Summary

This project demonstrated how thoughtful strategy, design intent, and technical execution drive meaningful results. Through close collaboration, phased planning, and data-driven decisions. Seahawk helped Clean Juice align its digital presence with its values, support rapid growth, and create a scalable platform ready to serve millions of customers worldwide today.