It is increasingly clear that social media will become more and more entrenched in our daily lives. Business owners can therefore harness the power of social networking to promote their products and services. But where to start?
Creating business pages on Facebook is a good option, as they are a great way to market your business.
You might be a little wary of Facebook or a bit late in adopting its use, but that’s okay! Managing a Facebook business page is easy and beneficial for your business, no matter how big or small is your eCommerce business. With that in mind, continue reading to learn more about the effective Facebook strategies that you should leverage for your eCommerce businesses.
Effective Facebook Marketing Strategy for Ecommerce
Attractive & Engaging Product Images
Facebook’s e-commerce marketing strategy is all about posting unique, eye-catching, & engaging product images on your Facebook business page. Good descriptions for the product image are essential, but a high-quality picture is always the king. Ensure that the photos are clear, crisp, and attractive because users quickly scroll through the Facebook feed. Also, try to create an image that resonates emotions deeply with your potential customers. For instance, use photos of happy people using your product because customers want to see your products used by real people.
Include A Call-to-action
Always make sure that the text of your ad contains a call-to-action. Clear instructions on your Facebook business can lead to more sales. You can attach something like “book now,” “don’t miss out,” “place an order,” “shop now,” etc., to your ad text. The imperative inspires people to think & act in ways that drive leads & sales.
Upload Product Videos
Do you know video content is an essential consideration for all brands on social? Video is now the most engaging form of digital content that helps retailers engage their audience. According to Cisco, the video will represent 75% of the world’s mobile data traffic. Indeed, attractive images are incredible. But creating a product video is a more potent instrument in Facebook marketing for e-commerce, allowing the business to show its product in action. Remember that the ideal length of a video on Facebook is 4 to 4.5 minutes.
Promote Your Shop
Setting up ads on Facebook for your eCommerce business is an obvious solution. But you can also promote your store on the page and ask your friends and followers to tag your page in their posts. Don’t give up on this marketing channel. At the beginning of your Facebook eCommerce marketing journey, it can drive some sales for your business.
New Product Announcements
Try to always post new product announcements on the eCommerce page on Facebook. Posting new product announcements will fuel the enthusiasm of current customers and attract new ones to your business. But, it is advised not to do it more often; once a season is enough. Else, people will think your products or services are of lower quality.
Posting consistently on your Facebook business page should be an essential part of Facebook’s e-commerce marketing strategy. Find a balance when posting content. Ensure that you don’t post too much of a specific content type and not enough of another. It would be best to schedule the posting time to don’t miss out on posting regularly. Posting each day with strategy and consistency can help you reach your potential audience and maximize your organic reach.
Facebook’s eCommerce marketing strategy needs to include some content optimization. Optimize data-driven content to stellar up your work and, as a result, gain you more money. Here is what you can do:
- Design templates for repeating articles: Creating template layouts for a similar kind/category of content will speed up your work, as you need only to add the texts or graphics to the pre-defined configurations.
- Prepare and schedule your Facebook posts in advance, especially for special dates, including festivals, weekends, days of new arrivals in your store. As you know about these days a few months before, you can create posts earlier to save time.
- Always have stock of good product image: What if you need to publish an unplanned article promptly or if buyers ask for more photos to make a purchasing decision. Stocking image ideas for the future can help you tackle all these problems.
Proof Of Sociability
- Stay in touch
Any eCommerce store’s reputation is built on customer feedback about your product and the experience they’ve had interacting with you. Always stay in touch with your potential consumers by responding to every comment on Facebook, whether good or bad. A negative review will roll out much faster on social media compared to a positive review. Therefore, it is crucial to know how you respond to it and how you resolve dispute situations.
- Create a positive environment
Make sure your Facebook page has both positive and neutral feedback from genuine people about your product. For publication purposes, you can use the most constructive and comprehensive reviews. Positive opinions must be more than negative opinions. Also, please don’t buy the reviews as it would weaken public trust in your brand.
- Persuade Your Audience Through the Power of Storytelling-
People like reading good stories. So, why don’t you create with them? Tell customers how your product has helped someone, address the problem, and made someone happier. Give the buyer a great discount for their stories. You can also engage bloggers and influencers in the media.
Social media marketing is continually improving and adapting, becoming a powerful online marketing resource for companies and brands. These days, it is pretty competitive to run an eCommerce operation. But, to run a solid marketing campaign, it should be a well-planned customer-oriented strategy to thrive your eCommerce business on Facebook and other social media platforms.
Want to take your eCommerce business to the digital space? Are you looking for a company that can help you flourish your business on social sites? Get in touch with us to learn more about our social media marketing services! Seahawk dedicated social media team can boost your brand visibility & integrity.