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Google Keyword Planner: Una guida completa

Potete esplorare potenziali parole chiave da inserire nelle vostre campagne pubblicitarie sulla rete di ricerca con l'aiuto del Keyword Planner di Google. È possibile scoprire le parole chiave rilevanti per la propria azienda, vedere il numero di ricerche mensili previste per tali parole chiave e le tariffe associate al targeting di tali parole chiave, il tutto utilizzando questo strumento comodo e gratuito.

What Exactly is the Function of the Google Keyword Planner?

Lo strumento Keyword Planner è stato sviluppato per aiutare i marketer a individuare parole chiave di valore e a trovare statistiche per frasi specifiche, come il volume di ricerca, il livello di concorrenza e il prezzo degli annunci.

Se state iniziando a fare marketing sui motori di ricerca, la ricerca di potenziali parole chiave è un ottimo modo per iniziare. Supponiamo che stiate utilizzando Google Advertisements (precedentemente noto come AdWords) o che vogliate iniziare a implementare gli annunci di ricerca nella vostra strategia di marketing. In questo caso, Google Keyword Planner è uno strumento eccellente per iniziare.

A quick explanation of keyword research and why it is crucial for both organic and paid forms of digital marketing campaigns will follow this introduction to Keyword Planner and its operation.

Read more: 5 Best Keyword Research Tools In 2023 (Paid & Free)

What Exactly is Keyword Research, and Why is it so Essential?

Se siete alle prime armi con il marketing sui motori di ricerca, la ricerca delle parole chiave è uno dei processi più cruciali per ottimizzare il vostro sito web in modo da ottenere risultati migliori nella pagina dei risultati dei motori di ricerca(SERP).

Nell'ottimizzazione per i motori di ricerca (SEO), uno dei compiti più critici è la ricerca delle parole chiave, che consiste nell'individuare parole o espressioni comuni associate alla vostra azienda o al vostro settore, in modo da poter determinare come posizionarsi per quei termini. Il primo passo per molte aziende è la compilazione di un elenco di parole chiave associate al proprio settore. Una volta ottenuto questo elenco, è necessario determinare quali parole chiave saranno più efficaci per ciascuna delle campagne e delle pagine del vostro sito web.

Attraverso la keyword research è possibile comprendere meglio la domanda di determinate parole chiave e la difficoltà di competere per quei termini nei risultati di ricerca organici e a pagamento. Supponiamo che abbiate una solida esperienza della concorrenza. In questo caso, sarete in una posizione migliore per modificare la vostra strategia e i vostri sforzi di ottimizzazione per ottenere un posizionamento più alto nella pagina dei risultati dei motori di ricerca (SERP).

Related: How To Rank For Difficult Keywords And Dominate Your Market?

Se fate bene la vostra ricerca di parole chiave, dovreste ottenere un'ampia gamma di potenziali modi in cui le persone utilizzano il linguaggio per scoprire articoli o informazioni nella SERP. Inoltre, può aiutarvi a individuare nuove idee di contenuto, a conoscere meglio il vostro pubblico e a tenervi aggiornati sulla terminologia spesso utilizzata nel vostro settore.

How to Set Up Google Keyword Planner?

Create a Google Ads Account. Go to Google Ads. Then, Click on “Start now” and sign in using your Google account.

Sign in to Google keyword planner
  • Switch to Expert Mode: After signing in, click the blue link labeled “Switch to Expert Mode.”
  • Opt-Out of Campaign Creation: Click on “Create an account without a campaign.”
create an account with campaign
  • Enter Account Details: Choose your billing country, time zone, and preferred currency. After that click on “Submit.”
confirm your business information & submit
  • Confirmation Page: Once you’re redirected to the confirmation page, select “Explore your account.”
  • Access the Keyword Planner: On the Google Ads dashboard, navigate to the top menu bar. Click on “Tools and settings.” Under the “Planning” column, you’ll find “Keyword Planner.” Click on it to begin your keyword research.

Now, you can discover and analyze keywords using Google Keyword Planner!

Learn: Programmatic SEO: A Detailed Guide

How to Use Google Keyword Planner?

