Do you need to connect Google Analytics and other marketing services on your WordPress site? Install Google Tag Manager to measure and monitor the performance of your website effectively! It lets you add and update tags and code snippets on your website easily. To benefit from this tool, you must know the right way to install it on your website.
Are you looking for ways to add Google Tag Manager in WordPress? Most site owners may get confused about where and how to add the GTM tracking code to WordPress. If you are among those confused WordPress users, read this blog to get a detailed understanding of how to install and set up Google Tag Manager on your WordPress site properly.
Without further ado, let’s dive in!
What is Google Tag Manager?
With Google Tag Manager, you no longer need to connect with a developer; it easily allows you to add and manage all these codes from a single interface without editing your website’s code. You can independently collect specific data on the customer’s prospect, product performance, user behavior, and marketing campaigns.
The data that Google Tag Manager monitors and tracks:
- Clicked CTAs: “call to action” or CTAs are clickable elements that encourage your audience to take action on your site or marketing campaign. It is interesting to know if they meet their objectives or if they need to be redefined;
- Downloads of a document include PDF, white paper, and so on.
- When the user/buyer clicks the “add to cart” button;
- AdWords conversions: recorded conversions are those which lead the Internet user to perform a necessary action on your site;
- Clicks on a given product;
- Cart abandonment in the order tunnel;
- Identify the top-selling and revenue-generating products and categories;
- The triggering and playing time of a video;
- The no. of subscriptions to your newsletter;
- The depth of the scroll in the page;
- List of products eliminated from the cart;
- The use of a discount coupon.
Getting Started with Google Tag Manager
Step 1: Create a Google account
To get started, visit the Google Tag Manager website and click the “Start for free” button given in the top right.
Then, you need to sign in to your Google account to get access to Google Tag Manager. If you have a Google account, then you don’t need to create it. Just Log in!
Once this requirement is resolved, you must go to the Google Tag Manager site and follow the below-listed steps:
- Click on Accounts> Create an account.
- Create a name for the account.
- Pick a country from the dropdown.
- Type a container name.
- Select a targeting platform(s)- web, iOS, Android, AMP, and Server.
- Enter on “Create” button
- Accept the terms and conditions.
Step 2: Adding Google Tag Manager Code to Your WordPress Site
First, you need to sign in to your WordPress dashboard and then install Insert Header and Footers plugin. Once the Header and Footer Plugin get activated, you need to go to Settings and then Insert Headers and Footers page.
Now you will find two boxes that allow integrating header and footer code. Return to your Google Tag Manager account and copy the code in the first box. Now, ‘Script in Header,’ you need to Paste the code.
Now, copy the other code from your Tag Manager account and paste that into the ‘Scripts in Footer’ box the same way. Before the concluding /body> tag, the section will print scripts.
Remember not to forget to save your changes.
That’s it! Now, you are done with installing Google Tag Manager on your WordPress site. You can also any tracking code to your WP site with the Google Tag Manager dashboard.
Step 3: Add and Publish Tags in Google Tag Manager
Once you have successfully installed the Google Tag Manager tool on your WordPress website, you’re now ready to integrate code snippets (tags) on your site to track your conversions.
All you have to do is click on the ‘New Tag’ icon and follow the following steps to create your first tag.
Follow the same process and integrate your WordPress site with various marketing and tracking tools to add and manage multiple tags in your Google Tag Manager container.
To conclude, using GTM makes it possible to monitor the performance of the pages on your site in addition to Google Analytics. In addition, its use does not slow down the loading time of URL pages. Knowing that most users leave a page if it takes more than 3 seconds to load, this is rather good news to note!
If you need help when developing communication strategies to reach your target audience, our agency, Seahawk Media, remains at your disposal to inform you. Get in touch with us!