Breadcrumb navigation is an essential part of SEO because it helps search engines understand the structure of your website and find your content more easily.
Breadcrumb navigation consists of a series of links that lead from the home page to the current page. Each link represents a step in the hierarchy of your website.
For example, if you have a website about cars, your breadcrumb navigation might look like this: Home > Cars > BMW > 3 Series.
This tells the search engine that the 3 Series is a type of BMW, which is a type of car. Check out this blog to know more about breadcrumb navigation!
Breadcrumb navigation is helpful for both users and search engines. Users can see where they are on your website and click back to previous pages if they want. And search engines can use the breadcrumb navigation to understand the structure of your website better and find your content more easily.
To add breadcrumb navigation to your site, you can use a plugin or edit your theme code.
If you’re using WordPress, there are a few popular plugins that will add breadcrumb navigation to your sites, such as Yoast SEO and Breadcrumb NavXT.
Once you’ve installed and activated a plugin, you’ll need to configure it to suit your website. Each plugin has different settings, so be sure to read the documentation for the one you’re using.
Adding breadcrumb navigation to your website can help users and search engines alike. It’s a simple way to improve your site’s usability and may even help you rank higher in search results.
If you’re not using WordPress, you can still add breadcrumb navigation to your site. Most website builders and content management systems (CMSes) have built-in support for breadcrumbs.
Explore more SEO jargon or abbreviations on our SEO glossary page!