Prefloor Tools is an established eCommerce flooring supply store serving professionals and homeowners with reliable, high-quality products. From specialized flooring tools and accessories to moldings, wall bases, and replacement parts, the brand offers everything needed for flooring and home improvement projects under one roof.
With a large catalog and service-driven offerings, the website plays a critical role in product discovery, customer trust, and conversions.
The Challenge
Being a family-owned flooring supply company, the website has a plethora of products listed along with various service-based offerings for home improvement. Having a Magento website, there were issues with proper product display, errors, and other issues. Additionally, in the absence of an SEO strategy, the brand experienced issues with user experience and failed to secure rankings.
Our Approach
Seahawk Media collaborated with the client to develop a comprehensive plan and a systematic strategy to enhance their website, user experience, and search engine rankings.
- Based on discussions, we moved the client’s site from Magento to WordPress to enhance its performance and user experience.
- We conducted and implemented extensive SEO initiatives on the product and category pages to increase the site’s visibility and exposure on search engines.
Switch from Magento to WordPress with Confidence
Upgrade to a faster, SEO-friendly WordPress store built for growth, performance, and a better shopping experience.
The Result
We created a stellar WordPress website for the client that not only functions smoothly but also displays its entire product range properly. With SEO initiatives, we improved the rankings for the client and enhanced performance.
Final Thoughts
The transformation helped Prefloor Tools move from a struggling platform to a smooth, scalable eCommerce experience. The shift to WordPress improved performance, usability, and product visibility across the site. With a strong SEO foundation in place, the brand gained better search rankings, stronger visibility, and a user-friendly shopping experience that supports long-term growth and sales.
