Technical authors had to adapt their content creation procedures to meet the new demands brought by agile development as the practice became more widely used.
There are also additional advantages due to the discipline needed to guarantee that technical documentation is finished within each iteration, such as more consistent content.
Marketing teams should use the content generation already taking place in their organization, as 50 percent of content marketers cite this as their most formidable challenge.
To ensure they get consistent, high-quality material, marketing teams can collaborate with technical writing production teams in the following ways.
1) Add marketing to the revised definition of “Done.”
A narrative must fulfill specific requirements to be deemed “Done.” Development of technically sophisticated content processes and the “Done” includes documentation as one of its requirements.
The marketing team should ensure that the term “Done” also includes the inputs to their procedures.
Create a content plan that includes the level of the stories
So how do you determine which inputs go into the “Done” definition? The information needed at this stage will be defined by a thorough agile content strategy that includes technical product knowledge.
For instance, this can involve recording the advantages or use cases that led to the feature’s development.
Work along with the technical writing team
Technical authors that use an agile content creation methodology rely on collaborative authorship strategies to increase the speed of content generation. Utilizing complete style manuals and content models, Teams of writers can generate excellent material rapidly.
To guarantee consistency throughout all customer communications and to avoid the need to reuse material later, the marketing team should be engaged in the definition of the style guidelines, content models, and templates.
The marketing team can also produce and evaluate pertinent content.
Make internal communications more efficient.
Demos are frequently used in agile processes to communicate product updates. However, this approach is impractical for informing the entire organization. Information may be made available to individuals who couldn’t attend the demo by ensuring features are recorded as they are developed.
The marketing team learns about new features more quickly, providing them more time to create campaigns. Hiring new personnel to the marketing and engineering divisions may ramp up more quickly.
Insist On A Product Information Strategy That Prioritizes The Internet
Online platforms are the most significant avenues for content distribution. The marketing team may influence content development to ensure that it is generated in a format they can utilize by getting involved in the technical production procedures.
By not reformatting the material to fit marketing tools, time can be saved. Additionally, information may be set up in a way that is appropriate for use in marketing efforts.
Finalizing and developing agile content
Technical authors have improved their content production methods to stay up with rapid content creation.
Material marketing teams can ensure they have a regular, high-quality, and predictable supply of content suitable for their purposes by interacting with this already-existing content creation process.
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