If you’re wondering how to use Google Keyword Planner, you’ve come to the right place. This helpful tool can be used to research and find the right keywords for your website or blog content. Here’s a step-by-step guide on how to use it:

Go to Google Keyword Planner

Sign in with your Google account. If you don’t have one, you can create one for free. Once signed in, click “Tools” at the top of the page and select “Keyword Planner.”

  • Select “Search for new keywords using a phrase, website, or category on the next page.”
  • Enter a word or phrase related to your content into the “Your product or service” field and click “Get Ideas.”

Google Keyword Planner will generate a list of related keywords. Take a look at the list and find some that are relevant to your content. Remember that you’ll want to choose keywords with a good amount of monthly searches but are just a little popular (meaning there’s less competition).

Know: Inbound Link Building: The New SEO?

Click on ‘+’ Sign and Download the Plan

Once you’ve found some good keywords, click on the “+” sign next to them to add them to your “plan.” You can add as many as you want.

  • When you’re finished adding keywords, click on “Download plan” at the top of the page and then select “Download Keyword Ideas.” This will allow you to save the keywords you’ve chosen in a CSV or Excel file for your reference.
  • With your downloaded list, you can strategically implement these keywords into your website or blog content, meta tags, ad campaigns, or any other marketing strategies.

Regularly revisit Google Keyword Planner to update and refine your keyword strategy, mainly if you’re producing new content or launching new products or services. Refining your keywords regularly can also help you to avoid keyword stuffing or over optimizing your content for the same keyword.

Remember to monitor the performance of the keywords you’ve chosen. Over time, trends can change, and it’s essential to adapt and optimize accordingly.

And that’s it! By following these steps, you can make the most out of Google Keyword Planner and improve the visibility and searchability of your content.

Learn: Your 6-Point SEO Checklist For 2023

Google Keyword Planner SEO Use Cases

Google Keyword Planner (GKP) is a powerful tool primarily designed for Google Ads campaigns, but its rich features and data can also be harnessed for various SEO tasks. Here are some SEO use cases for Google Keyword Planner:

Keyword Research for Content Creation

Discover new keywords for blog topics, product pages, and other website content. Analyze keyword trends to identify seasonality or emerging keyword opportunities.

Analisi dei concorrenti

Input competitor URLs into GKP to see which keywords they are targeting. Determine gaps in your keyword strategy and refine it based on competitor data.

On-Page SEO Optimization

Use GKP to find semantically related keywords or phrases to naturally integrate into your content, ensuring comprehensive topic coverage.

Long-Tail Keyword Discovery

Identify longer, more specific keyword phrases that could drive targeted, niche traffic to your site.

Content Refresh

Analyze older content for opportunities to target newer or more relevant keywords. Optimize headers, meta tags, and body content based on refreshed keyword research.

Backlink Outreach

By identifying top-performing keywords and content topics, you can craft a content strategy that’s more likely to earn backlinks.

Correlato: Pratiche SEO da evitare nel 2023

Local SEO Strategy

GKP allows you to filter keyword data by location, helping to tailor your content for local search. Check out this guide on niche SEO for more details.

SEO Forecasting

Use the data on search volume and trends to forecast potential organic traffic for specific keywords or topics.

Identifying Searcher Intent

Analyze the list of keyword suggestions to understand what searchers are looking for when they use specific queries, helping in crafting content that matches this intent.

Optimizing for Voice Search

Search for natural language queries and questions in GKP to target them for voice search optimization.

  • Analyzing and Targeting Keyword Segments: Group keywords by topics or themes, which can assist in content siloing or structuring your website’s architecture.
  • Monitoring Keyword Performance: Regularly revisit GKP to see if keyword search volumes change, ensuring you’re always targeting the most relevant and high-performing keywords.

Leggi: I migliori plugin SEO per WordPress

Conclusione

Google Keyword Planner is a potent tool for online marketing professionals and small business owners. It provides detailed information about search engine keyword trends and can be used to optimize your website for optimum visibility on the internet. While it may not be the most intuitive or user-friendly platform, with some practice, you should be able to take full advantage of its features and use it to grow your business.

Cercate un aiuto SEO? Contattateci oggi stesso!

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