The Web Agency Summit 2025 by Atarim brought together some of the brightest mind for a packed virtual event full of insights, innovation, and meaningful conversation. From trends in tech and design to leadership, growth, and the ever-evolving role of AI, the summit was a powerful reminder of just how fast our industry is moving.
The theme: AI-Powered Agency: Where Agencies Should and Shouldn’t Use AI. A very relevant and captivating topic.
Gautam Khorana, COO of Seahawk, was one of the panelists! It was a proud moment for us, and honestly, we were delighted to see him represent Seahawk on such an impactful platform. His insights into the real-world application of AI in agency workflows definitely took the bull by the horns. He brought a lot of clarity to the conversation.
The session was all about how web agencies like ours can start weaving AI into our processes without losing the human touch that makes our work special. Here’s a quick breakdown:
We all know AI is evolving fast, but Gautam really broke down where it’s genuinely useful in an agency setting. Here are the areas they recommended embracing it:
Content Creation
AI tools are great for creating first drafts, whether it’s blog posts, email copy, or social captions. The trick is to not just copy-paste. You still need a human touch to shape it into something meaningful and brand-aligned. Think of AI as your brainstorming buddy, not your ghostwriter, using tools like Google Gemini, Surfer, Grok of X.com, and ChatGPT can all help in this cause.
Data Analysis
AI can be relied on when sorting through data and finding trends. It can help spot opportunities and gaps in campaigns faster than we ever could manually, even help with ranking on Google No1. Whether it’s analyzing website performance or customer behavior, this is where AI seriously adds value.
Client Reporting
This one we can all resonate with. We spend a lot of time pulling data and formatting reports. With AI, a lot of that can be automated, which means we can spend more time explaining the “why” behind the data to clients instead of just compiling numbers.
Project Management
AI tools that help predict delays, assign tasks, or keep things on track? Yes, please. Especially when juggling multiple clients, this kind of support could really help streamline things and reduce those stressful last-minute surprises.
Just because AI has proved countless times to be able to come through, doesn’t mean it can all the time. We need to be thoughtful and selective because real creativity still needs a human brain. Things like branding, storytelling, and emotional impact? That’s still our job, and AI can’t replicate it 100%. Let’s not forget that building trust, understanding a client’s unspoken expectations needs a personal connection is what keeps clients coming back.
Conclusion
This session wasn’t about hyping up AI or warning us off, it was about balance. The takeaway of the panel discussion with Gautam is AI is a tool to enhance what we do, not replace us.
Used right, it can save us time, uncover insights, and help us scale. But the best agencies will be the ones who combine the power of AI with real human creativity, and strategic thinking.
Having Gautam on the panel made this session feel even more relevant and personal. His presence was a great reminder that Seahawk is right at the top where it needs to be. Putting in efforts to maintain the stance to continue thriving.
