The latest iteration of the Google Panda algorithm was designed, according to Google, to favor high-quality websites while reducing the visibility of low-quality websites in organic search engine results.
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What is Google Panda?
Eliminating low-quality websites was the primary focus of the Panda update, which was released to enhance the quality of search results.
Google’s fundamental search algorithm has been updated to include the Panda algorithm change. Even though the update’s name may not be a reference to the bear of the same name but rather to the last name of the relevant developer, Navneet Panda. The “Google Panda” is shown as a bear in the SEO world, in the same way, that other updates such as “Penguin” or “Hummingbird” are delivered.
Why did Google decide to introduce the Panda algorithm?
The primary focus of Google Panda was on reducing the prominence of low-quality information. In the year 2011, Google was working hard to find a solution to their issue with content farms.
If you are not acquainted with the phrase “content farm,” it refers to a website that compensates independent writers to produce as much material as possible in the shortest amount of time. The achievement of a very high ranking in Google’s search results for high-traffic keywords was the only aim of these businesses.
Because of their high ranks, these content farms received significant traffic. Display advertising was how they turned that traffic into a revenue stream. Demand Media is an excellent illustration of today’s traditional content farm strategy. Another significant content farm was called Suite 101.
Most of the content problems Google attempted to fix in 2010 had arisen after the Caffeine Update. As a result, Google was now crawling information at a quicker rate, contributing to its index’s rapid growth.
The goal of Google Panda
The Panda upgrade focuses almost on the content of websites. This new algorithm tweak functions much like a quality filter for websites. Websites with lower quality are omitted from the results and assigned a lower value. This evaluation is performed on a URL basis rather than on a website-by-website basis.
This devaluation hurt the websites’ visibility on the search engine results page (SERP), which hurt their SEO rankings. Furthermore, even though the Panda update does not affect the whole website, some URLs have been affected. It means that essential landing pages have lost their exposure.
Final Words
The quality of the search engine results page (SERP) saw a significant improvement with implementing of the Panda update. Thus, the installation of the algorithm serves the purpose of optimizing the experience that users have while using the Google search engine. As a result, users will find that searching is more satisfying due to this.
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