Ahujasons is a well-established and one of a kind luxury brand in Asia, offering exquisite, Pashmina and Cashmere shawls, scarves, saris and stoles. Passionate about beauty and heritage art, Ahujasons thrives on quality, exclusivity and a unique zeal to keep the Kashmiri artisan community and traditional skill base, alive.
Problem
Despite their exclusive and dainty collection, Ahujasons was facing a tough time aligning their presence online correctly and in accordance to their brand and legacy. They needed fast and decisive action to build brand awareness and promote their hand crafted products.
Solution
Seahawk Media worked on a strategy to build an adequate online presence along with popularizing the brand and its collection on social media to take their brand to the next level.
- We build an e-commerce website to reflect their amazing brand. Our goal was to match their beautiful craft and value of their product with an equally sophisticated website.
- We invested in growth hacking initiatives to increase followers and engagement.
- Through marketing collaborations, pop ups, videos and blogger activities, we derived more exposure for the brand’s gorgeous collection.
Results
- Social media marketing activities on Instagram and Facebook led to increased number of followers and better brand awareness.
- We developed a WordPress website keeping up with their theme of exquisite and sophisticated handcrafted products. Users can easily navigate through and browse the collection as per their preference. This again showcases an impressive web presence and brand promotion.
