A great esports website design is more than just a digital brochure. It’s the center of competition, content, and community. In a space where milliseconds matter and attention spans are short, your website must do more than look good. It has to load fast, adapt to any screen, and make visitors feel part of something bigger.
Esports brands are not just teams or tournaments. They are living ecosystems made up of passionate fans, pro players, sponsors, and media. And with billions of dollars flowing through the industry, design quality is no longer optional. The best esports websites manage to communicate energy and trust while also offering a smooth and intuitive user experience.
In this article, we showcase ten esports websites that strike the right balance between visual impact and functionality. These examples highlight key design choices that keep users engaged, informed, and coming back for more. Whether you’re building a team site, a league portal, or a fan community, these esports website design examples offer practical insights into what a top-tier esports website looks like today.
Team Liquid
Team Liquid’s website sets a high bar for esports teams. It features a structured layout with live match schedules, player profiles, and news updates, all wrapped in a clean interface.
Design highlights:
- Intuitive menu and section hierarchy
- Seamless team and tournament pages
- Fast loading and easy mobile navigation
The site focuses on functionality without sacrificing aesthetic appeal, making it a model for pro esports teams.
G2 Esports
G2 Esports captures its fast-paced, content-heavy brand with a highly visual layout. The homepage gives quick access to team news, videos, and social content, all while maintaining a cohesive look.
Design highlights:
- Engaging full-width images and videos
- Optimized for desktop and mobile
- Embedded social media sections
It blends branding with fan interaction, showing how entertainment and esports can be tightly woven.
Fnatic
Fnatic’s site demonstrates how to balance merchandise, team content, and community updates without overwhelming the user. The layout guides users from product drops to player insights in a logical flow.
Design highlights:
- Consistent visual style across all pages
- E-commerce integration with intuitive navigation
- Highlighted upcoming matches and event sections
The design feels premium and consistent, offering both storytelling and conversion paths.
100 Thieves
100 Thieves brings together lifestyle and esports with a bold design focused on fashion, events, and content. The site is designed to feel like an entertainment brand rather than a traditional esports organization.
Design highlights:
- Video-first homepage
- Minimalist, modern layout
- Branded colors and typography
It’s a great example of how to extend an esports brand beyond gaming and into popular culture.
ESL Gaming
As one of the oldest tournament organizers in esports, ESL’s site is built for volume. It features match results, event listings, media galleries, and sponsorships, all arranged in a clean structure.
Design highlights:
- Dynamic calendar with filters
- Integrated video and match replays
- High readability across devices
The site serves as both a media outlet and event tracker, making it a go-to hub for competitive viewers.
Cloud9
Cloud9’s website emphasizes simplicity and approachability. Clear text, well-sized buttons, and direct paths to team news and shop items define the user journey.
Design highlights:
- Accessible color palette
- Streamlined player profiles
- Focus on key CTAs like “Watch” and “Shop”
It manages to feel both friendly and professional, which works well for diverse audiences.
FACEIT
FACEIT is a competitive gaming platform that doubles as a tournament engine. The site offers a dashboard-like interface where players can compete, track rankings, and join leagues.
Design highlights:
- User account integration
- Detailed stat tracking and leaderboards
- Seamless matchmaking features
It’s a utility-focused site that doesn’t compromise on performance or visual hierarchy.
PlayVS
PlayVS operates at the intersection of education and gaming. Their site makes it easy for schools to manage teams, view fixtures, and promote student participation in esports.
Design highlights:
- Education-friendly language and visuals
- Modular sections for school administrators and players
- Clear onboarding for new users
It’s a great reference for those targeting scholastic or amateur esports audiences.
NAVI (Natus Vincere)
NAVI delivers an immersive user experience with a focus on team culture and achievements. The homepage rotates through upcoming matches, merchandise promotions, and featured players.
Design highlights:
- Custom visuals and transitions
- Strong alignment with team identity
- Balanced use of media and text
The design reinforces brand loyalty by presenting NAVI as both a team and a community.
Valorant Esports
Riot Games built the Valorant Esports site to serve global fans across regions. It hosts news, schedules, team info, and broadcasts, all organized with user-friendly filters.
Design highlights:
- Localization for language and region
- Animated banners and transitions
- Structured navigation for multiple tournaments
It stands out for clarity at scale, handling a large amount of content without losing coherence.
What These Sites Can Teach About Esports Website Design
Each of these esports website design examples succeeds because of clarity, responsiveness, and a strong sense of purpose. Here are some takeaways to apply to your own project:
- Keep navigation simple and logical
- Use visuals to guide user focus
- Optimize for fast load times across devices
- Include SEO elements like metadata, internal links, and schema
- Build around user goals such as watching, buying, or joining
Whether your audience is hardcore players or casual fans, your website should feel like home the moment they land on it.
Your Website Can Be a Game-Changer!
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