Facebook took the world by storm back in 2004 when it revolutionized the way we looked at social networking. It’s the world’s largest social media platform that has opened countless unheard-of avenues in the realm of business and communication. With scores of remarkable business-oriented tools and features, today Facebook has become one of the most powerful marketing platforms that provides umpteen opportunities to firms at all scales to accelerate the growth of their operations by many folds.
Recently, there has been a myriad of changes in the Facebook algorithm which has led a few “experts” to question its effectiveness for businesses. But the fact remains that it is still one of the best social networks to set up camp on as a business.
Today, we’ll discuss why Facebook optimization is a fundamental tool for business and one that you should use frequently to make the most of your social media presence.
Frame a Community
With an engaging and highly interactive format, Facebook offers a free space to businesses to gather customers, prospects, and fans who share their opinions, reviews, and concerns without any barrier. You can interact with your clients one-on-one and build a loyal following by:
- Asking fans for genuine and honest feedback
- Posting relevant content
- Organizing engaging contests and promotions
- Offering incentives for any kind of activity on the page
With consistent efforts, your community will grow stronger and larger.
Create Awareness
If you want to introduce your firm to the local market, nothing is better than Facebook. With over 2.5 billion monthly users (8% growth every year), Facebook is the most visited social media platform and you should definitely use it for your advantage. While connecting with potential clients, you can also share your company’s vision and policies on your feed that will help them decide if your company is a good fit for them. In this process, your brand reaches a humongous group of people.
Gain Insight on Target Audience
Facebook Page Insights offers exceptional analytical capabilities for both paid and free posts. This makes it an amazing platform to educate yourself about your target audience. Facebook analyses what people share, click, or engage in their timelines and gathers information about their likes and dislikes. This way, you will get a better sense of the demographics you’re reaching and can tailor strategic ads that Facebook will use to target and communicate with your prospective customers.
Your audience will recognize that these ads apply to their lifestyle and you can gain them as customers by providing them with relevant information and solutions.
Generate Traffic on your Website
There are numerous ways you can drive traffic to your business’s website through Facebook. Adding links to your blog posts, curating ads that divert traffic to landing pages or simply putting the link of your website on the “About” section are a few methods that will help in increasing the traffic on your site by paving a path for the potential clients who want to know more about your business.
Customers who visit your website through Facebook will be more receptive than regular visitors since they already know something about your business which encouraged them to click your website’s link.
Help in Search Engine Rankings
To build a significant presence on the web, Search Engine Optimization is a must. When you post relevant content on your Facebook page and website, people visit it more often and the search engine tracks their activity and recognizes that your website is helpful to the users. This helps in improving the overall search engine rankings of your website and Facebook page.
Lowers the Marketing Costs
Whether you are just starting out or have a respectable customer following, it costs absolutely nothing to create a Facebook page. When compared to other forms of promotion like print, radio, or television, Facebook ads use just a fraction of the cost and are way more targeted. It’s also a great way to try and test your marketing schemes before committing to larger campaigns.
With the right content, strategy, and marketing plan, Facebook can really take your business to the next level. Connect with us at Seahawk to formulate a killer digital marketing strategy for your firm.
