Header Tags: What Are They And How To Use Them?


Header tags are essential because they provide better structure and context to your content and improve your web page’s readability and SEO. And since solid search engine optimization (SEO) is crucial because it makes your website more visible and, by extension, the success of any renowned brand’s or company’s website. Therefore, using header tags in your content is practically mandatory for everyone.

We should note that there are mainly six HTML heading tags, from H1 to H6; each tag has its own purpose. When more than one of them is applied to the website’s content, they provide a hierarchy. Well-structured heading levels make it much easier for the reader to understand the information structure and know immediately what major topics are covered.

Like readers, search engines use headings to find out what the topic your page is all about. In this blog, we will share what header tags are & why they are crucial and show some of the best ways to use them to step up your SEO.

About Header Tags:

In a nutshell, Header tags are pieces of your blog’s HTML code that represent the headers of your post. Each page on your site should have its own set of header tags that help organize your content for readers.

Use different header tags for titles to structure the page and divide it into sections & subsections. Headers help your site visitors understand each page’s purpose and help your site’s search engine optimization.

Heading Hierarchy:

Headings reflect the page organization by showing a hierarchy. The H1 is the main header which represents the page’s title.

It has the most significant size following its importance, and conversely, the H6 has a smaller size.

For instance, if we are drafting an article, the H1 will be the main title. Then the main sections will be indicated by H2. You can use H3 for subsection titles. You can use H4 and so on up to H6 to represent sub-sections. Don’t skip any level in the hierarchy. 

How to use Header Tags? What are the good practices?

H1 Tag

For any site rankings, SEO tags are highly crucial. These tags make the content easier and readable, which’s essentially important to influence the rankings. 

Opt for interesting headings:

The most important part is the headings as it gives a glimpse to the reader of what they can expect when they click on the page. The title should be appealing and eye-catchy at the same time. Before making your final choice, see that you choose the one that says a lot about your content. This will ensure no conflict with user intent and bounce rate.

Add keywords: 

Keywords are a valuable source of information as each one of them gives a fair idea to the reader; therefore, including keywords in header tags is a good practice.  

Great readability: 

For any content to work well in search engines, it’s extremely important to make sure that the text is easy to read and is well structured. 

Never go for multiple H1s: 

Google clearly states that using multiple H1s will not affect your SEO, but usage of different H1s only leads to confusion in the reader’s head. Therefore, to make things simple, it’s always suggested to consider H1 as the main title.

Headings H2 – H6

You can use H2 twice or thrice on the page but use it with caution and moderation. H2 denote sections, so you should only add one or two (or three depending on the length of the content) to keep your page concise. The use of H2 tags is recommended for SEO optimization, while H3 to H6 tags are optional. Ultimately, we want to use them correctly to give the page great structure and make it easier for visitors to read.

Other best practices for titles

Besides the tips mentioned above, other best practices are worth knowing about improving SEO performance through headlines. Here are some quick quotes.

Stay Ahead with Seahawk Services

No matter how small the impact is, don’t ignore any task. Being an SEO expert, it is crucial to pay attention to how you use header tags. Header tags allow search engines to locate your page and therefore improving your page rankings in SERPs. It also indicates what the crucial text/content is on that page to the reader.

Are you looking for content writing services? Contact us! Our team can create well-structured content for your brand or website that attracts the reader and improves your page’s rankings in search engines.

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